SWOT analysis of Maruti Suzuki Ciaz analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Maruti Suzuki Ciaz SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Maruti Suzuki Ciaz to benchmark its business & performance as compared to the competitors and industry. As of 2020, Maruti Suzuki Ciaz is one of the leading brands in the automobiles sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Maruti Suzuki Ciaz competitors and includes Maruti Suzuki Ciaz target market, segmentation, positioning & Unique Selling Proposition (USP).
Maruti Suzuki Ciaz Brand Analysis | |
---|---|
Parent Company |
Maruti Udyog Limited MUL |
Category |
Sedan |
Sector | |
Tagline/ Slogan |
Power packed with the effortless |
USP |
Elegance and aesthetic appeal |
Maruti Suzuki Ciaz STP | |
Maruti Suzuki Ciaz Segmentation |
People looking to buy a high utility sedan. |
Maruti Suzuki Ciaz Target Market |
Urban mid to upper middle class who prefer style and utility. |
Maruti Suzuki Ciaz Positioning |
Reliable, jack of all trades car. |
Maruti Suzuki Ciaz SWOT Analysis | |
Maruti Suzuki Ciaz Strengths |
Below are the Strengths in the SWOT Analysis of Maruti Suzuki Ciaz: 1. Does almost everything right from power to space to fuel efficiency. 5. Strong presence and distribution of parent brand |
Maruti Suzuki Ciaz Weaknesses |
Here are the weaknesses in the Maruti Suzuki Ciaz SWOT Analysis: 1. Highest price point among competitors may deter lots of customers. Intense competition means limited market share |
Maruti Suzuki Ciaz Opportunities |
Following are the Opportunities in Maruti Suzuki Ciaz SWOT Analysis: 1. Target segment is fastest growing segment in an Indian context. 3. Exporting the car can also prove profitable for the brand |
Maruti Suzuki Ciaz Threats |
The threats in the SWOT Analysis of Maruti Suzuki Ciaz are as mentioned: 1. Public transportation quality picking up in big cities which contribute the most to car sales. |
Maruti Suzuki Ciaz Competition | |
Competitors |
Below are the top 6 Maruti Suzuki Ciaz competitors: 1. Honda City |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Maruti Suzuki Ciaz. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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