Volkswagen Beetle SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Volkswagen Beetle analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Volkswagen Beetle SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Volkswagen Beetle to benchmark its business & performance as compared to the competitors and industry. As of 2020, Volkswagen Beetle is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Volkswagen Beetle competitors and includes Volkswagen Beetle target market, segmentation, positioning & Unique Selling Proposition (USP).

Volkswagen Beetle SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Volkswagen Beetle Brand Analysis
Parent Company






Tagline/ Slogan

Curves are back


A stylish and “cute” car

Volkswagen Beetle STP
Volkswagen Beetle Segmentation

High ended car users

Volkswagen Beetle Target Market

Youth and women car drivers

Volkswagen Beetle Positioning

Positioned as a stylish and cute car preferred by girls

Volkswagen Beetle SWOT Analysis
Volkswagen Beetle Strengths

Below are the Strengths in the SWOT Analysis of Volkswagen Beetle:

1. Stylish looks due to well-crafted exteriors

2. Preferred by elite car customers
3. High international brand presence and recall
4. Owned by a highly renowned and reputed car manufacturer
5. One of the most popular and top-of-the-mind small car brands
6. With over 21 million manufactured, Beetle is one of the most manufactured single-design car

Volkswagen Beetle Weaknesses

Here are the weaknesses in the Volkswagen Beetle SWOT Analysis:

1. High priced for a small hatchback car as compared to competition

2. Lacks penetration in emerging economies

Volkswagen Beetle Opportunities

Following are the Opportunities in Volkswagen Beetle SWOT Analysis:

1. Expanding automobile market

2. Acquiring partnerships with automobile business entities

3. Providing features to attract specific country markets

Volkswagen Beetle Threats

The threats in the SWOT Analysis of Volkswagen Beetle are as mentioned:

1. Increasing fuel costs

2. Impending recession which can adversely affect automobile industry
3. Intense competition from giant automobile manufacturers

Volkswagen Beetle Competition

1. Toyota Prius

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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