SWOT Analysis of Volkswagen Touareg with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Volkswagen Touareg |
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Parent Company |
Volkswagen |
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Category |
SUV |
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Sector |
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Tagline/ Slogan |
Fall in luxury |
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USP |
Powerful, Sturdy and muscular looks |
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Volkswagen Touareg STP |
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Segment |
SUV segment for adventure lovers |
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Target Group |
Youth from upper middle and upper class |
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Positioning |
Positioned as an off roader, powerful and sturdy car for adventure purposes |
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Volkswagen Touareg SWOT Analysis |
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Strengths |
1. Sporty and innovative features which provides it capability for off road drives 2. Owned by one of the oldest car manufacturers, hence increased reach among masses 3. Available in a wide range of petrol and diesel variants 4. A powerful performer with comfort |
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Weaknesses |
1. Vehicle recalls affected brand presence 2. Relatively lesser presence compared to same segment cars |
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Opportunities |
1. The expanding automobile sector 2. Acquiring more partnerships with automobile business entities 3. Increasing dealership and servicing network |
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Threats |
1. Increasing fuel and other costs 2. International car manufacturers providing intense competition 3. Continuous emerging innovations in automobile industry |
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Volkswagen Touareg Competition |
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Competitors |
1. Land rover range rover 3. Audi Q7 |
The brandguide table above concludes the Volkswagen Touareg SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Volkswagen Touareg. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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