SWOT Analysis of Volkswagen Polo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Volkswagen Polo |
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Parent Company |
Volkswagen |
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Category |
Hatchback |
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Sector |
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Tagline/ Slogan |
Small but tough |
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USP |
Innovative technological features along with comfort |
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Volkswagen Polo STP |
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Segment |
Hatchback car young users |
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Target Group |
Upper middle income car users and small families |
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Positioning |
Positioned as small but tough car for upper middle income segment |
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Volkswagen Polo SWOT Analysis |
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Strengths |
1. Preferred by the expanding middle income segment 2. Owned by one of the oldest car manufacturers, hence increased reach among masses 3. Available in a wide range of petrol and diesel variants 4. High brand presence and recall due to excellent advertising |
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Weaknesses |
1. Emerging economies haven’t been tapped properly 3. Unable to dominate due to intense competition in the hatchback segment |
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Opportunities |
1. The expanding automobile sector 2. Acquiring more partnerships with automobile business entities 3. Increasing dealership and servicing network |
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Threats |
1. Increasing fuel and other costs 2. Intense competition in the hatchback segment |
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Volkswagen Polo Competition |
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Competitors |
1. Maruti Ritz 3. Honda Jazz |
The brandguide table above concludes the Volkswagen Polo SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Volkswagen Polo. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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