Ford Figo SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 5173

SWOT analysis of Ford Figo analyses the brand/company with its strengths, weaknesses, opportunities & threats. Ford Figo is one of the leading brands in the automobiles sector. The table below also lists the top Ford Figo competitors and elaborates Ford Figo segmentation, targeting, positioning & USP.

Ford Figo SWOT, Competitors, Marketing STP & Brand analysis Table
Ford Figo Brand Analysis
Parent Company

Ford Motors





Tagline/ Slogan

Feel the difference; Go Further


Small and compact car with a stylish touch available at affordable price

Ford Figo STP

Hatchback segment

Target Group

Young car users and small families


Positioned as a stylish and compact car for small families

Ford Figo SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ford Figo. Strengths are:

1.A compact and small car easier to drive inside cities

2.Kinetic aerodynamic design which makes it attractive
3. Relatively low price tag and high quality

4. Available in multiple variants according to customer needs
5. Excellent brand visibility and a popular car in the segment


Here are the weaknesses in the Ford Figo SWOT Analysis:

1.Ford Figo is sold only in a few countries
2. Hatchback segment is extremely competitive hence limited market share


Following are the Opportunities in Ford Figo SWOT Analysis:

1.Expanding global automobile market

2.Increasing per capita income

3.Attractive for middle income families due to low price


The threats in the SWOT Analysis of Ford Figo are as mentioned:

1.Increasing fuel costs

2.Competition from other automobile giants

3.Public transport

Ford Figo Competition

Below are the top 7 Ford Figo competitors:

1.Volkswagen polo

2.Chevrolet Beat

3. Maruti Swift

4. Hyundai Santro

5. Hyundai i10

6. Maruti Alto

7. Maruti Ritz

The brandguide table above concludes the Ford Figo SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Ford Figo. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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