Ford Endeavour SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Ford Endeavour analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Ford Endeavour SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ford Endeavour to benchmark its business & performance as compared to the competitors and industry. Ford Endeavour is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ford Endeavour competitors and includes Ford Endeavour target market, segmentation, positioning & Unique Selling Proposition (USP).

Ford Endeavour SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Ford Endeavour Brand Analysis
Parent Company

Ford Motors





Tagline/ Slogan

Magnify the adventure; India’s no. 1 SUV; The Next Big Thing; Take the lead


A combination of comfort and power as well as safety

Ford Endeavour STP
Ford Endeavour Segmentation

SUV segment

Ford Endeavour Target Market

Young adventurous upper middle class

Ford Endeavour Positioning

Positioned as a spacious, comfortable car which also possesses good road presence

Ford Endeavour SWOT Analysis
Ford Endeavour Strengths

Below are the Strengths in the SWOT Analysis of Ford Endeavour:

1. Spacious and comfortable interiors

2. Active safety features with improved technologies
3. Provides a reverse parking camera for convenient parking

4. 4x4 wheel drive makes driving effortless compared to 2x2 wheel drive
5. Good advertising and branding & presence globally

Ford Endeavour Weaknesses

Here are the weaknesses in the Ford Endeavour SWOT Analysis:

1.Tough competition in the SUV segment

2.Less preferred by middle class segment which is the fastest growing segment

Ford Endeavour Opportunities

Following are the Opportunities in Ford Endeavour SWOT Analysis:

1.Expanding Indian automobile market

2.Increasing per capita income

3. Owned by a renowned and reputed brand name i.e. ford, which can help in increasing international presence

Ford Endeavour Threats

The threats in the SWOT Analysis of Ford Endeavour are as mentioned:

1.Increasing fuel costs

2.Competition from other big automobile giants

3.Entry of International players in Indian market

Ford Endeavour Competition

Below are the top 3 Ford Endeavour competitors:

1.Toyota Fortuner
2.Chevrolet Captiva

3.Maruti Grand Vitara

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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