Volvo C70 SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 2555

SWOT analysis of Volvo C70 analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Volvo C70 SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Volvo C70 to benchmark its business & performance as compared to the competitors and industry. Volvo C70 is one of the leading brands in the automobiles sector. The table below also lists the top Volvo C70 competitors and elaborates Volvo C70 market segmentation, target group, positioning & Unique Selling Proposition (USP).

Volvo C70 SWOT, Competitors, Marketing STP & Brand analysis Table
Volvo C70 Brand Analysis
Parent Company

AB Volvo


Sedan/ convertible



Tagline/ Slogan

Almost completely safe


A convertible car which provides top class safety features as well as style presence on the road

Volvo C70 STP

Sedan convertible Segment

Target Group

High ended young business executives preferring luxurious cars


Positioned as a mid-sized luxurious convertible car

Volvo C70 SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Volvo C70. Strengths are:

1.Efficient safety standards like side airbags

2. Elegant interiors with an ease of access to all the controls
3. A hard top convertible which makes it stylish along with stylish exteriors
4. Smooth drive which provides cruise like driving experience
5. Excellent branding and advertising


Here are the weaknesses in the Volvo C70 SWOT Analysis:

1. Unable to attract middle income segment due to high price

2.Stiff competition from prominent brands in the same segment


Following are the Opportunities in Volvo C70 SWOT Analysis:

1.Expanding Automobile market

2. Increased network of distribution

3.The increasing per capita income and purchasing power


The threats in the SWOT Analysis of Volvo C70 are as mentioned:

1.Increasing fuel costs

2. Improved and innovative features included by competitors
3. Increasing usage of government transport

Volvo C70 Competition

Below are the top 2 Volvo C70 competitors:

1. Audi A6
2.BMW 5 series

The brandguide table above concludes the Volvo C70 SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Volvo C70. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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