Volkswagen Vento SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Volkswagen

Sedan

Automobiles

Crafted with so much passion, It’s hard to let go

Spacious, comfortable and innovative features

Sedan car users specially for India

Young executives and businessmen

Positioned as a car possessing best in the class innovative features

Below are the Strengths in the SWOT Analysis of Volkswagen Vento:

1. Vento was specially designed and manufactured for the Indian market
2. Owned by one of the oldest car manufacturers, hence increased reach among masses
3. World class and innovative safety features
4. High brand presence and recall
5. Highly appreciated for its built quality and performance
6. Association with a brand like IPL for special edition cars.

Here are the weaknesses in the Volkswagen Vento SWOT Analysis:

1. Stiff competition in the sedan segment
2. Limited market share as a lot of other brands are present in the segment

Following are the Opportunities in Volkswagen Vento SWOT Analysis:

1. The expanding automobile sector

2. Leveraging the international brand presence to reach to masses

3. Increasing dealership and servicing network

The threats in the SWOT Analysis of Volkswagen Vento are as mentioned:

1. Increasing fuel and other costs

2. Intense competition in the sedan segment
3. Continuous emerging innovations in automobile industry

Below are the top 3 Volkswagen Vento competitors:

1. Hyundai Verna
2. Honda City

3. Maruti SX4