Volkswagen Jetta SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Volkswagen Jetta analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Volkswagen Jetta SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Volkswagen Jetta to benchmark its business & performance as compared to the competitors and industry. As of 2020, Volkswagen Jetta is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Volkswagen Jetta competitors and includes Volkswagen Jetta target market, segmentation, positioning & Unique Selling Proposition (USP).

Volkswagen Jetta SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Volkswagen Jetta Brand Analysis
Parent Company






Tagline/ Slogan

Not nearly as expensive as it looks


A stylish car with powerful performance

Volkswagen Jetta STP
Volkswagen Jetta Segmentation

Car users looking for style and performance

Volkswagen Jetta Target Market

Young executives and businessmen

Volkswagen Jetta Positioning

Positioned as a car with great performance blended with style

Volkswagen Jetta SWOT Analysis
Volkswagen Jetta Strengths

Below are the Strengths in the SWOT Analysis of Volkswagen Jetta:

1. Extremely well crafted exteriors providing it a sporty look

2. Available in diesel engine which provides improved mileage at a lower cost
3. A relatively powerful performer equipped with standard safety features
4. Owned by a highly renowned and reputed car manufacturer
5. Good branding and advertising
6. Over 10 million Jetta’s sold globally
7. Active participation in motorsport events

Volkswagen Jetta Weaknesses

Here are the weaknesses in the Volkswagen Jetta SWOT Analysis:

1. Slightly expensive and Higher maintenance cost compared to same segment cars

2. Unable to attract the expanding middle income class in emerging economies

Volkswagen Jetta Opportunities

Following are the Opportunities in Volkswagen Jetta SWOT Analysis:

1. Expanding automobile market

2. Acquiring partnerships with automobile business entities

3. Providing features to attract specific country markets

Volkswagen Jetta Threats

The threats in the SWOT Analysis of Volkswagen Jetta are as mentioned:

1. Increasing fuel costs

2. Impending recession which can adversely affect automobile industry
3. Intense competition from giant automobile manufacturers

Volkswagen Jetta Competition

Below are the top 3 Volkswagen Jetta competitors:

1. Honda Civic
2. Maruti Kizashi

3. Chevrolet Cruze

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Volkswagen Jetta. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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