Ford Ikon SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 2622

SWOT analysis of Ford Ikon analyses the brand/company with its strengths, weaknesses, opportunities & threats. Ford Ikon is one of the leading brands in the automobiles sector. In addition to SWOT Analysis, the table below also lists the top Ford Ikon competitors and elaborates Ford Ikon segmentation, targeting, positioning & USP.

Ford Ikon

Parent Company

Ford Motors





Tagline/ Slogan

The Josh Machine


Small and compact car with a stylish touch available at affordable price

Ford Ikon STP


Hatchback segment

Target Group

Young business executives


Positioned as a car designed for customers by improved fuel efficiency and good in city driving experience

Ford Ikon SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ford Ikon. Strengths are:

1.Superior fuel efficiency

2.Good brand presence in Indian market

3. Improved car pickup, convenient for in city drive

4. Good handling and safety features matching the standards


Here are the weaknesses in the Ford Ikon SWOT Analysis:

1.Ford Ikon sold in only a few countries
2. Tough competition in the sedan segment from other brands


Following are the Opportunities in Ford Ikon SWOT Analysis:

1.Expanding automobile market

2.Increasing per capita income

3.Well suited for in city drives. Hence, can attract more customers


The threats in the SWOT Analysis of Ford Ikon are as mentioned:

1.Increasing fuel costs

2.Competition from other automobile giants

3.Public transport

Ford Ikon Competition


Below are the top 3 Ford Ikon competitors:

1. TATA Indigo

2. Toyota Etios

3. Maruti Swift Desire

The brandguide table above concludes the Ford Ikon SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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