Skoda Yeti SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 2650

SWOT analysis of Skoda Yeti analyses the brand/company with its strengths, weaknesses, opportunities & threats. Skoda Yeti is one of the leading brands in the automobiles sector. The table below also lists the top Skoda Yeti competitors and elaborates Skoda Yeti segmentation, targeting, positioning & USP.

Skoda Yeti

Parent Company

Skoda Auto


Sedan, hatchback, SUV



Tagline/ Slogan

The right of way


Tough, Off-roader characteristics and features, comfortable

Skoda Yeti STP



Target Group

Families and off roader drivers


Positioned as a tough car built for rough terrains but at the same time comfortable for a drive

Skoda Yeti SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Skoda Yeti. Strengths are:

1. Great driver visibility due to high driving position

2. Well suited for off roads due to great handling capabilities
3. Handy and convenient features to use
4. Easy to drive in traffic and in city due to increased driver visibility
5. Also known as Skoda Sandi in some markets
6. Škoda Yeti has been awarded a 5-star safety rating by the Euro NCAP


Here are the weaknesses in the Skoda Yeti SWOT Analysis:

1. Skoda has not been penetrating into emerging economies as some of the other competitors
2. Slightly expensive product but hasn’t been able to capture the premium market as per its potential


Following are the Opportunities in Skoda Yeti SWOT Analysis:

1.Collaborations with automobile entities to penetrate deeper in the market through distribution and servicing network

2. Augmenting automobile market

3.Attracting more middle income class customers


The threats in the SWOT Analysis of Skoda Yeti are as mentioned:

1.Rapid technological innovations implemented in upcoming cars

2. Intense competition from national car manufacturers
3.Intense competition in theSUV market

Skoda Yeti Competition


Below are the top 3 Skoda Yeti competitors:

1.Hyundai Tucson
2.Maruti Grand Vitara

3. TATA Aria

The brandguide table above concludes the Skoda Yeti SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Skoda Yeti. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: