Ford Figo SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 4978

SWOT Analysis of Ford Figo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ford Figo

Parent Company

Ford Motors





Tagline/ Slogan

Feel the difference; Go Further


Small and compact car with a stylish touch available at affordable price

Ford Figo STP


Hatchback segment

Target Group

Young car users and small families


Positioned as a stylish and compact car for small families

Ford Figo SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ford Figo. Strengths are:

1.A compact and small car easier to drive inside cities

2.Kinetic aerodynamic design which makes it attractive
3. Relatively low price tag and high quality

4. Available in multiple variants according to customer needs
5. Excellent brand visibility and a popular car in the segment


Here are the weaknesses of Ford Figo :

1.Ford Figo is sold only in a few countries
2. Hatchback segment is extremely competitive hence limited market share


Following are the Opportunities of Ford Figo :

1.Expanding global automobile market

2.Increasing per capita income

3.Attractive for middle income families due to low price


The threats of Ford Figo are as mentioned :

1.Increasing fuel costs

2.Competition from other automobile giants

3.Public transport

Ford Figo Competition


Below are the 7 main Ford Figo competitors :

1.Volkswagen polo

2.Chevrolet Beat

3. Maruti Swift

4. Hyundai Santro

5. Hyundai i10

6. Maruti Alto

7. Maruti Ritz

The brandguide table above concludes the Ford Figo SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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