JTEKT SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of JTEKT analyses the brand/company with its strengths, weaknesses, opportunities & threats. In JTEKT SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like JTEKT to benchmark its business & performance as compared to the competitors and industry. As of 2020, JTEKT is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top JTEKT competitors and includes JTEKT target market, segmentation, positioning & Unique Selling Proposition (USP).

JTEKT SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
JTEKT Brand Analysis
Parent Company

Toyota Group


Supplier of Automobile Parts



Tagline/ Slogan

Contributing to the happiness of people and the abundance of society through product manufacturing


Products tailored to the different requirements of each region

JTEKT Segmentation

Auto / Industrial replacement parts

JTEKT Target Market

Automobile manufacturers and heavy machinery industries

JTEKT Positioning

Supplier of parts for a wide range of products for both automobiles and heavy industries

JTEKT Strengths

Below are the Strengths in the SWOT Analysis of JTEKT:

1. To supply products that reflect the requirements of specifi­c regions, they established a technical center in Brazil

2. Iga Test Course allows them to perform evaluations of steering systems, drive trains and bearing units using automobiles under actual driving conditions. With this facility they will create even better proposals and more competitive products
3. Implementing a program to shorten delivery times to one-third of current times by arranging production lines in a fishbone-shaped layout.
4. Higher sales of automobiles in Japan because of the eco-car subsidy

5. Close to 40,000 are employed with the company

6. Strong backing of parent company Toyota

JTEKT Weaknesses

Here are the weaknesses in the JTEKT SWOT Analysis:

1. Smaller business units and profitability fluctuations is a concern
2. Issue bearing transactions that allegedly violated the Antimonopoly Act of Japan and the fair competition laws of other countries hurt brand image

JTEKT Opportunities

Following are the Opportunities in JTEKT SWOT Analysis:

1.  Growing economies can be tapped
2. For the global market, they continue to pursue business development to aim for significant advances in the fields of industrial machinery and machine tools.

3. Growing demand

JTEKT Threats

The threats in the SWOT Analysis of JTEKT are as mentioned:

1.  Increasing rates of interest
2. External business risks
3. Increasing costs of operations can reduce the margins

JTEKT Competition

Below are the top 3 JTEKT competitors:

1. ZF Lenksysteme
2. TRW
3. NSK


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to JTEKT. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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