Ford Endeavour SWOT Analysis, Competitors & USP

Ford Endeavor

Parent Company

Ford Motors

Category

SUV

Sector

Automobiles

Tagline/ Slogan

Magnify the adventure; India’s no. 1 SUV; The Next Big Thing; Take the lead

USP

A combination of comfort and power as well as safety

Ford Endeavour STP

Segment

SUV segment

Target Group

Young adventurous upper middle class

Positioning

Positioned as a spacious, comfortable car which also possesses good road presence

Ford Endeavour SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ford Endeavour. Strengths are:

1. Spacious and comfortable interiors

2. Active safety features with improved technologies
3. Provides a reverse parking camera for convenient parking

4. 4x4 wheel drive makes driving effortless compared to 2x2 wheel drive
5. Good advertising and branding & presence globally

Weaknesses

Here are the weaknesses of Ford Endeavour :

1.Tough competition in the SUV segment

2.Less preferred by middle class segment which is the fastest growing segment

Opportunities

Following are the Opportunities of Ford Endeavour :

1.Expanding Indian automobile market

2.Increasing per capita income

3. Owned by a renowned and reputed brand name i.e. ford, which can help in increasing international presence

Threats

The threats of Ford Endeavour are as mentioned :

1.Increasing fuel costs

2.Competition from other big automobile giants

3.Entry of International players in Indian market

Ford Endeavour Competition

Competitors

Below are the 3 main Ford Endeavour competitors :

1.Toyota Fortuner
2.Chevrolet Captiva

3.Maruti Grand Vitara