GMC SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 916

SWOT Analysis of GMC with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

General Motors


Trucks/Utility Vehicles



Tagline/ Slogan

We Are Professional Grade


Superior quality and premium offering



Automobile sector spanning trucks,utility vehicles & SUV’s

Target Group

Young Executives, Transport & logistics companies


Company offering superior quality and innovative products

SWOT Analysis


1.Considered as a luxury brand , GMC commands high premium 
2.Continuous innovation gives GMC an edge over other brands 
3.Strong SUV brand with the luxurious Denali series

4.The deep knowledge of General Motors of the home market gives an edge to GMC over its competitors

5. Has a wide variety of models ranging from trucks, SUV’s to utility vehicles

6.GMC is one of the largest vehicle division of GM in North America


1.Decline of market share of General Motors due to car recalls and competition from Honda and Toyota

2. The bureaucratic culture of the organization is a concern


1. Growth potential in emerging economies mainly India and China
2.Incresing demand for Hybrid vehicles may help boost revenues

3. Tapping new clients and more brand awareness can boost the brand further


1.Stalled global economic growth might impact sales
2.Weak automobile demand in some developed markets especially in Europe 
3.Intense competition from all over the world

4. Government regulations for automobile sector across the world



1.Ford Motor

The table above concludes the GMC SWOT analysis along with its marketing and brand parameters.


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