Volkswagen Touareg SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Volkswagen

SUV

Automobiles

Fall in luxury

Powerful, Sturdy and muscular looks

SUV segment for adventure lovers

Youth from upper middle and upper class

Positioned as an off roader, powerful and sturdy car for adventure purposes

Below are the Strengths in the SWOT Analysis of Volkswagen Touareg:

1. Sporty and innovative features which provides it capability for off road drives

2. Owned by one of the oldest car manufacturers, hence increased reach among masses

3. Available in a wide range of petrol and diesel variants

4. A powerful performer with comfort
5. Strong presence in motorsports and has also won SUV segment awards
6. Constant facelifts and innovations have enhanced its image

Here are the weaknesses in the Volkswagen Touareg SWOT Analysis:

1. Vehicle recalls affected brand presence

2. Relatively lesser presence compared to same segment cars

Following are the Opportunities in Volkswagen Touareg SWOT Analysis:

1. The expanding automobile sector

2. Acquiring more partnerships with automobile business entities

3. Increasing dealership and servicing network

The threats in the SWOT Analysis of Volkswagen Touareg are as mentioned:

1. Increasing fuel and other costs

2. International car manufacturers providing intense competition

3. Continuous emerging innovations in automobile industry

Below are the top 3 Volkswagen Touareg competitors:

1. Land rover range rover
2. BMW X5

3. Audi Q7