Ford Fusion SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Ford Fusion analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Ford Fusion SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ford Fusion to benchmark its business & performance as compared to the competitors and industry. As of 2020, Ford Fusion is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Ford Fusion competitors and includes Ford Fusion target market, segmentation, positioning & Unique Selling Proposition (USP).

Ford Fusion SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Ford Fusion Brand Analysis
Parent Company

Ford Motors

Category

Hatchback

Sector

Automobiles

Tagline/ Slogan

Create a reaction; The no nonsense car

USP

A hatchback with spacious and comfortable interiors with a touch of elegance

Ford Fusion STP
Ford Fusion Segmentation

Hatchback segment

Ford Fusion Target Market

Young business executives

Ford Fusion Positioning

Positioned as a spacious and comfortable car

Ford Fusion SWOT Analysis
Ford Fusion Strengths

Below are the Strengths in the SWOT Analysis of Ford Fusion:

1.Smooth handling and safe drive

2.Spacious, comfortable and elegant interiors

3. Good visibility for the driver due to high driving position

4. Owned by a renowned parent  company which gives international presence
5. Excellent advertising and brand visibility

Ford Fusion Weaknesses

Here are the weaknesses in the Ford Fusion SWOT Analysis:

1. Priced slightly on the higher side compared to a few competitors

2. Limited scope for dominance in sedan segment

Ford Fusion Opportunities

Following are the Opportunities in Ford Fusion SWOT Analysis:

1.Expanding global automobile market

2.Increasing per capita income

3.Attractive for middle income families due to low price

Ford Fusion Threats

The threats in the SWOT Analysis of Ford Fusion are as mentioned:

1.Increasing fuel costs

2.Competition from other automobile giants

3.Public transport

Ford Fusion Competition
Competitors

Below are the top 4 Ford Fusion competitors:

1. Hyundai i10

2. Maruti Alto

3. Maruti Ritz
4. Nissan Micra


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Ford Fusion. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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