Jaguar XJ SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 2816

SWOT Analysis of Jaguar XJ with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jaguar XJ

Parent Company



Premium Luxury Cars



Tagline/ Slogan

Born to perform; Unleash a Jaguar; Don't dream it. Drive it; Jaguar-The art of performance; Grace. Space. Pace.


Premium luxury car with sport features and high performance

Jaguar XJ STP


Ultra premium luxury automobile segment

Target Group

Rich businessmen and Royal families


A car full of performance, grace and luxury

Jaguar XJ SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Jaguar XJ :

1. High product Quality, rich culture identity and strong global brand value
2. Popular Image of luxury brand
3.Good, crisp quality advertising
4. Jaguar XJ models include Jaguar XJ, XJ6, XJ8, XJ12, Vanden Plas, XJR, Super V8, Supersport, Portfolio, Premium luxury
5. 0-98 kmph in 4.7 seconds, and also available in limousine models


1. Lack a variety product range as compared to competitors
2. Highly priced, hence limited targeted audience
3. Was under criticism for old-age design


1. Emerging economies like India, China, Russia apart from USA and Europe
2. Hybrid models of luxury cars is an untapped market


1. Strong competition from international automobile brands
2. Dependence on government policies and rising fuel prices
3. Financial instability causes steep downfall in premium car segment

Jaguar XJ Competition


Below are the 5 main Jaguar XJ competitors :

1. Porsche
2.Mercedes Benz SLK
3.Audi R8
4. Aston Martin

The brandguide table above concludes the Jaguar XJ SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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