Ford Figo SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Ford Figo analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Ford Figo SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ford Figo to benchmark its business & performance as compared to the competitors and industry. As of 2020, Ford Figo is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ford Figo competitors and includes Ford Figo target market, segmentation, positioning & Unique Selling Proposition (USP).

Ford Figo SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Ford Figo Brand Analysis
Parent Company

Ford Motors

Category

Hatchback

Sector

Automobiles

Tagline/ Slogan

Feel the difference; Go Further

USP

Small and compact car with a stylish touch available at affordable price

Ford Figo STP
Ford Figo Segmentation

Hatchback segment

Ford Figo Target Market

Young car users and small families

Ford Figo Positioning

Positioned as a stylish and compact car for small families

Ford Figo SWOT Analysis
Ford Figo Strengths

Below are the Strengths in the SWOT Analysis of Ford Figo:

1.A compact and small car easier to drive inside cities

2.Kinetic aerodynamic design which makes it attractive
3. Relatively low price tag and high quality

4. Available in multiple variants according to customer needs
5. Excellent brand visibility and a popular car in the segment

Ford Figo Weaknesses

Here are the weaknesses in the Ford Figo SWOT Analysis:

1.Ford Figo is sold only in a few countries
2. Hatchback segment is extremely competitive hence limited market share

Ford Figo Opportunities

Following are the Opportunities in Ford Figo SWOT Analysis:

1.Expanding global automobile market

2.Increasing per capita income

3.Attractive for middle income families due to low price

Ford Figo Threats

The threats in the SWOT Analysis of Ford Figo are as mentioned:

1.Increasing fuel costs

2.Competition from other automobile giants

3.Public transport

Ford Figo Competition
Competitors

Below are the top 7 Ford Figo competitors:

1.Volkswagen polo

2.Chevrolet Beat

3. Maruti Swift

4. Hyundai Santro

5. Hyundai i10

6. Maruti Alto

7. Maruti Ritz


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Ford Figo. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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