Skoda Superb SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Skoda Superb analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Skoda Superb SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Skoda Superb to benchmark its business & performance as compared to the competitors and industry. Skoda Superb is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Skoda Superb competitors and includes Skoda Superb target market, segmentation, positioning & Unique Selling Proposition (USP).

Skoda Superb SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Skoda Superb Brand Analysis
Parent Company

Skoda Auto





Tagline/ Slogan

Simply Superb; Elegance is never empty


Good control, Impressive driver comfort, good handling

Skoda Superb STP
Skoda Superb Segmentation

Sedan segment

Skoda Superb Target Market

Young executives and businessmen

Skoda Superb Positioning

Positioned as long distance cruiser providing comfortable drive

Skoda Superb SWOT Analysis
Skoda Superb Strengths

Below are the Strengths in the SWOT Analysis of Skoda Superb:

1.Great handling due to good quality suspension and anti-skid technology

2. Spacious interiors and passenger space
3. Owned by a highly trusted and reputed brand
4. Provides great space and legroom in both front and rear seats
5. Currently the largest and most luxurious model in Škoda's model range
6. Advertising and marketing of the premium car has been excellent

Skoda Superb Weaknesses

Here are the weaknesses in the Skoda Superb SWOT Analysis:

1.Premium car segment is extremely tough with a lot of premium cars in the international market
2. It is yet to capture a high market share in emerging economies

Skoda Superb Opportunities

Following are the Opportunities in Skoda Superb SWOT Analysis:

1.Collaborations with automobile entities to penetrate deeper in the market through distribution and servicing network

2. Augmenting automobile market

3.Constant improvements in technologies

Skoda Superb Threats

The threats in the SWOT Analysis of Skoda Superb are as mentioned:

1.Rapid technological innovations implemented in upcoming competitive cars

2. Intense competition from national car manufacturers
3.New hybrid fuelled cars

Skoda Superb Competition

Below are the top 3 Skoda Superb competitors:

1.Honda Accord
2.Maruti Kizashi

3.Hyundai Sonata

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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