Ford Endeavour SWOT Analysis, Competitors, STP & USP

Ford Motors

SUV

Automobiles

Magnify the adventure; India’s no. 1 SUV; The Next Big Thing; Take the lead

A combination of comfort and power as well as safety

SUV segment

Young adventurous upper middle class

Positioned as a spacious, comfortable car which also possesses good road presence

Below are the Strengths in the SWOT Analysis of Ford Endeavour:

1. Spacious and comfortable interiors

2. Active safety features with improved technologies
3. Provides a reverse parking camera for convenient parking

4. 4x4 wheel drive makes driving effortless compared to 2x2 wheel drive
5. Good advertising and branding & presence globally

Here are the weaknesses in the Ford Endeavour SWOT Analysis:

1.Tough competition in the SUV segment

2.Less preferred by middle class segment which is the fastest growing segment

Following are the Opportunities in Ford Endeavour SWOT Analysis:

1.Expanding Indian automobile market

2.Increasing per capita income

3. Owned by a renowned and reputed brand name i.e. ford, which can help in increasing international presence

The threats in the SWOT Analysis of Ford Endeavour are as mentioned:

1.Increasing fuel costs

2.Competition from other big automobile giants

3.Entry of International players in Indian market

Below are the top 3 Ford Endeavour competitors:

1.Toyota Fortuner
2.Chevrolet Captiva

3.Maruti Grand Vitara