Renault Logan SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 2004

SWOT Analysis of Renault Logan with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Renault Logan

Parent Company

Renault SA





Tagline/ Slogan

Logan loves India


Spacious, Good fuel efficiency



Sedan Segment

Target Group

Young executives and small families


Positioned as a spacious car delivering good mileage targeting Indian customer mindset

SWOT Analysis


1. Good fuel efficiency

2. Spacious and comfortable when compared to the competitors
3. Great efforts invested by parent company leading to increased brand awareness
4. Able to attract the higher middle income class
5. Sold globally as Mahindra Verito, Renault Tondar 90, Lada Largus
6. Assembly plants in India, Columbia, Brazil, Russia, South Africa


1. Poor strategies in India led to limited sales

2. Limited brand awareness in international market compared to some popular brands


1. Expanding sedan segment in Sedan industry

2. Acquiring collaborations with automobile business entities

3. Augment distribution and servicing network


1. Intense competition in the market

2. Competition offering innovative features at lower price
3. New entrants in the same segment



1. Maruti Swift Desire
2. Honda City

3. Tata Indigo

The table above concludes the Renault Logan SWOT analysis along with its marketing and brand parameters.


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