Ford Endeavour SWOT Analysis, USP & Competitors

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SWOT Analysis of Ford Endeavour with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ford Endeavor

Parent Company

Ford Motors





Tagline/ Slogan

Magnify the adventure; India’s no. 1 SUV; The Next Big Thing; Take the lead


A combination of comfort and power as well as safety



SUV segment

Target Group

Young adventurous upper middle class


Positioned as a spacious, comfortable car which also possesses good road presence

SWOT Analysis


1. Spacious and comfortable interiors

2. Active safety features with improved technologies
3. Provides a reverse parking camera for convenient parking

4. 4x4 wheel drive makes driving effortless compared to 2x2 wheel drive
5. Good advertising and branding & presence globally


1.Tough competition in the SUV segment

2.Less preferred by middle class segment which is the fastest growing segment


1.Expanding Indian automobile market

2.Increasing per capita income

3. Owned by a renowned and reputed brand name i.e. ford, which can help in increasing international presence


1.Increasing fuel costs

2.Competition from other big automobile giants

3.Entry of International players in Indian market



1.Toyota Fortuner
2.Chevrolet Captiva

3.Maruti Grand Vitara

The table above concludes the Ford Endeavour SWOT analysis along with its marketing and brand parameters.


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