Porsche Boxster SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Porsche Boxster analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Porsche Boxster SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Porsche Boxster to benchmark its business & performance as compared to the competitors and industry. Porsche Boxster is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Porsche Boxster competitors and includes Porsche Boxster target market, segmentation, positioning & Unique Selling Proposition (USP).

Porsche Boxster SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Porsche Boxster Brand Analysis
Parent Company

Porsche

Category

Convertible sports car

Sector

Automobiles

Tagline/ Slogan

Ride the wind

USP

A blend of performance, comfort and style

Porsche Boxster STP
Porsche Boxster Segmentation

Luxurious High end car segment

Porsche Boxster Target Market

Businessmen and extremely prosperous young executives

Porsche Boxster Positioning

Positioned as a luxury car which is stylish and a performer

Porsche Boxster SWOT Analysis
Porsche Boxster Strengths

Below are the Strengths in the SWOT Analysis of Porsche Boxster:

1. Attractive for the elite car customers due to strong brand appeal

2. Performance delivering car blended with style
3. Rich looking and comfortable interiors

4. Nice grip on the road providing smooth drive
5. Excellent advertising and branding enhanced the existing premium image
6. From 0-60 in 5 seconds make Boxster a high performance luxury convertible
7. Has won several awards as car of the year, best design, drivers choice and many more

Porsche Boxster Weaknesses

Here are the weaknesses in the Porsche Boxster SWOT Analysis:

1.High price and premium car requires high maintenance, thus limits demand

2.Limited presence in emerging countries despite demand

Porsche Boxster Opportunities

Following are the Opportunities in Porsche Boxster SWOT Analysis:

1. Increase manufacturing units to penetrate in domestic markets

2. Implement innovative features to face competition

3. Expand the market by well spread distribution and servicing network across the globe

Porsche Boxster Threats

The threats in the SWOT Analysis of Porsche Boxster are as mentioned:

1. Government policies in some countries

2. Impending recession which may decrease purchasing power of elite class
3. Intense competition from automobile giants catering to the elite class

Porsche Boxster Competition
Competitors

Below are the top 2 Porsche Boxster competitors:

1. BMW X6

2. Mercedes Benz SLK class


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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