Skoda Rapid SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 951

SWOT Analysis of Skoda Rapid with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Skoda Rapid

Parent Company

Skoda Auto





Tagline/ Slogan

Driven by Excellence


Premium build quality and handling



Mid-upper luxury sedan

Target Group

Business executives in the higher income brackets


Stylish sedan for people wanting a premium brand.

SWOT Analysis


1. Advanced features such as rear-parking sensors and cruise control.
2. Suspension best in class in handling poor road conditions.
3. Engine quite refined with good power and pickup.
4. Fresh eplacement for the aged

5. Good brand presence through commercials on TV, print and online media


1. Relatively poorer distribution network and hard-to-find, expensive spares.
2. Cannibalism from Volkswagen’s models, which are from the same parent company.


1. Fresh replacement for the aging, but highly successful Octavia.
2. Skoda ramping up its sales and distribution network.

3. Tie-ups with corporates and hospitality industry to boost sales of the brand


1. Competitors coming out with high-tech offerings, appealing to the target group.
2. Competitors with local plants undercutting on cost.
3. High price of fuel threatening fuel-guzzling luxury sedans.



1. Hyundai Verna
2. Nissan Sunny
3. Honda City
4. Ford Fiesta


The table above concludes the Skoda Rapid SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Skoda Rapid. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: