SWOT Analysis of Ford Endeavour with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Ford Endeavor |
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Parent Company |
Ford Motors |
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Category |
SUV |
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Sector |
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Tagline/ Slogan |
Magnify the adventure; India’s no. 1 SUV; The Next Big Thing; Take the lead |
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USP |
A combination of comfort and power as well as safety |
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Ford Endeavour STP |
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Segment |
SUV segment |
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Target Group |
Young adventurous upper middle class |
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Positioning |
Positioned as a spacious, comfortable car which also possesses good road presence |
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Ford Endeavour SWOT Analysis |
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Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ford Endeavour : 1. Spacious and comfortable interiors 2. Active safety features with improved technologies 4. 4x4 wheel drive makes driving effortless compared to 2x2 wheel drive |
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Weaknesses |
1.Tough competition in the SUV segment 2.Less preferred by middle class segment which is the fastest growing segment |
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Opportunities |
1.Expanding Indian automobile market 2.Increasing per capita income 3. Owned by a renowned and reputed brand name i.e. ford, which can help in increasing international presence |
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Threats |
1.Increasing fuel costs 2.Competition from other big automobile giants 3.Entry of International players in Indian market |
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Ford Endeavour Competition |
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Competitors |
Below are the 3 main Ford Endeavour competitors : 1.Toyota Fortuner |
The brandguide table above concludes the Ford Endeavour SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Ford Endeavour. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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