Pontiac SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1132
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SWOT Analysis of Pontiac with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Pontiac

Parent Company

General Motors

Category

Hatchbacks/ Sedans

Sector

Automobiles

Tagline/ Slogan

Pontiac is car

USP

Specialized in mainstream vehicles

STP

Segment

Automobile segment consisting of Hatchback and Sedans

Target Group

Young executives, Middle class, Upper middle class, Rich

Positioning

Low priced specialized vehicle

SWOT Analysis

Strengths

1. Had a strong presence in U.S., Canada, Mexico

2. Great support from the parent company i.e. General Motors
3. Known for its Certified Service and Repairs
4. Bonneville was known for its aerodynamic styling

5. The Tempest brand was very popular among Amerian car brands

6. Strong legacy since 1926

Weaknesses

1. Intense global competition means decreasing margins and limited market share

2. Car recalls have hurt the brand image

3. Brand defunct has affected its image

Opportunities

1. Increasing acceptance of specialized cars
2. Increasing purchasing power of people to buy cars
3. Rise in demand for automobiles in developing nations

Threats

1.Unstable fuel prices

2. Government regulations and emission policies
3. Financial problems and restructuring issues of the company

Competition

Competitors

1.Ford

2.BMW

3.Chrysler

4.Toyota


The table above concludes the Pontiac SWOT analysis along with its marketing and brand parameters.

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