Ford EcoSport SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Ford EcoSport analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Ford EcoSport SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ford EcoSport to benchmark its business & performance as compared to the competitors and industry. As of 2020, Ford EcoSport is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ford EcoSport competitors and includes Ford EcoSport target market, segmentation, positioning & Unique Selling Proposition (USP).

Ford EcoSport SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Ford EcoSport Brand Analysis
Parent Company

Ford Motors

Category

Mini SUV

Sector

Automobiles

Tagline/ Slogan

Go Further

USP

Good Looking SUV with Advanced Features and Efficiency

Ford EcoSport STP
Ford EcoSport Segmentation

Mini SUV segment

Ford EcoSport Target Market

Young executives and businessmen

Ford EcoSport Positioning

Positioned as  fuel efficient SUV which is loaded with features and not very expensive

Ford EcoSport SWOT Analysis
Ford EcoSport Strengths

Below are the Strengths in the SWOT Analysis of Ford EcoSport:

1. Innovative features like Microsoft SYNC built in

2. EcoBoost model delivers maximum effeciency

3. From the Ford's stable which is one of the biggest automobile brand

4. It has already achieved a lot of sales giving a prospective customer confidence which he/she looks for in a brand.
5. It is cheaper when compared to conventional SUV's

Ford EcoSport Weaknesses

Here are the weaknesses in the Ford EcoSport SWOT Analysis:

1. It is not very powerful when it comes to comparison with SUV's
2. Does not have features like 4x4 wheel drive which is expected in a SUV( or a miniSUV) 

Ford EcoSport Opportunities

Following are the Opportunities in Ford EcoSport SWOT Analysis:

1.Expanding Indian middle class with increasing disposable income

2.Acceptance of SUV(and miniSUV) in households

Ford EcoSport Threats

The threats in the SWOT Analysis of Ford EcoSport are as mentioned:

1.Increasing fuel costs

2.Competition from other big automobile giants

3. Political Environment 

4. Recession

Ford EcoSport Competition
Competitors

Below are the top 4 Ford EcoSport competitors:

1.Renault Duster
2.Nissan Terrano
3.Toyota Cross
5.Fiat Avventura



This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Ford EcoSport. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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