Porsche Cayenne SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Porsche Cayenne analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Porsche Cayenne SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Porsche Cayenne to benchmark its business & performance as compared to the competitors and industry. As of 2020, Porsche Cayenne is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Porsche Cayenne competitors and includes Porsche Cayenne target market, segmentation, positioning & Unique Selling Proposition (USP).

Porsche Cayenne SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Porsche Cayenne Brand Analysis
Parent Company






Tagline/ Slogan

More Porsche than ever; Chosen by industry; Utility redefined


A comfortable and spacious blended with Porsche elegance

Porsche Cayenne STP
Porsche Cayenne Segmentation

Luxurious High end car segment

Porsche Cayenne Target Market

Businessmen and extremely prosperous families

Porsche Cayenne Positioning

Positioned a stylish and spacious SUV

Porsche Cayenne SWOT Analysis
Porsche Cayenne Strengths

Below are the Strengths in the SWOT Analysis of Porsche Cayenne:

1. Spacious backseats and headroom as well as trunk

2. Cruze control which provides smoother driving experience
3. Rich looking and comfortable interiors

4. High driving position which provides good visibility to the driver
5. Powerful engine with 500 hp @ 6,000 rpm with tops speed on 170mph
6. Classy advertising and brand visibility

Porsche Cayenne Weaknesses

Here are the weaknesses in the Porsche Cayenne SWOT Analysis:

1.Has been able to completely capture huge potential in emerging markets like India, China etc
2. Strong competition in premium SUV markets means limited market share

Porsche Cayenne Opportunities

Following are the Opportunities in Porsche Cayenne SWOT Analysis:

1. Increase manufacturing units to penetrate in domestic markets

2. Implement innovative features to face competition

3. Expand the market by well spread distribution and servicing network across the globe

Porsche Cayenne Threats

The threats in the SWOT Analysis of Porsche Cayenne are as mentioned:

1. Government policies in some countries

2. Impending recession which may decrease purchasing power of elite class
3. Intense competition from automobile giants catering to the elite class

Porsche Cayenne Competition

Below are the top 3 Porsche Cayenne competitors:

1. Mercedes Benz GL class

2. Toyota Land Cruiser Prado

3. Land Rover discovery 4

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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