Pontiac SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 1861

SWOT Analysis of Pontiac with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

General Motors


Hatchbacks/ Sedans



Tagline/ Slogan

Pontiac is car


Specialized in mainstream vehicles

Pontiac STP


Automobile segment consisting of Hatchback and Sedans

Target Group

Young executives, Middle class, Upper middle class, Rich


Low priced specialized vehicle

Pontiac SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Pontiac. Strengths are:

1. Had a strong presence in U.S., Canada, Mexico

2. Great support from the parent company i.e. General Motors
3. Known for its Certified Service and Repairs
4. Bonneville was known for its aerodynamic styling

5. The Tempest brand was very popular among Amerian car brands

6. Strong legacy since 1926


Here are the weaknesses of Pontiac :

1. Intense global competition means decreasing margins and limited market share

2. Car recalls have hurt the brand image

3. Brand defunct has affected its image


Following are the Opportunities of Pontiac :

1. Increasing acceptance of specialized cars
2. Increasing purchasing power of people to buy cars
3. Rise in demand for automobiles in developing nations


The threats of Pontiac are as mentioned :

1.Unstable fuel prices

2. Government regulations and emission policies
3. Financial problems and restructuring issues of the company

Pontiac Competition


Below are the 4 main Pontiac competitors :





The brandguide table above concludes the Pontiac SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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