Ford Fiesta SWOT Analysis, USP & Competitors

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SWOT Analysis of Ford Fiesta with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ford Fiesta

Parent Company

Ford Motors





Tagline/ Slogan

Feel the difference; Go Fida; it’s a pretty big deal


Amalgamation of style, comfort and performance



Sedan segment

Target Group

Young executives and businessmen


Positioned as one of the most fuel efficient automatic sedan which also has stylish features

SWOT Analysis


1.Innovative features like voice control operation with Microsoft SYNC

2.Available in both petrol and diesel model
3. High fuel efficiency, one of the best in the class

4. Possesses cruise control and high level safety standards
5. Good advertising and marketing ensuring good visibility
6. It is already a legacy brand
7. The new Ford Fiesta is doing really well in UK and Europe. 


1.The sedan segment is extremely competitive and hence limited scope for market expansion
2. Slightly high-priced as compared for the competing segment


1.Expanding Asian automobile market

2.Increasing per capita income


1.Increasing fuel costs

2.Competition from other big automobile giants

3.Entry of other International players in Indian market



1.Volkswagen Jetta
2.Honda CIty
3.Hyundai Accent
4. Hyundai Verna
5. Fiat Linea

The table above concludes the Ford Fiesta SWOT analysis along with its marketing and brand parameters.


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