Porsche 911 SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Porsche 911 analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Porsche 911 SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Porsche 911 to benchmark its business & performance as compared to the competitors and industry. As of 2020, Porsche 911 is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Porsche 911 competitors and includes Porsche 911 target market, segmentation, positioning & Unique Selling Proposition (USP).

Porsche 911 SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Porsche 911 Brand Analysis
Parent Company



Sports car coupe & convertible



Tagline/ Slogan

Forever the sports car


Powerful, sporty, luxurious

Porsche 911 STP
Porsche 911 Segmentation

Luxurious High end car segment

Porsche 911 Target Market

Businessmen and extremely prosperous young executives

Porsche 911 Positioning

Positioned as an extremely luxurious car blended with power

Porsche 911 SWOT Analysis
Porsche 911 Strengths

Below are the Strengths in the SWOT Analysis of Porsche 911:

1. High brand presence and recall

2. Extremely good performer with a touch of sporty style
3. Available in a wide range of variants suiting customers’ preferences
4. Owned by a trusted and reputed car manufacturer
5. Winner of major race events globally
6. Porsche 911 is available in variants like "Carrera", "GT3", "Turbo"
7. Top speed of 190 mph and 0-60 in 4 seconds make it a powerful performer

Porsche 911 Weaknesses

Here are the weaknesses in the Porsche 911 SWOT Analysis:

1.Extremely high price, High maintenance and running cost, hence limited demand
2.Not suited for rough terrains like those in some emerging economies

Porsche 911 Opportunities

Following are the Opportunities in Porsche 911 SWOT Analysis:

1. Capitalize on exclusivity as a luxury brand

2. Implement more luxury and innovative features

3. Expand the market by increasing distribution and servicing network

Porsche 911 Threats

The threats in the SWOT Analysis of Porsche 911 are as mentioned:

1. Government policies in some countries

2. Impending recession which may decrease purchasing power of elite class
3. Intense competition from automobile giants

Porsche 911 Competition

Below are the top 2 Porsche 911 competitors:

1. Jaguar XK
2. Mercedes Benz SL Class

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Porsche 911. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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