Ford Endeavour SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 4315

SWOT analysis of Ford Endeavour analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Ford Endeavour SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ford Endeavour to benchmark its business & performance as compared to the competitors and industry. Ford Endeavour is one of the leading brands in the automobiles sector. The table below also lists the top Ford Endeavour competitors and elaborates Ford Endeavour market segmentation, target group, positioning & Unique Selling Proposition (USP).

Ford Endeavour SWOT, Competitors, Marketing STP & Brand analysis Table
Ford Endeavour Brand Analysis
Parent Company

Ford Motors

Category

SUV

Sector

Automobiles

Tagline/ Slogan

Magnify the adventure; India’s no. 1 SUV; The Next Big Thing; Take the lead

USP

A combination of comfort and power as well as safety

Ford Endeavour STP
Segment

SUV segment

Target Group

Young adventurous upper middle class

Positioning

Positioned as a spacious, comfortable car which also possesses good road presence

Ford Endeavour SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ford Endeavour. Strengths are:

1. Spacious and comfortable interiors

2. Active safety features with improved technologies
3. Provides a reverse parking camera for convenient parking

4. 4x4 wheel drive makes driving effortless compared to 2x2 wheel drive
5. Good advertising and branding & presence globally

Weaknesses

Here are the weaknesses in the Ford Endeavour SWOT Analysis:

1.Tough competition in the SUV segment

2.Less preferred by middle class segment which is the fastest growing segment

Opportunities

Following are the Opportunities in Ford Endeavour SWOT Analysis:

1.Expanding Indian automobile market

2.Increasing per capita income

3. Owned by a renowned and reputed brand name i.e. ford, which can help in increasing international presence

Threats

The threats in the SWOT Analysis of Ford Endeavour are as mentioned:

1.Increasing fuel costs

2.Competition from other big automobile giants

3.Entry of International players in Indian market

Ford Endeavour Competition
Competitors

Below are the top 3 Ford Endeavour competitors:

1.Toyota Fortuner
2.Chevrolet Captiva

3.Maruti Grand Vitara

The brandguide table above concludes the Ford Endeavour SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Ford Endeavour. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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