Jaguar XK SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1907

SWOT Analysis of Jaguar XK with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jaguar XK

Parent Company



Premium Luxury Cars



Tagline/ Slogan

Born to perform; Unleash a Jaguar; Don't dream it. Drive it; Jaguar-The art of performance; Grace. Space. Pace.


Jaguar’s luxury tourer sports car



Ultra premium luxury automobile segment

Target Group

Rich businessmen and Royal families


A car full of performance, grace and luxury

SWOT Analysis


1. High product Quality, rich culture identity and strong global brand value
2. Popular Image of luxury brand
3.Good, crisp quality advertising
4. Available as a coupe as well as convertible in XKR ad XKR-S models
5. 0-100 kmph in 4.2 seconds with a top speed of 300 kmph


1. Lack a variety product range as compared to competitors
2. Highly priced, hence limited targeted audience
3. Competitors like Mercedes and BMW have a comparatively  higher brand presence


1. Emerging economies like India, China, Russia apart from USA and Europe
2. Hybrid models of luxury cars is an untapped market


1. Strong competition from international automobile brands
2. Dependence on government policies and rising fuel prices
3. Financial instability causes steep downfall in premium car segment



1. Porsche
2.Mercedes Benz
3.Audi R8
4. Aston Martin

The table above concludes the Jaguar XK SWOT analysis along with its marketing and brand parameters.


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