Volkswagen Passat SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Volkswagen Passat analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Volkswagen Passat SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Volkswagen Passat to benchmark its business & performance as compared to the competitors and industry. Volkswagen Passat is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Volkswagen Passat competitors and includes Volkswagen Passat target market, segmentation, positioning & Unique Selling Proposition (USP).

Volkswagen Passat SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Volkswagen Passat Brand Analysis
Parent Company






Tagline/ Slogan

Full of itself; You cant choose your drivers


A stylish car with powerful performance and comfort

Volkswagen Passat STP
Volkswagen Passat Segmentation

High ended car users

Volkswagen Passat Target Market

Young executives and businessmen

Volkswagen Passat Positioning

Positioned as a lavish and luxurious car with comfortable drive

Volkswagen Passat SWOT Analysis
Volkswagen Passat Strengths

Below are the Strengths in the SWOT Analysis of Volkswagen Passat:

1. Stylish and luxurious exteriors

2. Elegant, spacious and comfortable interiors
3. Powerful and smooth drive
4. One of the oldest brands launched by Volkswagen, hence high brand presence and recall
5. It is also called as Dasher, Santana, Quantum, Magotan, Corsar and Carat
6. Constant innovation of Passat over the years has improved its brand presence

Volkswagen Passat Weaknesses

Here are the weaknesses in the Volkswagen Passat SWOT Analysis:

1. Unable to attract middle income segment due to expensive brand perception

2. High price limits penetration in emerging economies

Volkswagen Passat Opportunities

Following are the Opportunities in Volkswagen Passat SWOT Analysis:

1. Expanding automobile market

2. Acquiring partnerships with automobile business entities

3. Providing features to attract specific country markets

Volkswagen Passat Threats

The threats in the SWOT Analysis of Volkswagen Passat are as mentioned:

1. Increasing fuel costs

2. Impending recession which can adversely affect automobile industry
3. Intense competition from giant automobile manufacturers

Volkswagen Passat Competition

Below are the top 3 Volkswagen Passat competitors:

1. Volvo S80
2. BMW 5 series

3. Audi A6

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Volkswagen Passat. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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