Ford EcoSport SWOT Analysis, Competitors & USP

Ford Motors

Mini SUV

Automobiles

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Good Looking SUV with Advanced Features and Efficiency

Mini SUV segment

Young executives and businessmen

Positioned as  fuel efficient SUV which is loaded with features and not very expensive

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ford EcoSport. Strengths are:

1. Innovative features like Microsoft SYNC built in

2. EcoBoost model delivers maximum effeciency

3. From the Ford's stable which is one of the biggest automobile brand

4. It has already achieved a lot of sales giving a prospective customer confidence which he/she looks for in a brand.
5. It is cheaper when compared to conventional SUV's

Here are the weaknesses in the Ford EcoSport SWOT Analysis:

1. It is not very powerful when it comes to comparison with SUV's
2. Does not have features like 4x4 wheel drive which is expected in a SUV( or a miniSUV) 

Following are the Opportunities in Ford EcoSport SWOT Analysis:

1.Expanding Indian middle class with increasing disposable income

2.Acceptance of SUV(and miniSUV) in households

The threats in the SWOT Analysis of Ford EcoSport are as mentioned:

1.Increasing fuel costs

2.Competition from other big automobile giants

3. Political Environment 

4. Recession

Below are the top 4 Ford EcoSport competitors:

1.Renault Duster
2.Nissan Terrano
3.Toyota Cross
5.Fiat Avventura