Volvo C70 SWOT Analysis, USP & Competitors

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SWOT Analysis of Volvo C70 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Volvo C70

Parent Company

AB Volvo


Sedan/ convertible



Tagline/ Slogan

Almost completely safe


A convertible car which provides top class safety features as well as style presence on the road



Sedan convertible Segment

Target Group

High ended young business executives preferring luxurious cars


Positioned as a mid-sized luxurious convertible car

SWOT Analysis


1.Efficient safety standards like side airbags

2. Elegant interiors with an ease of access to all the controls
3. A hard top convertible which makes it stylish along with stylish exteriors
4. Smooth drive which provides cruise like driving experience
5. Excellent branding and advertising


1. Unable to attract middle income segment due to high price

2.Stiff competition from prominent brands in the same segment


1.Expanding Automobile market

2. Increased network of distribution

3.The increasing per capita income and purchasing power


1.Increasing fuel costs

2. Improved and innovative features included by competitors
3. Increasing usage of government transport



1. Audi A6
2.BMW 5 series

The table above concludes the Volvo C70 SWOT analysis along with its marketing and brand parameters.


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