Toyota Boshoku SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 2019

SWOT Analysis of Toyota Boshoku with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Toyota Boshoku

Parent Company

Toyota Boshoku


Automobile Parts / Designing



Tagline/ Slogan

Design Your Passion


Reliable, well-known name in design of automobiles and parts offering innovative solutions

Toyota Boshoku STP


Automobile Parts / Designing

Target Group

Automobile Manufacturers / Designer


Automobile Design Service Provider

Toyota Boshoku SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Toyota Boshoku. Strengths are:

1. Domestic Market is strong since 1918
2. High Growth Rate
3. Skilled Manpower with close to 35,000+ employees in the company
4. Innovative Solutions and strong R&D

5. Brand reputation and strong brand portfolio

6. The company has been recognized with several accolades and awards


Here are the weaknesses of Toyota Boshoku :

1. Intense competition means limited market share growth
2. Weak Presence In emerging Markets


Following are the Opportunities of Toyota Boshoku :

1. New Product Development
2. Changing Customer Needs
3. Increasing Fuel Prices leads to need for car designs that are fuel efficient
4. Hybrid Option leads to scope for more parts and innovative designs

5.Growth through Acquisitions


The threats of Toyota Boshoku are as mentioned :

1. Rising Cost of Raw Materials
2. Global Economy and increase in Labor Costs

3. Economic recession and fluctuating prices

4. Stringent emission norms

Toyota Boshoku Competition


Below are the 3 main Toyota Boshoku competitors :

1. Delphi 
2. Johnson Controls 
3. BorgWarner

The brandguide table above concludes the Toyota Boshoku SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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