Jaguar XJ SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Jaguar XJ analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Jaguar XJ SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Jaguar XJ to benchmark its business & performance as compared to the competitors and industry. Jaguar XJ is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Jaguar XJ competitors and includes Jaguar XJ target market, segmentation, positioning & Unique Selling Proposition (USP).

Jaguar XJ SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Jaguar XJ Brand Analysis
Parent Company



Premium Luxury Cars



Tagline/ Slogan

Born to perform; Unleash a Jaguar; Don't dream it. Drive it; Jaguar-The art of performance; Grace. Space. Pace.


Premium luxury car with sport features and high performance

Jaguar XJ STP
Jaguar XJ Segmentation

Ultra premium luxury automobile segment

Jaguar XJ Target Market

Rich businessmen and Royal families

Jaguar XJ Positioning

A car full of performance, grace and luxury

Jaguar XJ SWOT Analysis
Jaguar XJ Strengths

Below are the Strengths in the SWOT Analysis of Jaguar XJ:

1. High product Quality, rich culture identity and strong global brand value
2. Popular Image of luxury brand
3.Good, crisp quality advertising
4. Jaguar XJ models include Jaguar XJ, XJ6, XJ8, XJ12, Vanden Plas, XJR, Super V8, Supersport, Portfolio, Premium luxury
5. 0-98 kmph in 4.7 seconds, and also available in limousine models

Jaguar XJ Weaknesses

Here are the weaknesses in the Jaguar XJ SWOT Analysis:

1. Lack a variety product range as compared to competitors
2. Highly priced, hence limited targeted audience
3. Was under criticism for old-age design

Jaguar XJ Opportunities

Following are the Opportunities in Jaguar XJ SWOT Analysis:

1. Emerging economies like India, China, Russia apart from USA and Europe
2. Hybrid models of luxury cars is an untapped market

Jaguar XJ Threats

The threats in the SWOT Analysis of Jaguar XJ are as mentioned:

1. Strong competition from international automobile brands
2. Dependence on government policies and rising fuel prices
3. Financial instability causes steep downfall in premium car segment

Jaguar XJ Competition

Below are the top 5 Jaguar XJ competitors:

1. Porsche
2.Mercedes Benz SLK
3.Audi R8
4. Aston Martin

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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