Porsche Boxster SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 3305

SWOT analysis of Porsche Boxster analyses the brand/company with its strengths, weaknesses, opportunities & threats. Porsche Boxster is one of the leading brands in the automobiles sector. The table below also lists the top Porsche Boxster competitors and elaborates Porsche Boxster segmentation, targeting, positioning & USP.

Porsche Boxster SWOT, Competitors, Marketing STP & Brand analysis Table
Porsche Boxster Brand Analysis
Parent Company

Porsche

Category

Convertible sports car

Sector

Automobiles

Tagline/ Slogan

Ride the wind

USP

A blend of performance, comfort and style

Porsche Boxster STP
Segment

Luxurious High end car segment

Target Group

Businessmen and extremely prosperous young executives

Positioning

Positioned as a luxury car which is stylish and a performer

Porsche Boxster SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Porsche Boxster. Strengths are:

1. Attractive for the elite car customers due to strong brand appeal

2. Performance delivering car blended with style
3. Rich looking and comfortable interiors

4. Nice grip on the road providing smooth drive
5. Excellent advertising and branding enhanced the existing premium image
6. From 0-60 in 5 seconds make Boxster a high performance luxury convertible
7. Has won several awards as car of the year, best design, drivers choice and many more

Weaknesses

Here are the weaknesses in the Porsche Boxster SWOT Analysis:

1.High price and premium car requires high maintenance, thus limits demand

2.Limited presence in emerging countries despite demand

Opportunities

Following are the Opportunities in Porsche Boxster SWOT Analysis:

1. Increase manufacturing units to penetrate in domestic markets

2. Implement innovative features to face competition

3. Expand the market by well spread distribution and servicing network across the globe

Threats

The threats in the SWOT Analysis of Porsche Boxster are as mentioned:

1. Government policies in some countries

2. Impending recession which may decrease purchasing power of elite class
3. Intense competition from automobile giants catering to the elite class

Porsche Boxster Competition
Competitors

Below are the top 2 Porsche Boxster competitors:

1. BMW X6

2. Mercedes Benz SLK class

The brandguide table above concludes the Porsche Boxster SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Porsche Boxster. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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