Honda Mobilio SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 1897

SWOT analysis of Honda Mobilio analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Honda Mobilio SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Honda Mobilio to benchmark its business & performance as compared to the competitors and industry. Honda Mobilio is one of the leading brands in the automobiles sector. The table below also lists the top Honda Mobilio competitors and elaborates Honda Mobilio market segmentation, target group, positioning & Unique Selling Proposition (USP).

Honda Mobilio SWOT, Competitors, Marketing STP & Brand analysis Table
Honda Mobilio Brand Analysis
Parent Company






Tagline/ Slogan

The Stylish 7-Seater


Stylish and premium looking 7-seater MUV

Honda Mobilio STP

Business executives with large families

Target Group

Large families looking for a good mileage car


Sporty and stylish car for young working executives with children.

Honda Mobilio SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Honda Mobilio. Strengths are:

1. Best economy in the MUV segment with both petrol and diesel engine variants.
2. Excellent pickup, very convenient driving in traffic.
3. Gearbox has longer gear ratios, and therefore does not need much gear switching while driving.
4. Honda’s brand image associated with style and status.

5. Excellent safety features, at par with higher end sedans.

6. Honda’s strong after sales service

7. Good advertising and marketing through TVCs, print and online media


Here are the weaknesses in the Honda Mobilio SWOT Analysis:

1. Absence of initially promised touchscreen and wooden finish due to certain faults not rectified in time for launch.
2. Intense competition means limited market share growth


Following are the Opportunities in Honda Mobilio SWOT Analysis:

1. Better features, better space and better looks can ensure Mobilio grabs the most market share.
2. Shifting trend away from SUVs and towards MUVs
3. Increasing number of families with larger disposable incomes.


The threats in the SWOT Analysis of Honda Mobilio are as mentioned:

1. Newly discovered MUV segment leading to lots of new offerings by competitors.
2. Can lose market share if a new MUV arrives with more refined features.

3. Increasing fuel costs and improvement in public transport system.

Honda Mobilio Competition

Below are the top 3 Honda Mobilio competitors:

1. Mahindra Xylo
2. Toyota Innova
3. Maruti Ertiga

The brandguide table above concludes the Honda Mobilio SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Honda Mobilio. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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