Ford Fusion SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 3715
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SWOT Analysis of Ford Fusion with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ford Fusion

Parent Company

Ford Motors

Category

Hatchback

Sector

Automobiles

Tagline/ Slogan

Create a reaction; The no nonsense car

USP

A hatchback with spacious and comfortable interiors with a touch of elegance

Ford Fusion STP

Segment

Hatchback segment

Target Group

Young business executives

Positioning

Positioned as a spacious and comfortable car

Ford Fusion SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ford Fusion :

1.Smooth handling and safe drive

2.Spacious, comfortable and elegant interiors

3. Good visibility for the driver due to high driving position

4. Owned by a renowned parent  company which gives international presence
5. Excellent advertising and brand visibility

Weaknesses

1. Priced slightly on the higher side compared to a few competitors

2. Limited scope for dominance in sedan segment

Opportunities

1.Expanding global automobile market

2.Increasing per capita income

3.Attractive for middle income families due to low price

Threats

1.Increasing fuel costs

2.Competition from other automobile giants

3.Public transport

Ford Fusion Competition

Competitors

Below are the 4 main Ford Fusion competitors :

1. Hyundai i10

2. Maruti Alto

3. Maruti Ritz
4. Nissan Micra


The brandguide table above concludes the Ford Fusion SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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