Volkswagen Polo SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Volkswagen Polo analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Volkswagen Polo SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Volkswagen Polo to benchmark its business & performance as compared to the competitors and industry. As of 2020, Volkswagen Polo is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Volkswagen Polo competitors and includes Volkswagen Polo target market, segmentation, positioning & Unique Selling Proposition (USP).

Volkswagen Polo SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Volkswagen Polo Brand Analysis
Parent Company

Volkswagen

Category

Hatchback

Sector

Automobiles

Tagline/ Slogan

Small but tough

USP

Innovative technological features along with comfort

Volkswagen Polo STP
Volkswagen Polo Segmentation

Hatchback car young users

Volkswagen Polo Target Market

Upper middle income car users and small families

Volkswagen Polo Positioning

Positioned as small but tough car for upper middle income segment

Volkswagen Polo SWOT Analysis
Volkswagen Polo Strengths

Below are the Strengths in the SWOT Analysis of Volkswagen Polo:

1. Preferred by the expanding middle income segment

2. Owned by one of the oldest car manufacturers, hence increased reach among masses

3. Available in a wide range of petrol and diesel variants

4. High brand presence and recall due to excellent advertising
5. Constant R&D and product innovation has made Polo an excellent brand
6. Association with a brand like IPL for special edition cars.

Volkswagen Polo Weaknesses

Here are the weaknesses in the Volkswagen Polo SWOT Analysis:

1. Emerging economies haven’t been tapped properly

3. Unable to dominate due to intense competition in the hatchback segment

Volkswagen Polo Opportunities

Following are the Opportunities in Volkswagen Polo SWOT Analysis:

1. The expanding automobile sector

2. Acquiring more partnerships with automobile business entities

3. Increasing dealership and servicing network

Volkswagen Polo Threats

The threats in the SWOT Analysis of Volkswagen Polo are as mentioned:

1. Increasing fuel and other costs

2. Intense competition in the hatchback segment
3. Continuous emerging innovations in automobile industry

Volkswagen Polo Competition
Competitors

Below are the top 3 Volkswagen Polo competitors:

1. Maruti Ritz
2. Hyundai Getz

3. Honda Jazz


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Volkswagen Polo. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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