Porsche 911 SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 6196

SWOT analysis of Porsche 911 analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Porsche 911 SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Porsche 911 to benchmark its business & performance as compared to the competitors and industry. Porsche 911 is one of the leading brands in the automobiles sector. The table below also lists the top Porsche 911 competitors and elaborates Porsche 911 market segmentation, target group, positioning & Unique Selling Proposition (USP).

Porsche 911 SWOT, Competitors, Marketing STP & Brand analysis Table
Porsche 911 Brand Analysis
Parent Company



Sports car coupe & convertible



Tagline/ Slogan

Forever the sports car


Powerful, sporty, luxurious

Porsche 911 STP

Luxurious High end car segment

Target Group

Businessmen and extremely prosperous young executives


Positioned as an extremely luxurious car blended with power

Porsche 911 SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Porsche 911. Strengths are:

1. High brand presence and recall

2. Extremely good performer with a touch of sporty style
3. Available in a wide range of variants suiting customers’ preferences
4. Owned by a trusted and reputed car manufacturer
5. Winner of major race events globally
6. Porsche 911 is available in variants like "Carrera", "GT3", "Turbo"
7. Top speed of 190 mph and 0-60 in 4 seconds make it a powerful performer


Here are the weaknesses in the Porsche 911 SWOT Analysis:

1.Extremely high price, High maintenance and running cost, hence limited demand
2.Not suited for rough terrains like those in some emerging economies


Following are the Opportunities in Porsche 911 SWOT Analysis:

1. Capitalize on exclusivity as a luxury brand

2. Implement more luxury and innovative features

3. Expand the market by increasing distribution and servicing network


The threats in the SWOT Analysis of Porsche 911 are as mentioned:

1. Government policies in some countries

2. Impending recession which may decrease purchasing power of elite class
3. Intense competition from automobile giants

Porsche 911 Competition

Below are the top 2 Porsche 911 competitors:

1. Jaguar XK
2. Mercedes Benz SL Class

The brandguide table above concludes the Porsche 911 SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Porsche 911. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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