Toyota Boshoku SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 1721
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SWOT Analysis of Toyota Boshoku with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Toyota Boshoku

Parent Company

Toyota Boshoku

Category

Automobile Parts / Designing

Sector

Automobiles

Tagline/ Slogan

Design Your Passion

USP

Reliable, well-known name in design of automobiles and parts offering innovative solutions

Toyota Boshoku STP

Segment

Automobile Parts / Designing

Target Group

Automobile Manufacturers / Designer

Positioning

Automobile Design Service Provider

Toyota Boshoku SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Toyota Boshoku :

1. Domestic Market is strong since 1918
2. High Growth Rate
3. Skilled Manpower with close to 35,000+ employees in the company
4. Innovative Solutions and strong R&D

5. Brand reputation and strong brand portfolio

6. The company has been recognized with several accolades and awards

Weaknesses

1. Intense competition means limited market share growth
2. Weak Presence In emerging Markets

Opportunities

1. New Product Development
2. Changing Customer Needs
3. Increasing Fuel Prices leads to need for car designs that are fuel efficient
4. Hybrid Option leads to scope for more parts and innovative designs

5.Growth through Acquisitions

Threats

1. Rising Cost of Raw Materials
2. Global Economy and increase in Labor Costs

3. Economic recession and fluctuating prices

4. Stringent emission norms

Toyota Boshoku Competition

Competitors

Below are the 3 main Toyota Boshoku competitors :

1. Delphi 
2. Johnson Controls 
3. BorgWarner


The brandguide table above concludes the Toyota Boshoku SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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