Pontiac SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 2418

SWOT analysis of Pontiac analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Pontiac SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Pontiac to benchmark its business & performance as compared to the competitors and industry. Pontiac is one of the leading brands in the automobiles sector. The table below also lists the top Pontiac competitors and elaborates Pontiac market segmentation, target group, positioning & Unique Selling Proposition (USP).

Pontiac SWOT, Competitors, Marketing STP & Brand analysis Table
Pontiac Brand Analysis
Parent Company

General Motors


Hatchbacks/ Sedans



Tagline/ Slogan

Pontiac is car


Specialized in mainstream vehicles

Pontiac STP

Automobile segment consisting of Hatchback and Sedans

Target Group

Young executives, Middle class, Upper middle class, Rich


Low priced specialized vehicle

Pontiac SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Pontiac. Strengths are:

1. Had a strong presence in U.S., Canada, Mexico

2. Great support from the parent company i.e. General Motors
3. Known for its Certified Service and Repairs
4. Bonneville was known for its aerodynamic styling

5. The Tempest brand was very popular among Amerian car brands

6. Strong legacy since 1926


Here are the weaknesses in the Pontiac SWOT Analysis:

1. Intense global competition means decreasing margins and limited market share

2. Car recalls have hurt the brand image

3. Brand defunct has affected its image


Following are the Opportunities in Pontiac SWOT Analysis:

1. Increasing acceptance of specialized cars
2. Increasing purchasing power of people to buy cars
3. Rise in demand for automobiles in developing nations


The threats in the SWOT Analysis of Pontiac are as mentioned:

1.Unstable fuel prices

2. Government regulations and emission policies
3. Financial problems and restructuring issues of the company

Pontiac Competition

Below are the top 4 Pontiac competitors:





The brandguide table above concludes the Pontiac SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Pontiac. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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