Volkswagen Vento SWOT Analysis, USP & Competitors

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SWOT Analysis of Volkswagen Vento with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Volkswagen Vento

Parent Company






Tagline/ Slogan

Crafted with so much passion, It’s hard to let go


Spacious, comfortable and innovative features



Sedan car users specially for India

Target Group

Young executives and businessmen


Positioned as a car possessing best in the class innovative features

SWOT Analysis


1. Vento was specially designed and manufactured for the Indian market
2. Owned by one of the oldest car manufacturers, hence increased reach among masses
3. World class and innovative safety features
4. High brand presence and recall
5. Highly appreciated for its built quality and performance
6. Association with a brand like IPL for special edition cars.


1. Stiff competition in the sedan segment
2. Limited market share as a lot of other brands are present in the segment


1. The expanding automobile sector

2. Leveraging the international brand presence to reach to masses

3. Increasing dealership and servicing network


1. Increasing fuel and other costs

2. Intense competition in the sedan segment
3. Continuous emerging innovations in automobile industry



1. Hyundai Verna
2. Honda City

3. Maruti SX4

The table above concludes the Volkswagen Vento SWOT analysis along with its marketing and brand parameters.


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