Volvo S80 SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 2391

SWOT analysis of Volvo S80 analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Volvo S80 SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Volvo S80 to benchmark its business & performance as compared to the competitors and industry. Volvo S80 is one of the leading brands in the automobiles sector. The table below also lists the top Volvo S80 competitors and elaborates Volvo S80 market segmentation, target group, positioning & Unique Selling Proposition (USP).

Volvo S80 SWOT, Competitors, Marketing STP & Brand analysis Table
Volvo S80 Brand Analysis
Parent Company

AB Volvo





Tagline/ Slogan

You can set your life fate


A sedan which can be an ideal car for highways due to features like adaptive cruise control

Volvo S80 STP

Sedan Segment

Target Group

Young executives and businessmen


Positioned as a safe and comfortable car designed as an ideal car on highways

Volvo S80 SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Volvo S80. Strengths are:

1.Spacious and comfortable interiors

2. Adaptive cruise control system which results in smooth drive on highways
3. World class and innovative safety features
4. Ability to suppress outside environment noise


Here are the weaknesses in the Volvo S80 SWOT Analysis:

1. Extremely competitive scenario means limited scope to grow market share
2. Unable to attract middle income segment due to high price


Following are the Opportunities in Volvo S80 SWOT Analysis:

1. Expanding Automobile market

2. Increased network of distribution

3. The increasing per capita income and purchasing power


The threats in the SWOT Analysis of Volvo S80 are as mentioned:

1. Increasing fuel costs

2. Improved and innovative features included by competitors
3. Increasing usage of government transport

Volvo S80 Competition

Below are the top 3 Volvo S80 competitors:

1. Audi A4
2.BMW 3 series

3. Volkswagen Passat

The brandguide table above concludes the Volvo S80 SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Volvo S80. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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