Skoda Octavia SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Skoda Auto

Sedan, hatchback, SUV

Automobiles

Engineered with passion. Built with love

Spacious, Comfortable, smooth driving experience

Sedan

Young business executives

Positioned as a spacious and comfortable car blended with style

Below are the Strengths in the SWOT Analysis of Skoda Octavia:

1.Smooth and refined engine supported with good suspension

2. Spacious interiors and passenger legroom and headroom
3. Owned by a brand appealing to the target segment
4. A brand name with a high recall among target segment
5. Assembly plants are present in countries like Czech Republic, Russia, India, China etc.
6. It has been awarded and recognized as one of the finest cars in its segment

Here are the weaknesses in the Skoda Octavia SWOT Analysis:

1. Skoda has not been penetrating into emerging economies as some of the other competitors
2. Slightly expensive product but hasn’t been able to capture the premium market as per its potential

Following are the Opportunities in Skoda Octavia SWOT Analysis:

1.Collaborations with automobile entities to penetrate deeper in the market through distribution and servicing network

2. Augmenting automobile market

3.Attracting more middle income class customers through intensive distribution channels

The threats in the SWOT Analysis of Skoda Octavia are as mentioned:

1.Rapid technological innovations implemented in upcoming cars

2. Intense competition from national car manufacturers
3.Emerging Future and concepts cars

Below are the top 3 Skoda Octavia competitors:

1.Honda City
2.Hyundai Verna

3. Toyota Corolla