Skoda Yeti SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Skoda Yeti analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Skoda Yeti SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Skoda Yeti to benchmark its business & performance as compared to the competitors and industry. Skoda Yeti is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Skoda Yeti competitors and includes Skoda Yeti target market, segmentation, positioning & Unique Selling Proposition (USP).

Skoda Yeti SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Skoda Yeti Brand Analysis
Parent Company

Skoda Auto


Sedan, hatchback, SUV



Tagline/ Slogan

The right of way


Tough, Off-roader characteristics and features, comfortable

Skoda Yeti STP
Skoda Yeti Segmentation


Skoda Yeti Target Market

Families and off roader drivers

Skoda Yeti Positioning

Positioned as a tough car built for rough terrains but at the same time comfortable for a drive

Skoda Yeti SWOT Analysis
Skoda Yeti Strengths

Below are the Strengths in the SWOT Analysis of Skoda Yeti:

1. Great driver visibility due to high driving position

2. Well suited for off roads due to great handling capabilities
3. Handy and convenient features to use
4. Easy to drive in traffic and in city due to increased driver visibility
5. Also known as Skoda Sandi in some markets
6. Škoda Yeti has been awarded a 5-star safety rating by the Euro NCAP

Skoda Yeti Weaknesses

Here are the weaknesses in the Skoda Yeti SWOT Analysis:

1. Skoda has not been penetrating into emerging economies as some of the other competitors
2. Slightly expensive product but hasn’t been able to capture the premium market as per its potential

Skoda Yeti Opportunities

Following are the Opportunities in Skoda Yeti SWOT Analysis:

1.Collaborations with automobile entities to penetrate deeper in the market through distribution and servicing network

2. Augmenting automobile market

3.Attracting more middle income class customers

Skoda Yeti Threats

The threats in the SWOT Analysis of Skoda Yeti are as mentioned:

1.Rapid technological innovations implemented in upcoming cars

2. Intense competition from national car manufacturers
3.Intense competition in theSUV market

Skoda Yeti Competition

Below are the top 3 Skoda Yeti competitors:

1.Hyundai Tucson
2.Maruti Grand Vitara

3. TATA Aria

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Skoda Yeti. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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