Published by MBA Skool Team, Last Updated: April 27, 2020
SWOT analysis of Volkswagen Passat analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Volkswagen Passat SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Volkswagen Passat to benchmark its business & performance as compared to the competitors and industry. Volkswagen Passat is one of the leading brands in the automobiles sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Volkswagen Passat competitors and includes Volkswagen Passat target market, segmentation, positioning & Unique Selling Proposition (USP).
A stylish car with powerful performance and comfort
Volkswagen Passat STP
Volkswagen Passat Segmentation
High ended car users
Volkswagen Passat Target Market
Young executives and businessmen
Volkswagen Passat Positioning
Positioned as a lavish and luxurious car with comfortable drive
Volkswagen Passat SWOT Analysis
Volkswagen Passat Strengths
Below are the Strengths in the SWOT Analysis of Volkswagen Passat:
1. Stylish and luxurious exteriors
2. Elegant, spacious and comfortable interiors 3. Powerful and smooth drive 4. One of the oldest brands launched by Volkswagen, hence high brand presence and recall 5. It is also called as Dasher, Santana, Quantum, Magotan, Corsar and Carat 6. Constant innovation of Passat over the years has improved its brand presence
Volkswagen Passat Weaknesses
Here are the weaknesses in the Volkswagen Passat SWOT Analysis:
1. Unable to attract middle income segment due to expensive brand perception
2. High price limits penetration in emerging economies
Volkswagen Passat Opportunities
Following are the Opportunities in Volkswagen Passat SWOT Analysis:
1. Expanding automobile market
2. Acquiring partnerships with automobile business entities
3. Providing features to attract specific country markets
Volkswagen Passat Threats
The threats in the SWOT Analysis of Volkswagen Passat are as mentioned:
1. Increasing fuel costs
2. Impending recession which can adversely affect automobile industry 3. Intense competition from giant automobile manufacturers
Volkswagen Passat Competition
Below are the top 3 Volkswagen Passat competitors:
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