Porsche 911 SWOT Analysis, USP & Competitors

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SWOT Analysis of Porsche 911 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Porsche 911

Parent Company



Sports car coupe & convertible



Tagline/ Slogan

Forever the sports car


Powerful, sporty, luxurious



Luxurious High end car segment

Target Group

Businessmen and extremely prosperous young executives


Positioned as an extremely luxurious car blended with power

SWOT Analysis


1. High brand presence and recall

2. Extremely good performer with a touch of sporty style
3. Available in a wide range of variants suiting customers’ preferences
4. Owned by a trusted and reputed car manufacturer
5. Winner of major race events globally
6. Porsche 911 is available in variants like "Carrera", "GT3", "Turbo"
7. Top speed of 190 mph and 0-60 in 4 seconds make it a powerful performer


1.Extremely high price, High maintenance and running cost, hence limited demand
2.Not suited for rough terrains like those in some emerging economies


1. Capitalize on exclusivity as a luxury brand

2. Implement more luxury and innovative features

3. Expand the market by increasing distribution and servicing network


1. Government policies in some countries

2. Impending recession which may decrease purchasing power of elite class
3. Intense competition from automobile giants



1. Jaguar XK
2. Mercedes Benz SL Class

The table above concludes the Porsche 911 SWOT analysis along with its marketing and brand parameters.


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