Maruti Suzuki Ciaz SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 3997

SWOT analysis of Maruti Suzuki Ciaz analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Maruti Suzuki Ciaz SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Maruti Suzuki Ciaz to benchmark its business & performance as compared to the competitors and industry. Maruti Suzuki Ciaz is one of the leading brands in the automobiles sector. The table below also lists the top Maruti Suzuki Ciaz competitors and elaborates Maruti Suzuki Ciaz market segmentation, target group, positioning & Unique Selling Proposition (USP).

Maruti Suzuki Ciaz SWOT, Competitors, Marketing STP & Brand analysis Table
Maruti Suzuki Ciaz Brand Analysis
Parent Company

Maruti Udyog Limited MUL





Tagline/ Slogan

Power packed with the effortless


Elegance and aesthetic appeal

Maruti Suzuki Ciaz STP

People looking to buy a high utility sedan.

Target Group

Urban mid to upper middle class who prefer style and utility.


Reliable, jack of all trades car.

Maruti Suzuki Ciaz SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Maruti Suzuki Ciaz. Strengths are:

1. Does almost everything right from power to space to fuel efficiency.
2. Strong advertising campaign, having roped in Ranveer Singh to represent the car.
3. High Maruti Suzuki brand visibility and customer connect.
4. Large network of stores, service centers and good parts availability ensures a hassle free experience.

5. Strong presence and distribution of parent brand


Here are the weaknesses in the Maruti Suzuki Ciaz SWOT Analysis:

1. Highest price point among competitors may deter lots of customers. Intense competition means limited market share
2. Expensive for attracting new customers looking to buy their first car.


Following are the Opportunities in Maruti Suzuki Ciaz SWOT Analysis:

1. Target segment is fastest growing segment in an Indian context.
2. Maruti’s image of reliability and customer satisfaction can be leveraged on.

3. Exporting the car can also prove profitable for the brand


The threats in the SWOT Analysis of Maruti Suzuki Ciaz are as mentioned:

1. Public transportation quality picking up in big cities which contribute the most to car sales.
2. Highly competitive, saturated sedan market leads to diminishing market share.
3. Decline of large size sedans due to space crunch and rising fuel prices.

Maruti Suzuki Ciaz Competition

Below are the top 6 Maruti Suzuki Ciaz competitors:

1. Honda City
2. Hyundai Verna
3. Volkswagen Vento
4. Nissan Sunny
5. Fiat Linea
6. Ford Fiesta

The brandguide table above concludes the Maruti Suzuki Ciaz SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Maruti Suzuki Ciaz. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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