Ford Fiesta SWOT Analysis, Competitors & USP

Ford Motors

Sedan/Hatchback

Automobiles

Feel the difference; Go Fida; it’s a pretty big deal

Amalgamation of style, comfort and performance

Sedan segment

Young executives and businessmen

Positioned as one of the most fuel efficient automatic sedan which also has stylish features

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ford Fiesta. Strengths are:

1.Innovative features like voice control operation with Microsoft SYNC

2.Available in both petrol and diesel model
3. High fuel efficiency, one of the best in the class

4. Possesses cruise control and high level safety standards
5. Good advertising and marketing ensuring good visibility
6. It is already a legacy brand
7. The new Ford Fiesta is doing really well in UK and Europe. 

Here are the weaknesses in the Ford Fiesta SWOT Analysis:

1.The sedan segment is extremely competitive and hence limited scope for market expansion
2. Slightly high-priced as compared for the competing segment

Following are the Opportunities in Ford Fiesta SWOT Analysis:

1.Expanding Asian automobile market

2.Increasing per capita income

The threats in the SWOT Analysis of Ford Fiesta are as mentioned:

1.Increasing fuel costs

2.Competition from other big automobile giants

3.Entry of other International players in Indian market

Below are the top 5 Ford Fiesta competitors:

1.Volkswagen Jetta
2.Honda CIty
3.Hyundai Accent
4. Hyundai Verna
5. Fiat Linea