Skoda Rapid SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 1779

SWOT analysis of Skoda Rapid analyses the brand/company with its strengths, weaknesses, opportunities & threats. Skoda Rapid is one of the leading brands in the automobiles sector. The table below also lists the top Skoda Rapid competitors and elaborates Skoda Rapid segmentation, targeting, positioning & USP.

Skoda Rapid

Parent Company

Skoda Auto

Category

Sedan

Sector

Automobiles

Tagline/ Slogan

Driven by Excellence

USP

Premium build quality and handling

Skoda Rapid STP

Segment

Mid-upper luxury sedan

Target Group

Business executives in the higher income brackets

Positioning

Stylish sedan for people wanting a premium brand.

Skoda Rapid SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Skoda Rapid. Strengths are:

1. Advanced features such as rear-parking sensors and cruise control.
2. Suspension best in class in handling poor road conditions.
3. Engine quite refined with good power and pickup.
4. Fresh eplacement for the aged

5. Good brand presence through commercials on TV, print and online media

Weaknesses

Here are the weaknesses in the Skoda Rapid SWOT Analysis:

1. Relatively poorer distribution network and hard-to-find, expensive spares.
2. Cannibalism from Volkswagen’s models, which are from the same parent company.

Opportunities

Following are the Opportunities in Skoda Rapid SWOT Analysis:

1. Fresh replacement for the aging, but highly successful Octavia.
2. Skoda ramping up its sales and distribution network.

3. Tie-ups with corporates and hospitality industry to boost sales of the brand

Threats

The threats in the SWOT Analysis of Skoda Rapid are as mentioned:

1. Competitors coming out with high-tech offerings, appealing to the target group.
2. Competitors with local plants undercutting on cost.
3. High price of fuel threatening fuel-guzzling luxury sedans.

Skoda Rapid Competition

Competitors

Below are the top 4 Skoda Rapid competitors:

1. Hyundai Verna
2. Nissan Sunny
3. Honda City
4. Ford Fiesta

 


The brandguide table above concludes the Skoda Rapid SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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