Skoda Fabia SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 1973

SWOT Analysis of Skoda Fabia with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Skoda Fabia

Parent Company

Skoda Auto


Sedan, hatchback, SUV



Tagline/ Slogan

Because you’re special; Made of meaner stuff; Now that’s Fab


Comfortable, elegant, stylish

Skoda Fabia STP



Target Group

Nuclear families and young professionals


Positioned as a super hatchback which provides ultimate comfort blended with style

Skoda Fabia SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Skoda Fabia :

1.Available in a wide range of variants, both petrol and diesel

2. Spacious interiors and passenger space
3. Includes technological innovations like telescopic power steering, EBS, MSR, EBS and much more
4. Elegant design blended with style
5. Good advertising and branding enhances visibility
6. Fitted with a central locking system that automatically locks itself if the keys are not in the ignition


1.Skoda has not been able to capture international markets as much as some of the other major automobile players
2. Small segment hatchback cars has intense competition to have majority market share


1.Collaborations with automobile entities to penetrate deeper in the market through distribution and servicing network

2. Augmenting automobile market

3.Attracting more middle income class customers


1.Rapid technological innovations implemented in upcoming cars

2. Intense competition from national car manufacturers
3.Saturating market of hatchbacks

Skoda Fabia Competition


Below are the 3 main Skoda Fabia competitors :

1.Maruti Swift
2.Fiat Palio

3. Nissan Micra

The brandguide table above concludes the Skoda Fabia SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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