Hero Impulse SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Hero Impulse analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Hero Impulse SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hero Impulse to benchmark its business & performance as compared to the competitors and industry. Hero Impulse is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Hero Impulse competitors and includes Hero Impulse target market, segmentation, positioning & Unique Selling Proposition (USP).

Hero Impulse SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Hero Impulse Brand Analysis
Parent Company

Hero MotoCorp





Tagline/ Slogan

Play with the Road


India’s first transroad-On road, Off Road Bike

Hero Impulse STP
Hero Impulse Segmentation

Upper Middle-class people who want a bike that is stylish and gives a good mileage

Hero Impulse Target Market

Young and Adventurous Men from the age bracket of 25-35

Hero Impulse Positioning Positioned as India's first on road and off road bike
Hero Impulse SWOT Analysis
Hero Impulse Strengths

Below are the Strengths in the SWOT Analysis of Hero Impulse:

1.  First brand from the stable of Hero MotoCorp after the split
2.  Great positioning combining the adventurous side and executive class
3. Excellent branding and advertising
4. Great technical specifications and features

Hero Impulse Weaknesses

Here are the weaknesses in the Hero Impulse SWOT Analysis:

1. Priced on a slightly higher side when compared to other in the segment
2. Limited target audience due to Off Road and adventurous positioning

Hero Impulse Opportunities

Following are the Opportunities in Hero Impulse SWOT Analysis:

1. Expansion in Tier 2 cities
2. More variants of the bike e.g. high performance versions

Hero Impulse Threats

The threats in the SWOT Analysis of Hero Impulse are as mentioned:

1. New entrants 
2. Competitors 
3. Low cost bikes

Hero Impulse Competition

Below are the top 4 Hero Impulse competitors:

1. Bajaj Pulsar
2.Yamaha FZ
3. Yamaha R15
4. Honda CB Twister

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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