Skoda Rapid SWOT Analysis, Competitors & USP

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SWOT Analysis of Skoda Rapid with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Skoda Rapid

Parent Company

Skoda Auto





Tagline/ Slogan

Driven by Excellence


Premium build quality and handling

Skoda Rapid STP


Mid-upper luxury sedan

Target Group

Business executives in the higher income brackets


Stylish sedan for people wanting a premium brand.

Skoda Rapid SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Skoda Rapid :

1. Advanced features such as rear-parking sensors and cruise control.
2. Suspension best in class in handling poor road conditions.
3. Engine quite refined with good power and pickup.
4. Fresh eplacement for the aged

5. Good brand presence through commercials on TV, print and online media


1. Relatively poorer distribution network and hard-to-find, expensive spares.
2. Cannibalism from Volkswagen’s models, which are from the same parent company.


1. Fresh replacement for the aging, but highly successful Octavia.
2. Skoda ramping up its sales and distribution network.

3. Tie-ups with corporates and hospitality industry to boost sales of the brand


1. Competitors coming out with high-tech offerings, appealing to the target group.
2. Competitors with local plants undercutting on cost.
3. High price of fuel threatening fuel-guzzling luxury sedans.

Skoda Rapid Competition


Below are the 4 main Skoda Rapid competitors :

1. Hyundai Verna
2. Nissan Sunny
3. Honda City
4. Ford Fiesta


The brandguide table above concludes the Skoda Rapid SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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