Volkswagen Phaeton SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 2702

SWOT Analysis of Volkswagen Phaeton with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Volkswagen Phaeton

Parent Company






Tagline/ Slogan

Handmade perfection


An Elegant and extremely lavish car

Volkswagen Phaeton STP


High ended premium car users

Target Group

Young executives and businessmen


Positioned as an extremely luxurious premium car crafted with expertise

Volkswagen Phaeton SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Volkswagen Phaeton :

1. Cruise control enabled which provides great driving experience on highways

2. Extremely lavish and luxurious car with an element of unparalleled style
3. Latest innovative features which provide overall great experience
4. World class interiors and safety features
5. Good branding and enhanced visibility through advertising


1.Faces intense competition with car manufacturers targeting elite customer segments hence limited market share

2. Limited presence in emerging economies


1. Expanding automobile market

2. Acquiring partnerships with automobile business entities

3. Providing features to attract specific country markets


1. Increasing fuel costs and government restrains

2. Impending recession which can adversely affect automobile industry
3. Intense competition from giant automobile manufacturers targeting elite customers

Volkswagen Phaeton Competition


Below are the 3 main Volkswagen Phaeton competitors :

1. Audi A8
2. BMW M series

3. Mercedes Benz S class

The brandguide table above concludes the Volkswagen Phaeton SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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