Porsche Cayman SWOT Analysis, USP & Competitors

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SWOT Analysis of Porsche Cayman with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Porsche Cayman

Parent Company



Sports car coupe



Tagline/ Slogan

True to yourself


Compact and stylish sports car



Luxurious High end Sedan car segment

Target Group

Businessmen and extremely prosperous young executives


Positioned as a compact sports car

SWOT Analysis


1.Mechanically well-built and a performer

2. A value for money sports car not as costly as Porsche 911
3. Rich looking and comfortable interiors

4. Nice grip on the road providing smooth drive
5. Has won global awards for performance, style, best sports car etc
6. Has a top speed on 171mph along with 0-60 in 5 seconds
7. Has won several racing championships globally


1. Hasn’t been able to penetrate growing markets here there is huge potential
2. Market is full of luxury car brands making it extremely competitive


1. Increase manufacturing units to penetrate in domestic markets

2. Implement innovative features to face competition

3. Expand the market by well spread distribution and servicing network across the globe


1. Government policies in some countries

2. Impending recession which may decrease purchasing power of elite class
3. Intense competition from automobile giants catering to the elite class



1. BMW Z4

2. Jaguar XF

The table above concludes the Porsche Cayman SWOT analysis along with its marketing and brand parameters.


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