Renault Latitude SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1240

SWOT Analysis of Renault Latitude with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Renault Latitude

Parent Company

Renault SA





Tagline/ Slogan

The first class travelling experience


Sporty and racy looks, luxurious functionalities



Sedan Segment

Target Group

Young executives


Positioned as a spacious car providing smooth and powerful performance, best option for long highway drives

SWOT Analysis


1. Smooth and adjustable steering and handling capabilities

2. Sound proof interiors which exclude environmental noise
3. Racy looks due to dynamic styling
4. Equipped with safety and luxury features
5. Sales are good in Asia, Eastern Europe and Australia
6. Official sponsor of global events


1. Despite good advertising, comparatively lesser awareness about the brand globally
2. Lower presence in emerging economies, thereby losing on potential markets


1. Expanding sedan segment in Sedan industry

2. Acquiring collaborations with automobile business entities

3. Augment distribution and servicing network


1. Intense competition in the market

2. Competition offering innovative features at lower price
3. New entrants in the same segment



1. Honda Accord
2. Nisan Maxima

3. Hyundai Grandeur

The table above concludes the Renault Latitude SWOT analysis along with its marketing and brand parameters.


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