Ford EcoSport SWOT Analysis, USP & Competitors

Ford EcoSport

Parent Company

Ford Motors

Category

Mini SUV

Sector

Automobiles

Tagline/ Slogan

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USP

Good Looking SUV with Advanced Features and Efficiency

Ford EcoSport STP

Segment

Mini SUV segment

Target Group

Young executives and businessmen

Positioning

Positioned as  fuel efficient SUV which is loaded with features and not very expensive

Ford EcoSport SWOT Analysis

Strengths

1. Innovative features like Microsoft SYNC built in

2. EcoBoost model delivers maximum effeciency

3. From the Ford's stable which is one of the biggest automobile brand

4. It has already achieved a lot of sales giving a prospective customer confidence which he/she looks for in a brand.
5. It is cheaper when compared to conventional SUV's

Weaknesses

1. It is not very powerful when it comes to comparison with SUV's
2. Does not have features like 4x4 wheel drive which is expected in a SUV( or a miniSUV) 

Opportunities

1.Expanding Indian middle class with increasing disposable income

2.Acceptance of SUV(and miniSUV) in households

Threats

1.Increasing fuel costs

2.Competition from other big automobile giants

3. Political Environment 

4. Recession

Ford EcoSport Competition

Competitors

1.Renault Duster
2.Nissan Terrano
3.Toyota Cross
5.Fiat Avventura