SWOT analysis of Hero Impulse analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Hero Impulse SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Hero Impulse to benchmark its business & performance as compared to the competitors and industry. Hero Impulse is one of the leading brands in the automobiles sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Hero Impulse competitors and includes Hero Impulse target market, segmentation, positioning & Unique Selling Proposition (USP).
| Hero Impulse Brand Analysis | |
|---|---|
| Parent Company |
Hero MotoCorp |
| Category |
Motorcycles |
| Sector | |
| Tagline/ Slogan |
Play with the Road |
| USP |
India’s first transroad-On road, Off Road Bike |
| Hero Impulse STP | |
| Hero Impulse Segmentation |
Upper Middle-class people who want a bike that is stylish and gives a good mileage |
| Hero Impulse Target Market |
Young and Adventurous Men from the age bracket of 25-35 |
| Hero Impulse Positioning | Positioned as India's first on road and off road bike |
| Hero Impulse SWOT Analysis | |
| Hero Impulse Strengths |
Below are the Strengths in the SWOT Analysis of Hero Impulse: 1. First brand from the stable of Hero MotoCorp after the split |
| Hero Impulse Weaknesses |
Here are the weaknesses in the Hero Impulse SWOT Analysis: 1. Priced on a slightly higher side when compared to other in the segment |
| Hero Impulse Opportunities |
Following are the Opportunities in Hero Impulse SWOT Analysis: 1. Expansion in Tier 2 cities |
| Hero Impulse Threats |
The threats in the SWOT Analysis of Hero Impulse are as mentioned: 1. New entrants |
| Hero Impulse Competition | |
| Competitors |
Below are the top 4 Hero Impulse competitors: 1. Bajaj Pulsar |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Hero Impulse. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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