Volvo XC90 SWOT Analysis, Competitors & USP

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SWOT Analysis of Volvo XC90 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Volvo XC90

Parent Company

AB Volvo





Tagline/ Slogan

Life is better lived together


A classic styled SUV with world class safety features and high comfort levels

Volvo XC90 STP



Target Group

Businessmen and urban families


Positioned as a stylish SUV with high performance

Volvo XC90 SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Volvo XC90 :

1.Efficient safety standards, best in the class

2. Classis style and looks
3. Spacious and comfortable seven seat arrangement
4. Powerful performer along with its muscular design
5. Good branding and advertising


1.Presence of other popular brands means stagnant market share

2.Relatively limited brand presence as compared to other SUVs


1. Expanding Automobile market

2. Increased network of distribution

3. The increasing per capita income and purchasing power


1. Increasing fuel costs

2. Improved and innovative features included by competitors
3. Increasing usage of government transport

Volvo XC90 Competition


Below are the 4 main Volvo XC90 competitors :

1. Land Rover Range Rover
2.BMW X3

3. Audi Q5

4. Mitsubishi Montero

The brandguide table above concludes the Volvo XC90 SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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