Toyota Boshoku SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1345

SWOT Analysis of Toyota Boshoku with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Toyota Boshoku

Parent Company

Toyota Boshoku


Automobile Parts / Designing


Automobile Design Parts manufacturer

Tagline/ Slogan

Design Your Passion


Reliable, well-known name in design of automobiles and parts offering innovative solutions



Automobile Parts / Designing

Target Group

Automobile Manufacturers / Designer


Automobile Design Service Provider

SWOT Analysis


1. Domestic Market is strong since 1918
2. High Growth Rate
3. Skilled Manpower with close to 35,000+ employees in the company
4. Innovative Solutions and strong R&D

5. Brand reputation and strong brand portfolio

6. The company has been recognized with several accolades and awards


1. Intense competition means limited market share growth
2. Weak Presence In emerging Markets


1. New Product Development
2. Changing Customer Needs
3. Increasing Fuel Prices leads to need for car designs that are fuel efficient
4. Hybrid Option leads to scope for more parts and innovative designs

5.Growth through Acquisitions


1. Rising Cost of Raw Materials
2. Global Economy and increase in Labor Costs

3. Economic recession and fluctuating prices

4. Stringent emission norms



1. Delphi 
2. Johnson Controls 
3. BorgWarner

The table above concludes the Toyota Boshoku SWOT analysis along with its marketing and brand parameters.


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