Volkswagen Passat SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Volkswagen

Sedan

Automobiles

Full of itself; You cant choose your drivers

A stylish car with powerful performance and comfort

High ended car users

Young executives and businessmen

Positioned as a lavish and luxurious car with comfortable drive

Below are the Strengths in the SWOT Analysis of Volkswagen Passat:

1. Stylish and luxurious exteriors

2. Elegant, spacious and comfortable interiors
3. Powerful and smooth drive
4. One of the oldest brands launched by Volkswagen, hence high brand presence and recall
5. It is also called as Dasher, Santana, Quantum, Magotan, Corsar and Carat
6. Constant innovation of Passat over the years has improved its brand presence

Here are the weaknesses in the Volkswagen Passat SWOT Analysis:

1. Unable to attract middle income segment due to expensive brand perception

2. High price limits penetration in emerging economies

Following are the Opportunities in Volkswagen Passat SWOT Analysis:

1. Expanding automobile market

2. Acquiring partnerships with automobile business entities

3. Providing features to attract specific country markets

The threats in the SWOT Analysis of Volkswagen Passat are as mentioned:

1. Increasing fuel costs

2. Impending recession which can adversely affect automobile industry
3. Intense competition from giant automobile manufacturers

Below are the top 3 Volkswagen Passat competitors:

1. Volvo S80
2. BMW 5 series

3. Audi A6