Volkswagen Phaeton SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 2404
Advertisements

SWOT Analysis of Volkswagen Phaeton with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Volkswagen Phaeton

Parent Company

Volkswagen

Category

Sedan

Sector

Automobiles

Tagline/ Slogan

Handmade perfection

USP

An Elegant and extremely lavish car

Volkswagen Phaeton STP

Segment

High ended premium car users

Target Group

Young executives and businessmen

Positioning

Positioned as an extremely luxurious premium car crafted with expertise

Volkswagen Phaeton SWOT Analysis

Strengths

1. Cruise control enabled which provides great driving experience on highways

2. Extremely lavish and luxurious car with an element of unparalleled style
3. Latest innovative features which provide overall great experience
4. World class interiors and safety features
5. Good branding and enhanced visibility through advertising

Weaknesses

1.Faces intense competition with car manufacturers targeting elite customer segments hence limited market share

2. Limited presence in emerging economies

Opportunities

1. Expanding automobile market

2. Acquiring partnerships with automobile business entities

3. Providing features to attract specific country markets

Threats

1. Increasing fuel costs and government restrains

2. Impending recession which can adversely affect automobile industry
3. Intense competition from giant automobile manufacturers targeting elite customers

Volkswagen Phaeton Competition

Competitors

1. Audi A8
2. BMW M series

3. Mercedes Benz S class


The brandguide table above concludes the Volkswagen Phaeton SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Advertisements

Browse marketing analysis of more brands and companies similar to Volkswagen Phaeton. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: