Ford Ikon SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 2556
Advertisements

SWOT Analysis of Ford Ikon with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ford Ikon

Parent Company

Ford Motors

Category

Sedan

Sector

Automobiles

Tagline/ Slogan

The Josh Machine

USP

Small and compact car with a stylish touch available at affordable price

Ford Ikon STP

Segment

Hatchback segment

Target Group

Young business executives

Positioning

Positioned as a car designed for customers by improved fuel efficiency and good in city driving experience

Ford Ikon SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ford Ikon. Strengths are:

1.Superior fuel efficiency

2.Good brand presence in Indian market

3. Improved car pickup, convenient for in city drive

4. Good handling and safety features matching the standards

Weaknesses

Here are the weaknesses of Ford Ikon :

1.Ford Ikon sold in only a few countries
2. Tough competition in the sedan segment from other brands

Opportunities

Following are the Opportunities of Ford Ikon :

1.Expanding automobile market

2.Increasing per capita income

3.Well suited for in city drives. Hence, can attract more customers

Threats

The threats of Ford Ikon are as mentioned :

1.Increasing fuel costs

2.Competition from other automobile giants

3.Public transport

Ford Ikon Competition

Competitors

Below are the 3 main Ford Ikon competitors :

1. TATA Indigo

2. Toyota Etios

3. Maruti Swift Desire


The brandguide table above concludes the Ford Ikon SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Advertisements

Browse marketing analysis of more brands and companies similar to Ford Ikon. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: