SWOT analysis of Ford Endeavour analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Ford Endeavour SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Ford Endeavour to benchmark its business & performance as compared to the competitors and industry. As of 2020, Ford Endeavour is one of the leading brands in the automobiles sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ford Endeavour competitors and includes Ford Endeavour target market, segmentation, positioning & Unique Selling Proposition (USP).
| Ford Endeavour Brand Analysis | |
|---|---|
| Parent Company |
Ford Motors |
| Category |
SUV |
| Sector | |
| Tagline/ Slogan |
Magnify the adventure; India’s no. 1 SUV; The Next Big Thing; Take the lead |
| USP |
A combination of comfort and power as well as safety |
| Ford Endeavour STP | |
| Ford Endeavour Segmentation |
SUV segment |
| Ford Endeavour Target Market |
Young adventurous upper middle class |
| Ford Endeavour Positioning |
Positioned as a spacious, comfortable car which also possesses good road presence |
| Ford Endeavour SWOT Analysis | |
| Ford Endeavour Strengths |
Below are the Strengths in the SWOT Analysis of Ford Endeavour: 1. Spacious and comfortable interiors 2. Active safety features with improved technologies 4. 4x4 wheel drive makes driving effortless compared to 2x2 wheel drive |
| Ford Endeavour Weaknesses |
Here are the weaknesses in the Ford Endeavour SWOT Analysis: 1.Tough competition in the SUV segment 2.Less preferred by middle class segment which is the fastest growing segment |
| Ford Endeavour Opportunities |
Following are the Opportunities in Ford Endeavour SWOT Analysis: 1.Expanding Indian automobile market 2.Increasing per capita income 3. Owned by a renowned and reputed brand name i.e. ford, which can help in increasing international presence |
| Ford Endeavour Threats |
The threats in the SWOT Analysis of Ford Endeavour are as mentioned: 1.Increasing fuel costs 2.Competition from other big automobile giants 3.Entry of International players in Indian market |
| Ford Endeavour Competition | |
| Competitors |
Below are the top 3 Ford Endeavour competitors: 1.Toyota Fortuner 3.Maruti Grand Vitara |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Ford Endeavour. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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