Volkswagen Jetta SWOT Analysis, Competitors & USP

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SWOT Analysis of Volkswagen Jetta with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Volkswagen Jetta

Parent Company






Tagline/ Slogan

Not nearly as expensive as it looks


A stylish car with powerful performance

Volkswagen Jetta STP


Car users looking for style and performance

Target Group

Young executives and businessmen


Positioned as a car with great performance blended with style

Volkswagen Jetta SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Volkswagen Jetta. Strengths are:

1. Extremely well crafted exteriors providing it a sporty look

2. Available in diesel engine which provides improved mileage at a lower cost
3. A relatively powerful performer equipped with standard safety features
4. Owned by a highly renowned and reputed car manufacturer
5. Good branding and advertising
6. Over 10 million Jetta’s sold globally
7. Active participation in motorsport events


Here are the weaknesses of Volkswagen Jetta :

1. Slightly expensive and Higher maintenance cost compared to same segment cars

2. Unable to attract the expanding middle income class in emerging economies


Following are the Opportunities of Volkswagen Jetta :

1. Expanding automobile market

2. Acquiring partnerships with automobile business entities

3. Providing features to attract specific country markets


The threats of Volkswagen Jetta are as mentioned :

1. Increasing fuel costs

2. Impending recession which can adversely affect automobile industry
3. Intense competition from giant automobile manufacturers

Volkswagen Jetta Competition


Below are the 3 main Volkswagen Jetta competitors :

1. Honda Civic
2. Maruti Kizashi

3. Chevrolet Cruze

The brandguide table above concludes the Volkswagen Jetta SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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