Skoda Superb SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 3189

SWOT Analysis of Skoda Superb with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Skoda Superb

Parent Company

Skoda Auto





Tagline/ Slogan

Simply Superb; Elegance is never empty


Good control, Impressive driver comfort, good handling

Skoda Superb STP


Sedan segment

Target Group

Young executives and businessmen


Positioned as long distance cruiser providing comfortable drive

Skoda Superb SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Skoda Superb. Strengths are:

1.Great handling due to good quality suspension and anti-skid technology

2. Spacious interiors and passenger space
3. Owned by a highly trusted and reputed brand
4. Provides great space and legroom in both front and rear seats
5. Currently the largest and most luxurious model in Škoda's model range
6. Advertising and marketing of the premium car has been excellent


Here are the weaknesses of Skoda Superb :

1.Premium car segment is extremely tough with a lot of premium cars in the international market
2. It is yet to capture a high market share in emerging economies


Following are the Opportunities of Skoda Superb :

1.Collaborations with automobile entities to penetrate deeper in the market through distribution and servicing network

2. Augmenting automobile market

3.Constant improvements in technologies


The threats of Skoda Superb are as mentioned :

1.Rapid technological innovations implemented in upcoming competitive cars

2. Intense competition from national car manufacturers
3.New hybrid fuelled cars

Skoda Superb Competition


Below are the 3 main Skoda Superb competitors :

1.Honda Accord
2.Maruti Kizashi

3.Hyundai Sonata

The brandguide table above concludes the Skoda Superb SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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