Maruti Suzuki Ciaz SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Maruti Suzuki Ciaz analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Maruti Suzuki Ciaz SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Maruti Suzuki Ciaz to benchmark its business & performance as compared to the competitors and industry. As of 2020, Maruti Suzuki Ciaz is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Maruti Suzuki Ciaz competitors and includes Maruti Suzuki Ciaz target market, segmentation, positioning & Unique Selling Proposition (USP).

Maruti Suzuki Ciaz SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Maruti Suzuki Ciaz Brand Analysis
Parent Company

Maruti Udyog Limited MUL

Category

Sedan

Sector

Automobiles

Tagline/ Slogan

Power packed with the effortless

USP

Elegance and aesthetic appeal

Maruti Suzuki Ciaz STP
Maruti Suzuki Ciaz Segmentation

People looking to buy a high utility sedan.

Maruti Suzuki Ciaz Target Market

Urban mid to upper middle class who prefer style and utility.

Maruti Suzuki Ciaz Positioning

Reliable, jack of all trades car.

Maruti Suzuki Ciaz SWOT Analysis
Maruti Suzuki Ciaz Strengths

Below are the Strengths in the SWOT Analysis of Maruti Suzuki Ciaz:

1. Does almost everything right from power to space to fuel efficiency.
2. Strong advertising campaign, having roped in Ranveer Singh to represent the car.
3. High Maruti Suzuki brand visibility and customer connect.
4. Large network of stores, service centers and good parts availability ensures a hassle free experience.

5. Strong presence and distribution of parent brand

Maruti Suzuki Ciaz Weaknesses

Here are the weaknesses in the Maruti Suzuki Ciaz SWOT Analysis:

1. Highest price point among competitors may deter lots of customers. Intense competition means limited market share
2. Expensive for attracting new customers looking to buy their first car.

Maruti Suzuki Ciaz Opportunities

Following are the Opportunities in Maruti Suzuki Ciaz SWOT Analysis:

1. Target segment is fastest growing segment in an Indian context.
2. Maruti’s image of reliability and customer satisfaction can be leveraged on.

3. Exporting the car can also prove profitable for the brand

Maruti Suzuki Ciaz Threats

The threats in the SWOT Analysis of Maruti Suzuki Ciaz are as mentioned:

1. Public transportation quality picking up in big cities which contribute the most to car sales.
2. Highly competitive, saturated sedan market leads to diminishing market share.
3. Decline of large size sedans due to space crunch and rising fuel prices.

Maruti Suzuki Ciaz Competition
Competitors

Below are the top 6 Maruti Suzuki Ciaz competitors:

1. Honda City
2. Hyundai Verna
3. Volkswagen Vento
4. Nissan Sunny
5. Fiat Linea
6. Ford Fiesta



This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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