Volkswagen Passat SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 3570

SWOT Analysis of Volkswagen Passat with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Volkswagen Passat

Parent Company






Tagline/ Slogan

Full of itself; You cant choose your drivers


A stylish car with powerful performance and comfort

Volkswagen Passat STP


High ended car users

Target Group

Young executives and businessmen


Positioned as a lavish and luxurious car with comfortable drive

Volkswagen Passat SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Volkswagen Passat. Strengths are:

1. Stylish and luxurious exteriors

2. Elegant, spacious and comfortable interiors
3. Powerful and smooth drive
4. One of the oldest brands launched by Volkswagen, hence high brand presence and recall
5. It is also called as Dasher, Santana, Quantum, Magotan, Corsar and Carat
6. Constant innovation of Passat over the years has improved its brand presence


Here are the weaknesses of Volkswagen Passat :

1. Unable to attract middle income segment due to expensive brand perception

2. High price limits penetration in emerging economies


Following are the Opportunities of Volkswagen Passat :

1. Expanding automobile market

2. Acquiring partnerships with automobile business entities

3. Providing features to attract specific country markets


The threats of Volkswagen Passat are as mentioned :

1. Increasing fuel costs

2. Impending recession which can adversely affect automobile industry
3. Intense competition from giant automobile manufacturers

Volkswagen Passat Competition


Below are the 3 main Volkswagen Passat competitors :

1. Volvo S80
2. BMW 5 series

3. Audi A6

The brandguide table above concludes the Volkswagen Passat SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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