Skoda Superb SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 3508

SWOT analysis of Skoda Superb analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Skoda Superb SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Skoda Superb to benchmark its business & performance as compared to the competitors and industry. Skoda Superb is one of the leading brands in the automobiles sector. The table below also lists the top Skoda Superb competitors and elaborates Skoda Superb market segmentation, target group, positioning & Unique Selling Proposition (USP).

Skoda Superb SWOT, Competitors, Marketing STP & Brand analysis Table
Skoda Superb Brand Analysis
Parent Company

Skoda Auto





Tagline/ Slogan

Simply Superb; Elegance is never empty


Good control, Impressive driver comfort, good handling

Skoda Superb STP

Sedan segment

Target Group

Young executives and businessmen


Positioned as long distance cruiser providing comfortable drive

Skoda Superb SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Skoda Superb. Strengths are:

1.Great handling due to good quality suspension and anti-skid technology

2. Spacious interiors and passenger space
3. Owned by a highly trusted and reputed brand
4. Provides great space and legroom in both front and rear seats
5. Currently the largest and most luxurious model in Škoda's model range
6. Advertising and marketing of the premium car has been excellent


Here are the weaknesses in the Skoda Superb SWOT Analysis:

1.Premium car segment is extremely tough with a lot of premium cars in the international market
2. It is yet to capture a high market share in emerging economies


Following are the Opportunities in Skoda Superb SWOT Analysis:

1.Collaborations with automobile entities to penetrate deeper in the market through distribution and servicing network

2. Augmenting automobile market

3.Constant improvements in technologies


The threats in the SWOT Analysis of Skoda Superb are as mentioned:

1.Rapid technological innovations implemented in upcoming competitive cars

2. Intense competition from national car manufacturers
3.New hybrid fuelled cars

Skoda Superb Competition

Below are the top 3 Skoda Superb competitors:

1.Honda Accord
2.Maruti Kizashi

3.Hyundai Sonata

The brandguide table above concludes the Skoda Superb SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Skoda Superb. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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