Volkswagen Vento SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 3500
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SWOT Analysis of Volkswagen Vento with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Volkswagen Vento

Parent Company

Volkswagen

Category

Sedan

Sector

Automobiles

Tagline/ Slogan

Crafted with so much passion, It’s hard to let go

USP

Spacious, comfortable and innovative features

Volkswagen Vento STP

Segment

Sedan car users specially for India

Target Group

Young executives and businessmen

Positioning

Positioned as a car possessing best in the class innovative features

Volkswagen Vento SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Volkswagen Vento. Strengths are:

1. Vento was specially designed and manufactured for the Indian market
2. Owned by one of the oldest car manufacturers, hence increased reach among masses
3. World class and innovative safety features
4. High brand presence and recall
5. Highly appreciated for its built quality and performance
6. Association with a brand like IPL for special edition cars.

Weaknesses

Here are the weaknesses of Volkswagen Vento :

1. Stiff competition in the sedan segment
2. Limited market share as a lot of other brands are present in the segment

Opportunities

Following are the Opportunities of Volkswagen Vento :

1. The expanding automobile sector

2. Leveraging the international brand presence to reach to masses

3. Increasing dealership and servicing network

Threats

The threats of Volkswagen Vento are as mentioned :

1. Increasing fuel and other costs

2. Intense competition in the sedan segment
3. Continuous emerging innovations in automobile industry

Volkswagen Vento Competition

Competitors

Below are the 3 main Volkswagen Vento competitors :

1. Hyundai Verna
2. Honda City

3. Maruti SX4


The brandguide table above concludes the Volkswagen Vento SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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