SWOT analysis of Ford EcoSport analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Ford EcoSport SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Ford EcoSport to benchmark its business & performance as compared to the competitors and industry. As of 2020, Ford EcoSport is one of the leading brands in the automobiles sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ford EcoSport competitors and includes Ford EcoSport target market, segmentation, positioning & Unique Selling Proposition (USP).
| Ford EcoSport Brand Analysis | |
|---|---|
| Parent Company |
Ford Motors |
| Category |
Mini SUV |
| Sector | |
| Tagline/ Slogan |
Go Further |
| USP |
Good Looking SUV with Advanced Features and Efficiency |
| Ford EcoSport STP | |
| Ford EcoSport Segmentation |
Mini SUV segment |
| Ford EcoSport Target Market |
Young executives and businessmen |
| Ford EcoSport Positioning |
Positioned as fuel efficient SUV which is loaded with features and not very expensive |
| Ford EcoSport SWOT Analysis | |
| Ford EcoSport Strengths |
Below are the Strengths in the SWOT Analysis of Ford EcoSport: 1. Innovative features like Microsoft SYNC built in 2. EcoBoost model delivers maximum effeciency 4. It has already achieved a lot of sales giving a prospective customer confidence which he/she looks for in a brand. |
| Ford EcoSport Weaknesses |
Here are the weaknesses in the Ford EcoSport SWOT Analysis: 1. It is not very powerful when it comes to comparison with SUV's |
| Ford EcoSport Opportunities |
Following are the Opportunities in Ford EcoSport SWOT Analysis: 1.Expanding Indian middle class with increasing disposable income 2.Acceptance of SUV(and miniSUV) in households |
| Ford EcoSport Threats |
The threats in the SWOT Analysis of Ford EcoSport are as mentioned: 1.Increasing fuel costs 2.Competition from other big automobile giants 3. Political Environment |
| Ford EcoSport Competition | |
| Competitors |
Below are the top 4 Ford EcoSport competitors: 1.Renault Duster |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Ford EcoSport. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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