Maruti Suzuki Ciaz SWOT Analysis, USP & Competitors

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SWOT Analysis of Maruti Suzuki Ciaz with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Maruti Suzuki Ciaz

Parent Company

Maruti Udyog Limited MUL





Tagline/ Slogan

Power packed with the effortless


Elegance and aesthetic appeal



People looking to buy a high utility sedan.

Target Group

Urban mid to upper middle class who prefer style and utility.


Reliable, jack of all trades car.

SWOT Analysis


1. Does almost everything right from power to space to fuel efficiency.
2. Strong advertising campaign, having roped in Ranveer Singh to represent the car.
3. High Maruti Suzuki brand visibility and customer connect.
4. Large network of stores, service centers and good parts availability ensures a hassle free experience.

5. Strong presence and distribution of parent brand


1. Highest price point among competitors may deter lots of customers. Intense competition means limited market share
2. Expensive for attracting new customers looking to buy their first car.


1. Target segment is fastest growing segment in an Indian context.
2. Maruti’s image of reliability and customer satisfaction can be leveraged on.

3. Exporting the car can also prove profitable for the brand


1. Public transportation quality picking up in big cities which contribute the most to car sales.
2. Highly competitive, saturated sedan market leads to diminishing market share.
3. Decline of large size sedans due to space crunch and rising fuel prices.



1. Honda City
2. Hyundai Verna
3. Volkswagen Vento
4. Nissan Sunny
5. Fiat Linea
6. Ford Fiesta

The table above concludes the Maruti Suzuki Ciaz SWOT analysis along with its marketing and brand parameters.


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