Ford Fiesta SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 5366

SWOT analysis of Ford Fiesta analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Ford Fiesta SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ford Fiesta to benchmark its business & performance as compared to the competitors and industry. Ford Fiesta is one of the leading brands in the automobiles sector. The table below also lists the top Ford Fiesta competitors and elaborates Ford Fiesta market segmentation, target group, positioning & Unique Selling Proposition (USP).

Ford Fiesta SWOT, Competitors, Marketing STP & Brand analysis Table
Ford Fiesta Brand Analysis
Parent Company

Ford Motors





Tagline/ Slogan

Feel the difference; Go Fida; it’s a pretty big deal


Amalgamation of style, comfort and performance

Ford Fiesta STP

Sedan segment

Target Group

Young executives and businessmen


Positioned as one of the most fuel efficient automatic sedan which also has stylish features

Ford Fiesta SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ford Fiesta. Strengths are:

1.Innovative features like voice control operation with Microsoft SYNC

2.Available in both petrol and diesel model
3. High fuel efficiency, one of the best in the class

4. Possesses cruise control and high level safety standards
5. Good advertising and marketing ensuring good visibility
6. It is already a legacy brand
7. The new Ford Fiesta is doing really well in UK and Europe. 


Here are the weaknesses in the Ford Fiesta SWOT Analysis:

1.The sedan segment is extremely competitive and hence limited scope for market expansion
2. Slightly high-priced as compared for the competing segment


Following are the Opportunities in Ford Fiesta SWOT Analysis:

1.Expanding Asian automobile market

2.Increasing per capita income


The threats in the SWOT Analysis of Ford Fiesta are as mentioned:

1.Increasing fuel costs

2.Competition from other big automobile giants

3.Entry of other International players in Indian market

Ford Fiesta Competition

Below are the top 5 Ford Fiesta competitors:

1.Volkswagen Jetta
2.Honda CIty
3.Hyundai Accent
4. Hyundai Verna
5. Fiat Linea

The brandguide table above concludes the Ford Fiesta SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Ford Fiesta. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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