Ford Fiesta SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Ford Fiesta analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Ford Fiesta SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ford Fiesta to benchmark its business & performance as compared to the competitors and industry. As of 2020, Ford Fiesta is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ford Fiesta competitors and includes Ford Fiesta target market, segmentation, positioning & Unique Selling Proposition (USP).

Ford Fiesta SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Ford Fiesta Brand Analysis
Parent Company

Ford Motors
Category

Sedan/Hatchback
Sector

Automobiles
Tagline/ Slogan

Feel the difference; Go Fida; it’s a pretty big deal
USP

Amalgamation of style, comfort and performance
Ford Fiesta STP
Ford Fiesta Segmentation

Sedan segment
Ford Fiesta Target Market

Young executives and businessmen
Ford Fiesta Positioning

Positioned as one of the most fuel efficient automatic sedan which also has stylish features
Ford Fiesta SWOT Analysis
Ford Fiesta Strengths

Below are the Strengths in the SWOT Analysis of Ford Fiesta:

1.Innovative features like voice control operation with Microsoft SYNC

2.Available in both petrol and diesel model
3. High fuel efficiency, one of the best in the class

4. Possesses cruise control and high level safety standards
5. Good advertising and marketing ensuring good visibility
6. It is already a legacy brand
7. The new Ford Fiesta is doing really well in UK and Europe. 
Ford Fiesta Weaknesses

Here are the weaknesses in the Ford Fiesta SWOT Analysis:

1.The sedan segment is extremely competitive and hence limited scope for market expansion
2. Slightly high-priced as compared for the competing segment
Ford Fiesta Opportunities

Following are the Opportunities in Ford Fiesta SWOT Analysis:

1.Expanding Asian automobile market

2.Increasing per capita income
Ford Fiesta Threats

The threats in the SWOT Analysis of Ford Fiesta are as mentioned:

1.Increasing fuel costs

2.Competition from other big automobile giants

3.Entry of other International players in Indian market
Ford Fiesta Competition
Competitors

Below are the top 5 Ford Fiesta competitors:

1.Volkswagen Jetta
2.Honda CIty
3.Hyundai Accent
4. Hyundai Verna
5. Fiat Linea


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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