Ford EcoSport SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 3188

SWOT Analysis of Ford EcoSport with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ford EcoSport

Parent Company

Ford Motors


Mini SUV



Tagline/ Slogan

Go Further


Good Looking SUV with Advanced Features and Efficiency

Ford EcoSport STP


Mini SUV segment

Target Group

Young executives and businessmen


Positioned as  fuel efficient SUV which is loaded with features and not very expensive

Ford EcoSport SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ford EcoSport :

1. Innovative features like Microsoft SYNC built in

2. EcoBoost model delivers maximum effeciency

3. From the Ford's stable which is one of the biggest automobile brand

4. It has already achieved a lot of sales giving a prospective customer confidence which he/she looks for in a brand.
5. It is cheaper when compared to conventional SUV's


1. It is not very powerful when it comes to comparison with SUV's
2. Does not have features like 4x4 wheel drive which is expected in a SUV( or a miniSUV) 


1.Expanding Indian middle class with increasing disposable income

2.Acceptance of SUV(and miniSUV) in households


1.Increasing fuel costs

2.Competition from other big automobile giants

3. Political Environment 

4. Recession

Ford EcoSport Competition


Below are the 4 main Ford EcoSport competitors :

1.Renault Duster
2.Nissan Terrano
3.Toyota Cross
5.Fiat Avventura

The brandguide table above concludes the Ford EcoSport SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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