Porsche Boxster SWOT Analysis, USP & Competitors

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SWOT Analysis of Porsche Boxster with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Porsche Boxster

Parent Company



Convertible sports car



Tagline/ Slogan

Ride the wind


A blend of performance, comfort and style



Luxurious High end car segment

Target Group

Businessmen and extremely prosperous young executives


Positioned as a luxury car which is stylish and a performer

SWOT Analysis


1. Attractive for the elite car customers due to strong brand appeal

2. Performance delivering car blended with style
3. Rich looking and comfortable interiors

4. Nice grip on the road providing smooth drive
5. Excellent advertising and branding enhanced the existing premium image
6. From 0-60 in 5 seconds make Boxster a high performance luxury convertible
7. Has won several awards as car of the year, best design, drivers choice and many more


1.High price and premium car requires high maintenance, thus limits demand

2.Limited presence in emerging countries despite demand


1. Increase manufacturing units to penetrate in domestic markets

2. Implement innovative features to face competition

3. Expand the market by well spread distribution and servicing network across the globe


1. Government policies in some countries

2. Impending recession which may decrease purchasing power of elite class
3. Intense competition from automobile giants catering to the elite class



1. BMW X6

2. Mercedes Benz SLK class

The table above concludes the Porsche Boxster SWOT analysis along with its marketing and brand parameters.


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