Skoda Superb SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Skoda Auto

Sedan

Automobiles

Simply Superb; Elegance is never empty

Good control, Impressive driver comfort, good handling

Sedan segment

Young executives and businessmen

Positioned as long distance cruiser providing comfortable drive

Below are the Strengths in the SWOT Analysis of Skoda Superb:

1.Great handling due to good quality suspension and anti-skid technology

2. Spacious interiors and passenger space
3. Owned by a highly trusted and reputed brand
4. Provides great space and legroom in both front and rear seats
5. Currently the largest and most luxurious model in Škoda's model range
6. Advertising and marketing of the premium car has been excellent

Here are the weaknesses in the Skoda Superb SWOT Analysis:

1.Premium car segment is extremely tough with a lot of premium cars in the international market
2. It is yet to capture a high market share in emerging economies

Following are the Opportunities in Skoda Superb SWOT Analysis:

1.Collaborations with automobile entities to penetrate deeper in the market through distribution and servicing network

2. Augmenting automobile market

3.Constant improvements in technologies

The threats in the SWOT Analysis of Skoda Superb are as mentioned:

1.Rapid technological innovations implemented in upcoming competitive cars

2. Intense competition from national car manufacturers
3.New hybrid fuelled cars

Below are the top 3 Skoda Superb competitors:

1.Honda Accord
2.Maruti Kizashi

3.Hyundai Sonata