Volvo S80 SWOT Analysis, USP & Competitors

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SWOT Analysis of Volvo S80 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Volvo S80

Parent Company

AB Volvo





Tagline/ Slogan

You can set your life fate


A sedan which can be an ideal car for highways due to features like adaptive cruise control



Sedan Segment

Target Group

Young executives and businessmen


Positioned as a safe and comfortable car designed as an ideal car on highways

SWOT Analysis


1.Spacious and comfortable interiors

2. Adaptive cruise control system which results in smooth drive on highways
3. World class and innovative safety features
4. Ability to suppress outside environment noise


1. Extremely competitive scenario means limited scope to grow market share
2. Unable to attract middle income segment due to high price


1. Expanding Automobile market

2. Increased network of distribution

3. The increasing per capita income and purchasing power


1. Increasing fuel costs

2. Improved and innovative features included by competitors
3. Increasing usage of government transport



1. Audi A4
2.BMW 3 series

3. Volkswagen Passat

The table above concludes the Volvo S80 SWOT analysis along with its marketing and brand parameters.


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