SWOT analysis of Ford Fiesta analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Ford Fiesta SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Ford Fiesta to benchmark its business & performance as compared to the competitors and industry. Ford Fiesta is one of the leading brands in the automobiles sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ford Fiesta competitors and includes Ford Fiesta target market, segmentation, positioning & Unique Selling Proposition (USP).
Ford Fiesta Brand Analysis | |
---|---|
Parent Company |
Ford Motors |
Category |
Sedan/Hatchback |
Sector | |
Tagline/ Slogan |
Feel the difference; Go Fida; it’s a pretty big deal |
USP |
Amalgamation of style, comfort and performance |
Ford Fiesta STP | |
Ford Fiesta Segmentation |
Sedan segment |
Ford Fiesta Target Market |
Young executives and businessmen |
Ford Fiesta Positioning |
Positioned as one of the most fuel efficient automatic sedan which also has stylish features |
Ford Fiesta SWOT Analysis | |
Ford Fiesta Strengths |
Below are the Strengths in the SWOT Analysis of Ford Fiesta: 1.Innovative features like voice control operation with Microsoft SYNC 2.Available in both petrol and diesel model 4. Possesses cruise control and high level safety standards |
Ford Fiesta Weaknesses |
Here are the weaknesses in the Ford Fiesta SWOT Analysis: 1.The sedan segment is extremely competitive and hence limited scope for market expansion |
Ford Fiesta Opportunities |
Following are the Opportunities in Ford Fiesta SWOT Analysis: 1.Expanding Asian automobile market 2.Increasing per capita income |
Ford Fiesta Threats |
The threats in the SWOT Analysis of Ford Fiesta are as mentioned: 1.Increasing fuel costs 2.Competition from other big automobile giants 3.Entry of other International players in Indian market |
Ford Fiesta Competition | |
Competitors |
Below are the top 5 Ford Fiesta competitors: 1.Volkswagen Jetta |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Ford Fiesta. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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