Ford Fusion SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 4308

SWOT analysis of Ford Fusion analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Ford Fusion SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ford Fusion to benchmark its business & performance as compared to the competitors and industry. Ford Fusion is one of the leading brands in the automobiles sector. The table below also lists the top Ford Fusion competitors and elaborates Ford Fusion market segmentation, target group, positioning & Unique Selling Proposition (USP).

Ford Fusion SWOT, Competitors, Marketing STP & Brand analysis Table
Ford Fusion Brand Analysis
Parent Company

Ford Motors

Category

Hatchback

Sector

Automobiles

Tagline/ Slogan

Create a reaction; The no nonsense car

USP

A hatchback with spacious and comfortable interiors with a touch of elegance

Ford Fusion STP
Segment

Hatchback segment

Target Group

Young business executives

Positioning

Positioned as a spacious and comfortable car

Ford Fusion SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ford Fusion. Strengths are:

1.Smooth handling and safe drive

2.Spacious, comfortable and elegant interiors

3. Good visibility for the driver due to high driving position

4. Owned by a renowned parent  company which gives international presence
5. Excellent advertising and brand visibility

Weaknesses

Here are the weaknesses in the Ford Fusion SWOT Analysis:

1. Priced slightly on the higher side compared to a few competitors

2. Limited scope for dominance in sedan segment

Opportunities

Following are the Opportunities in Ford Fusion SWOT Analysis:

1.Expanding global automobile market

2.Increasing per capita income

3.Attractive for middle income families due to low price

Threats

The threats in the SWOT Analysis of Ford Fusion are as mentioned:

1.Increasing fuel costs

2.Competition from other automobile giants

3.Public transport

Ford Fusion Competition
Competitors

Below are the top 4 Ford Fusion competitors:

1. Hyundai i10

2. Maruti Alto

3. Maruti Ritz
4. Nissan Micra

The brandguide table above concludes the Ford Fusion SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Ford Fusion. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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