Hero Impulse SWOT Analysis, USP & Competitors

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SWOT Analysis of Hero Impulse with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hero Impulse

Parent Company

Hero MotoCorp





Tagline/ Slogan

Play with the Road


India’s first transroad-On road, Off Road Bike



Upper Middle-class people who want a bike that is stylish and gives a good mileage

Target Group

Young and Adventurous Men from the age bracket of 25-35


Positioned as India's first on road and off road bike

SWOT Analysis


1.  First brand from the stable of Hero MotoCorp after the split
2.  Great positioning combining the adventurous side and executive class
3. Excellent branding and advertising
4. Great technical specifications and features


1. Priced on a slightly higher side when compared to other in the segment
2. Limited target audience due to Off Road and adventurous positioning


1. Expansion in Tier 2 cities
2. More variants of the bike e.g. high performance versions


1. New entrants 
2. Competitors 
3. Low cost bikes



1. Bajaj Pulsar
2.Yamaha FZ
3. Yamaha R15
4. Honda CB Twister

The table above concludes the Hero Impulse SWOT analysis along with its marketing and brand parameters.


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