Volkswagen Polo SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 5747

SWOT analysis of Volkswagen Polo analyses the brand/company with its strengths, weaknesses, opportunities & threats. Volkswagen Polo is one of the leading brands in the automobiles sector. The table below also lists the top Volkswagen Polo competitors and elaborates Volkswagen Polo segmentation, targeting, positioning & USP.

Volkswagen Polo SWOT, Competitors, Marketing STP & Brand analysis Table
Volkswagen Polo Brand Analysis
Parent Company






Tagline/ Slogan

Small but tough


Innovative technological features along with comfort

Volkswagen Polo STP

Hatchback car young users

Target Group

Upper middle income car users and small families


Positioned as small but tough car for upper middle income segment

Volkswagen Polo SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Volkswagen Polo. Strengths are:

1. Preferred by the expanding middle income segment

2. Owned by one of the oldest car manufacturers, hence increased reach among masses

3. Available in a wide range of petrol and diesel variants

4. High brand presence and recall due to excellent advertising
5. Constant R&D and product innovation has made Polo an excellent brand
6. Association with a brand like IPL for special edition cars.


Here are the weaknesses in the Volkswagen Polo SWOT Analysis:

1. Emerging economies haven’t been tapped properly

3. Unable to dominate due to intense competition in the hatchback segment


Following are the Opportunities in Volkswagen Polo SWOT Analysis:

1. The expanding automobile sector

2. Acquiring more partnerships with automobile business entities

3. Increasing dealership and servicing network


The threats in the SWOT Analysis of Volkswagen Polo are as mentioned:

1. Increasing fuel and other costs

2. Intense competition in the hatchback segment
3. Continuous emerging innovations in automobile industry

Volkswagen Polo Competition

Below are the top 3 Volkswagen Polo competitors:

1. Maruti Ritz
2. Hyundai Getz

3. Honda Jazz

The brandguide table above concludes the Volkswagen Polo SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Volkswagen Polo. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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