Skoda Laura SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 1727

SWOT analysis of Skoda Laura analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Skoda Laura SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Skoda Laura to benchmark its business & performance as compared to the competitors and industry. Skoda Laura is one of the leading brands in the automobiles sector. The table below also lists the top Skoda Laura competitors and elaborates Skoda Laura market segmentation, target group, positioning & Unique Selling Proposition (USP).

Skoda Laura SWOT, Competitors, Marketing STP & Brand analysis Table
Skoda Laura Brand Analysis
Parent Company

Skoda Auto

Category

Sedan, hatchback, SUV

Sector

Automobiles

Tagline/ Slogan

Beauty Beckons

USP

Comfortable, elegant, stylish

Skoda Laura STP
Segment

Sedan

Target Group

Young Professionals and business executives

Positioning

Positioned as a sedan possessing one of the best engine in its class

Skoda Laura SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Skoda Laura. Strengths are:

1. Smooth and refined engine

2. Excellent handling due to precise steering and front wheel drive
3. Spacious legroom; both front and rear seats
4. Elegant design blended with style
5. Good branding and advertising through various media channels

Weaknesses

Here are the weaknesses in the Skoda Laura SWOT Analysis:

1.Skoda has not been penetrate into emerging economies as some of the other competitors
2. Despite being an excellent product, hasn’t been able to capture market as per its potential

Opportunities

Following are the Opportunities in Skoda Laura SWOT Analysis:

1.Collaborations with automobile entities to penetrate deeper in the market through distribution and servicing network

2. Augmenting automobile market

3.Attracting more middle income class customers

Threats

The threats in the SWOT Analysis of Skoda Laura are as mentioned:

1.Rapid technological innovations implemented in upcoming cars

2. Intense competition from national car manufacturers
3.New hybrid fuel future and concept cars

Skoda Laura Competition
Competitors

Below are the top 3 Skoda Laura competitors:

1.Honda City
2.Volkswagen Jetta

3. Hyundai Verna

The brandguide table above concludes the Skoda Laura SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Skoda Laura. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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