Skoda Yeti SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 2736

SWOT analysis of Skoda Yeti analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Skoda Yeti SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Skoda Yeti to benchmark its business & performance as compared to the competitors and industry. Skoda Yeti is one of the leading brands in the automobiles sector. The table below also lists the top Skoda Yeti competitors and elaborates Skoda Yeti market segmentation, target group, positioning & Unique Selling Proposition (USP).

Skoda Yeti SWOT, Competitors, Marketing STP & Brand analysis Table
Skoda Yeti Brand Analysis
Parent Company

Skoda Auto


Sedan, hatchback, SUV



Tagline/ Slogan

The right of way


Tough, Off-roader characteristics and features, comfortable

Skoda Yeti STP


Target Group

Families and off roader drivers


Positioned as a tough car built for rough terrains but at the same time comfortable for a drive

Skoda Yeti SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Skoda Yeti. Strengths are:

1. Great driver visibility due to high driving position

2. Well suited for off roads due to great handling capabilities
3. Handy and convenient features to use
4. Easy to drive in traffic and in city due to increased driver visibility
5. Also known as Skoda Sandi in some markets
6. Škoda Yeti has been awarded a 5-star safety rating by the Euro NCAP


Here are the weaknesses in the Skoda Yeti SWOT Analysis:

1. Skoda has not been penetrating into emerging economies as some of the other competitors
2. Slightly expensive product but hasn’t been able to capture the premium market as per its potential


Following are the Opportunities in Skoda Yeti SWOT Analysis:

1.Collaborations with automobile entities to penetrate deeper in the market through distribution and servicing network

2. Augmenting automobile market

3.Attracting more middle income class customers


The threats in the SWOT Analysis of Skoda Yeti are as mentioned:

1.Rapid technological innovations implemented in upcoming cars

2. Intense competition from national car manufacturers
3.Intense competition in theSUV market

Skoda Yeti Competition

Below are the top 3 Skoda Yeti competitors:

1.Hyundai Tucson
2.Maruti Grand Vitara

3. TATA Aria

The brandguide table above concludes the Skoda Yeti SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Skoda Yeti. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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