Volkswagen Passat SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 2521

SWOT Analysis of Volkswagen Passat with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Volkswagen Passat

Parent Company






Tagline/ Slogan

Full of itself; You cant choose your drivers


A stylish car with powerful performance and comfort



High ended car users

Target Group

Young executives and businessmen


Positioned as a lavish and luxurious car with comfortable drive

SWOT Analysis


1. Stylish and luxurious exteriors

2. Elegant, spacious and comfortable interiors
3. Powerful and smooth drive
4. One of the oldest brands launched by Volkswagen, hence high brand presence and recall
5. It is also called as Dasher, Santana, Quantum, Magotan, Corsar and Carat
6. Constant innovation of Passat over the years has improved its brand presence


1. Unable to attract middle income segment due to expensive brand perception

2. High price limits penetration in emerging economies


1. Expanding automobile market

2. Acquiring partnerships with automobile business entities

3. Providing features to attract specific country markets


1. Increasing fuel costs

2. Impending recession which can adversely affect automobile industry
3. Intense competition from giant automobile manufacturers



1. Volvo S80
2. BMW 5 series

3. Audi A6

The table above concludes the Volkswagen Passat SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Volkswagen Passat. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: