Ford Ikon SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 2737

SWOT analysis of Ford Ikon analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Ford Ikon SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ford Ikon to benchmark its business & performance as compared to the competitors and industry. Ford Ikon is one of the leading brands in the automobiles sector. The table below also lists the top Ford Ikon competitors and elaborates Ford Ikon market segmentation, target group, positioning & Unique Selling Proposition (USP).

Ford Ikon SWOT, Competitors, Marketing STP & Brand analysis Table
Ford Ikon Brand Analysis
Parent Company

Ford Motors

Category

Sedan

Sector

Automobiles

Tagline/ Slogan

The Josh Machine

USP

Small and compact car with a stylish touch available at affordable price

Ford Ikon STP
Segment

Hatchback segment

Target Group

Young business executives

Positioning

Positioned as a car designed for customers by improved fuel efficiency and good in city driving experience

Ford Ikon SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ford Ikon. Strengths are:

1.Superior fuel efficiency

2.Good brand presence in Indian market

3. Improved car pickup, convenient for in city drive

4. Good handling and safety features matching the standards

Weaknesses

Here are the weaknesses in the Ford Ikon SWOT Analysis:

1.Ford Ikon sold in only a few countries
2. Tough competition in the sedan segment from other brands

Opportunities

Following are the Opportunities in Ford Ikon SWOT Analysis:

1.Expanding automobile market

2.Increasing per capita income

3.Well suited for in city drives. Hence, can attract more customers

Threats

The threats in the SWOT Analysis of Ford Ikon are as mentioned:

1.Increasing fuel costs

2.Competition from other automobile giants

3.Public transport

Ford Ikon Competition
Competitors

Below are the top 3 Ford Ikon competitors:

1. TATA Indigo

2. Toyota Etios

3. Maruti Swift Desire

The brandguide table above concludes the Ford Ikon SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Ford Ikon. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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