Porsche 911 SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 5831

SWOT analysis of Porsche 911 analyses the brand/company with its strengths, weaknesses, opportunities & threats. Porsche 911 is one of the leading brands in the automobiles sector. The table below also lists the top Porsche 911 competitors and elaborates Porsche 911 segmentation, targeting, positioning & USP.

Porsche 911

Parent Company

Porsche

Category

Sports car coupe & convertible

Sector

Automobiles

Tagline/ Slogan

Forever the sports car

USP

Powerful, sporty, luxurious

Porsche 911 STP

Segment

Luxurious High end car segment

Target Group

Businessmen and extremely prosperous young executives

Positioning

Positioned as an extremely luxurious car blended with power

Porsche 911 SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Porsche 911. Strengths are:

1. High brand presence and recall

2. Extremely good performer with a touch of sporty style
3. Available in a wide range of variants suiting customers’ preferences
4. Owned by a trusted and reputed car manufacturer
5. Winner of major race events globally
6. Porsche 911 is available in variants like "Carrera", "GT3", "Turbo"
7. Top speed of 190 mph and 0-60 in 4 seconds make it a powerful performer

Weaknesses

Here are the weaknesses in the Porsche 911 SWOT Analysis:

1.Extremely high price, High maintenance and running cost, hence limited demand
2.Not suited for rough terrains like those in some emerging economies

Opportunities

Following are the Opportunities in Porsche 911 SWOT Analysis:

1. Capitalize on exclusivity as a luxury brand

2. Implement more luxury and innovative features

3. Expand the market by increasing distribution and servicing network

Threats

The threats in the SWOT Analysis of Porsche 911 are as mentioned:

1. Government policies in some countries

2. Impending recession which may decrease purchasing power of elite class
3. Intense competition from automobile giants

Porsche 911 Competition

Competitors

Below are the top 2 Porsche 911 competitors:

1. Jaguar XK
2. Mercedes Benz SL Class


The brandguide table above concludes the Porsche 911 SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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