Volkswagen Touareg SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Volkswagen Touareg analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Volkswagen Touareg SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Volkswagen Touareg to benchmark its business & performance as compared to the competitors and industry. Volkswagen Touareg is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Volkswagen Touareg competitors and includes Volkswagen Touareg target market, segmentation, positioning & Unique Selling Proposition (USP).

Volkswagen Touareg SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Volkswagen Touareg Brand Analysis
Parent Company






Tagline/ Slogan

Fall in luxury


Powerful, Sturdy and muscular looks

Volkswagen Touareg STP
Volkswagen Touareg Segmentation

SUV segment for adventure lovers

Volkswagen Touareg Target Market

Youth from upper middle and upper class

Volkswagen Touareg Positioning

Positioned as an off roader, powerful and sturdy car for adventure purposes

Volkswagen Touareg SWOT Analysis
Volkswagen Touareg Strengths

Below are the Strengths in the SWOT Analysis of Volkswagen Touareg:

1. Sporty and innovative features which provides it capability for off road drives

2. Owned by one of the oldest car manufacturers, hence increased reach among masses

3. Available in a wide range of petrol and diesel variants

4. A powerful performer with comfort
5. Strong presence in motorsports and has also won SUV segment awards
6. Constant facelifts and innovations have enhanced its image

Volkswagen Touareg Weaknesses

Here are the weaknesses in the Volkswagen Touareg SWOT Analysis:

1. Vehicle recalls affected brand presence

2. Relatively lesser presence compared to same segment cars

Volkswagen Touareg Opportunities

Following are the Opportunities in Volkswagen Touareg SWOT Analysis:

1. The expanding automobile sector

2. Acquiring more partnerships with automobile business entities

3. Increasing dealership and servicing network

Volkswagen Touareg Threats

The threats in the SWOT Analysis of Volkswagen Touareg are as mentioned:

1. Increasing fuel and other costs

2. International car manufacturers providing intense competition

3. Continuous emerging innovations in automobile industry

Volkswagen Touareg Competition

Below are the top 3 Volkswagen Touareg competitors:

1. Land rover range rover
2. BMW X5

3. Audi Q7

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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