SWOT analysis of Ford Fiesta analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Ford Fiesta SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Ford Fiesta to benchmark its business & performance as compared to the competitors and industry. Ford Fiesta is one of the leading brands in the automobiles sector. The table below also lists the top Ford Fiesta competitors and elaborates Ford Fiesta market segmentation, target group, positioning & Unique Selling Proposition (USP).
| Ford Fiesta Brand Analysis | |
|---|---|
| Parent Company |
Ford Motors |
| Category |
Sedan/Hatchback |
| Sector | |
| Tagline/ Slogan |
Feel the difference; Go Fida; it’s a pretty big deal |
| USP |
Amalgamation of style, comfort and performance |
| Ford Fiesta STP | |
| Segment |
Sedan segment |
| Target Group |
Young executives and businessmen |
| Positioning |
Positioned as one of the most fuel efficient automatic sedan which also has stylish features |
| Ford Fiesta SWOT Analysis | |
| Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ford Fiesta. Strengths are: 1.Innovative features like voice control operation with Microsoft SYNC 2.Available in both petrol and diesel model 4. Possesses cruise control and high level safety standards |
| Weaknesses |
Here are the weaknesses in the Ford Fiesta SWOT Analysis: 1.The sedan segment is extremely competitive and hence limited scope for market expansion |
| Opportunities |
Following are the Opportunities in Ford Fiesta SWOT Analysis: 1.Expanding Asian automobile market 2.Increasing per capita income |
| Threats |
The threats in the SWOT Analysis of Ford Fiesta are as mentioned: 1.Increasing fuel costs 2.Competition from other big automobile giants 3.Entry of other International players in Indian market |
| Ford Fiesta Competition | |
| Competitors |
Below are the top 5 Ford Fiesta competitors: 1.Volkswagen Jetta |
The brandguide table above concludes the Ford Fiesta SWOT analysis along with its marketing and brand parameters.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Ford Fiesta. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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