Ford EcoSport SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 3788

SWOT analysis of Ford EcoSport analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Ford EcoSport SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ford EcoSport to benchmark its business & performance as compared to the competitors and industry. Ford EcoSport is one of the leading brands in the automobiles sector. The table below also lists the top Ford EcoSport competitors and elaborates Ford EcoSport market segmentation, target group, positioning & Unique Selling Proposition (USP).

Ford EcoSport SWOT, Competitors, Marketing STP & Brand analysis Table
Ford EcoSport Brand Analysis
Parent Company

Ford Motors

Category

Mini SUV

Sector

Automobiles

Tagline/ Slogan

Go Further

USP

Good Looking SUV with Advanced Features and Efficiency

Ford EcoSport STP
Segment

Mini SUV segment

Target Group

Young executives and businessmen

Positioning

Positioned as  fuel efficient SUV which is loaded with features and not very expensive

Ford EcoSport SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ford EcoSport. Strengths are:

1. Innovative features like Microsoft SYNC built in

2. EcoBoost model delivers maximum effeciency

3. From the Ford's stable which is one of the biggest automobile brand

4. It has already achieved a lot of sales giving a prospective customer confidence which he/she looks for in a brand.
5. It is cheaper when compared to conventional SUV's

Weaknesses

Here are the weaknesses in the Ford EcoSport SWOT Analysis:

1. It is not very powerful when it comes to comparison with SUV's
2. Does not have features like 4x4 wheel drive which is expected in a SUV( or a miniSUV) 

Opportunities

Following are the Opportunities in Ford EcoSport SWOT Analysis:

1.Expanding Indian middle class with increasing disposable income

2.Acceptance of SUV(and miniSUV) in households

Threats

The threats in the SWOT Analysis of Ford EcoSport are as mentioned:

1.Increasing fuel costs

2.Competition from other big automobile giants

3. Political Environment 

4. Recession

Ford EcoSport Competition
Competitors

Below are the top 4 Ford EcoSport competitors:

1.Renault Duster
2.Nissan Terrano
3.Toyota Cross
5.Fiat Avventura


The brandguide table above concludes the Ford EcoSport SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Ford EcoSport. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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