Tata Bolt SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 1646

SWOT analysis of Tata Bolt analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Tata Bolt SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tata Bolt to benchmark its business & performance as compared to the competitors and industry. Tata Bolt is one of the leading brands in the automobiles sector. The table below also lists the top Tata Bolt competitors and elaborates Tata Bolt market segmentation, target group, positioning & Unique Selling Proposition (USP).

Tata Bolt SWOT, Competitors, Marketing STP & Brand analysis Table
Tata Bolt Brand Analysis
Parent Company

Tata Motors





Tagline/ Slogan

Get. Set. Bolt.


Fusion of sporty design and performance

Tata Bolt STP

Growing urban middle class

Target Group

Young working professionals in urban areas.


Dependable hatchback with high-tech features for tech savvy young people.

Tata Bolt SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Tata Bolt. Strengths are:

1. Breaks away from Tata’s traditional image with a youthful looking hatchback car.
2. Premium technologies included in a car of this price range such as Harman-Kardon sound system and touchscreen panel.
3. Multiple driving modes for India’s varied conditions.
4. Strong backing of parent company Tata Motors in India
5. TV advertising boosted the reach of the brand


Here are the weaknesses in the Tata Bolt SWOT Analysis:

1. Slightly lesser fuel efficiency than some of its competitors.
2. Despite being a Tata brand, it has unable to capture a large share of the market


Following are the Opportunities in Tata Bolt SWOT Analysis:

1. Plans to introduce more number of variants could allow people to choose exactly what suits them.
2. Increasing tech-savviness of the urban middle class with higher disposable incomes.
3. Tata’s image of reliability and wide distribution network can be leveraged on.


The threats in the SWOT Analysis of Tata Bolt are as mentioned:

1. Sharp improvement of public transportation in metro cities where the target group usually resides & rising fuel costs
2. Maximum competition in this segment due to it having the most share 
3. Needs continuous innovation else will be toppled by competition

Tata Bolt Competition

Below are the top 4 Tata Bolt competitors:

1. Volkswagen Polo
2. Hyundai Grand i10
3. Honda Brio
4. Hyundai i20 Elite

The brandguide table above concludes the Tata Bolt SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Tata Bolt. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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