Volkswagen Polo SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Volkswagen

Hatchback

Automobiles

Small but tough

Innovative technological features along with comfort

Hatchback car young users

Upper middle income car users and small families

Positioned as small but tough car for upper middle income segment

Below are the Strengths in the SWOT Analysis of Volkswagen Polo:

1. Preferred by the expanding middle income segment

2. Owned by one of the oldest car manufacturers, hence increased reach among masses

3. Available in a wide range of petrol and diesel variants

4. High brand presence and recall due to excellent advertising
5. Constant R&D and product innovation has made Polo an excellent brand
6. Association with a brand like IPL for special edition cars.

Here are the weaknesses in the Volkswagen Polo SWOT Analysis:

1. Emerging economies haven’t been tapped properly

3. Unable to dominate due to intense competition in the hatchback segment

Following are the Opportunities in Volkswagen Polo SWOT Analysis:

1. The expanding automobile sector

2. Acquiring more partnerships with automobile business entities

3. Increasing dealership and servicing network

The threats in the SWOT Analysis of Volkswagen Polo are as mentioned:

1. Increasing fuel and other costs

2. Intense competition in the hatchback segment
3. Continuous emerging innovations in automobile industry

Below are the top 3 Volkswagen Polo competitors:

1. Maruti Ritz
2. Hyundai Getz

3. Honda Jazz