Jaguar XK SWOT Analysis, Competitors & USP

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SWOT Analysis of Jaguar XK with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jaguar XK

Parent Company

Jaguar

Category

Premium Luxury Cars

Sector

Automobiles

Tagline/ Slogan

Born to perform; Unleash a Jaguar; Don't dream it. Drive it; Jaguar-The art of performance; Grace. Space. Pace.

USP

Jaguar’s luxury tourer sports car

Jaguar XK STP

Segment

Ultra premium luxury automobile segment

Target Group

Rich businessmen and Royal families

Positioning

A car full of performance, grace and luxury

Jaguar XK SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Jaguar XK :

1. High product Quality, rich culture identity and strong global brand value
2. Popular Image of luxury brand
3.Good, crisp quality advertising
4. Available as a coupe as well as convertible in XKR ad XKR-S models
5. 0-100 kmph in 4.2 seconds with a top speed of 300 kmph

Weaknesses

1. Lack a variety product range as compared to competitors
2. Highly priced, hence limited targeted audience
3. Competitors like Mercedes and BMW have a comparatively  higher brand presence

Opportunities

1. Emerging economies like India, China, Russia apart from USA and Europe
2. Hybrid models of luxury cars is an untapped market

Threats

1. Strong competition from international automobile brands
2. Dependence on government policies and rising fuel prices
3. Financial instability causes steep downfall in premium car segment

Jaguar XK Competition

Competitors

Below are the 4 main Jaguar XK competitors :

1. Porsche
2.Mercedes Benz
3.Audi R8
4. Aston Martin


The brandguide table above concludes the Jaguar XK SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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