Ford Fusion SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 4121

SWOT analysis of Ford Fusion analyses the brand/company with its strengths, weaknesses, opportunities & threats. Ford Fusion is one of the leading brands in the automobiles sector. The table below also lists the top Ford Fusion competitors and elaborates Ford Fusion segmentation, targeting, positioning & USP.

Ford Fusion

Parent Company

Ford Motors





Tagline/ Slogan

Create a reaction; The no nonsense car


A hatchback with spacious and comfortable interiors with a touch of elegance

Ford Fusion STP


Hatchback segment

Target Group

Young business executives


Positioned as a spacious and comfortable car

Ford Fusion SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ford Fusion. Strengths are:

1.Smooth handling and safe drive

2.Spacious, comfortable and elegant interiors

3. Good visibility for the driver due to high driving position

4. Owned by a renowned parent  company which gives international presence
5. Excellent advertising and brand visibility


Here are the weaknesses in the Ford Fusion SWOT Analysis:

1. Priced slightly on the higher side compared to a few competitors

2. Limited scope for dominance in sedan segment


Following are the Opportunities in Ford Fusion SWOT Analysis:

1.Expanding global automobile market

2.Increasing per capita income

3.Attractive for middle income families due to low price


The threats in the SWOT Analysis of Ford Fusion are as mentioned:

1.Increasing fuel costs

2.Competition from other automobile giants

3.Public transport

Ford Fusion Competition


Below are the top 4 Ford Fusion competitors:

1. Hyundai i10

2. Maruti Alto

3. Maruti Ritz
4. Nissan Micra

The brandguide table above concludes the Ford Fusion SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Ford Fusion. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: