Renault Koleos SWOT Analysis, USP & Competitors

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SWOT Analysis of Renault Koleos with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Renault Koleos

Parent Company

Renault SA





Tagline/ Slogan

Drive the change


Space, comfort, Adaptability



SUV segment

Target Group

Families and Businessmen


Positioned as a spacious, easy to drive crossover SUV

SWOT Analysis


1. Spacious storage space and passenger legroom

2. High sitting position providing a commanding position to driver
3. A good option for highways due to good engine performance at higher speeds
4. A crossover which may differentiate itself from conventional SUVs
5. Sold across 5 continents
6. Excellent advertising and branding


1. Withdrawn from UK market due to limited sales
2. Limited global penetration as compared to a few other SUV brands


1. Expanding crossover segment in SUV industry

2. Acquiring collaborations with automobile business entities

3. Increase the number of seats to compete with competition


1. Intense competition in the market

2. Competition offering innovative features at lower price
3. New entrants in crossover segment



1. Honda CRV
2. Hyundai Santa Fe

3. Nissan X-trail

4. BMW X1

The table above concludes the Renault Koleos SWOT analysis along with its marketing and brand parameters.


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