Volvo XC90 SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Volvo XC90 analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Volvo XC90 SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Volvo XC90 to benchmark its business & performance as compared to the competitors and industry. Volvo XC90 is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Volvo XC90 competitors and includes Volvo XC90 target market, segmentation, positioning & Unique Selling Proposition (USP).

Volvo XC90 SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Volvo XC90 Brand Analysis
Parent Company

AB Volvo





Tagline/ Slogan

Life is better lived together


A classic styled SUV with world class safety features and high comfort levels

Volvo XC90 STP
Volvo XC90 Segmentation


Volvo XC90 Target Market

Businessmen and urban families

Volvo XC90 Positioning

Positioned as a stylish SUV with high performance

Volvo XC90 SWOT Analysis
Volvo XC90 Strengths

Below are the Strengths in the SWOT Analysis of Volvo XC90:

1.Efficient safety standards, best in the class

2. Classis style and looks
3. Spacious and comfortable seven seat arrangement
4. Powerful performer along with its muscular design
5. Good branding and advertising

Volvo XC90 Weaknesses

Here are the weaknesses in the Volvo XC90 SWOT Analysis:

1.Presence of other popular brands means stagnant market share

2.Relatively limited brand presence as compared to other SUVs

Volvo XC90 Opportunities

Following are the Opportunities in Volvo XC90 SWOT Analysis:

1. Expanding Automobile market

2. Increased network of distribution

3. The increasing per capita income and purchasing power

Volvo XC90 Threats

The threats in the SWOT Analysis of Volvo XC90 are as mentioned:

1. Increasing fuel costs

2. Improved and innovative features included by competitors
3. Increasing usage of government transport

Volvo XC90 Competition

Below are the top 4 Volvo XC90 competitors:

1. Land Rover Range Rover
2.BMW X3

3. Audi Q5

4. Mitsubishi Montero

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Volvo XC90. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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