Hyundai Mobis SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 2516

SWOT analysis of Hyundai Mobis analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Hyundai Mobis SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Hyundai Mobis to benchmark its business & performance as compared to the competitors and industry. Hyundai Mobis is one of the leading brands in the automobiles sector. The table below also lists the top Hyundai Mobis competitors and elaborates Hyundai Mobis market segmentation, target group, positioning & Unique Selling Proposition (USP).

Hyundai Mobis SWOT, Competitors, Marketing STP & Brand analysis Table
Hyundai Mobis Brand Analysis
Parent Company

Hyundai

Category

Automobile Parts

Sector

Automobiles

Tagline/ Slogan

-

USP

Branded specialist supplier of highest quality automobile parts.

Hyundai Mobis STP
Segment

Automobile spares

Target Group

Medium-high end customers looking for car accessories and spare parts. Supplier to Hyundai workshops globally.

Positioning

Complete integrated automobile parts and service supplier.

Hyundai Mobis SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Hyundai Mobis. Strengths are:

1. Leading auto parts specialist company worldwide.
2. Strong R&D focus to cut down on the number of subcomponents for parts, leading to easier assembly, inventory control and cost reduction.
3. Hyundai having a strong presence almost globally and the brand itself is very strong. 
4. Official spares partner of Hyundai and KIA

5. Global network of stores through Hyundai.

6. Strong focus on environmental care, control of harmful substances and actively tackling climate change.

7. Over 7000+ employees are with the organization

Weaknesses

Here are the weaknesses in the Hyundai Mobis SWOT Analysis:

1. Almost negligible advertising and marketing outreach.
2. Intense competition means limited market share growth

Opportunities

Following are the Opportunities in Hyundai Mobis SWOT Analysis:

1. New segments cropping up – MUV and Hybrid cars leading to a new segment of automobile spares.
2. New emerging markets making the automobile industry a fast-growing one leading to high spares demand.
3. Growing propensity of consumers to add refinements and upgrades to their cars.

Threats

The threats in the SWOT Analysis of Hyundai Mobis are as mentioned:

1. High labor costs driving up overall costs.
2. High interest rates limiting capital expenditures.
3. Intense competition lowering profitability

Hyundai Mobis Competition
Competitors

Below are the top 3 Hyundai Mobis competitors:

1. Dana Holding Corporation
2. Delhpi Automotive Systems
3. TRW Automotive Holdings Corp

The brandguide table above concludes the Hyundai Mobis SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Hyundai Mobis. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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