Renault Megane SWOT Analysis, Competitors, STP & USP
Published by MBA Skool Team, Last Updated: April 27, 2020
SWOT analysis of Renault Megane analyses the brand by its strengths, weaknesses, opportunities & threats. In Renault Megane SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Renault Megane to benchmark its business & performance as compared to the competitors. Renault Megane is one of the leading brands in the automobiles sector.
The table below lists the Renault Megane SWOT (Strengths, Weaknesses, Opportunities, Threats), top Renault Megane competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Positioned as a value for money car which can provide a joyful driving experience
SWOT Analysis of Renault Megane
Renault Megane Strengths
Below are the Strengths in the SWOT Analysis of Renault Megane:
1. A good value for money car
2. Available in multi variants providing more options to the customers 3. Good fuel efficiency and performance 4. Good sales globally specially France and UK 5. Megane RenaultSport is sports version with 0-60 in 6 seconds and top speed of 240kmph 6. Hybrid electric versions available for cleaner drives
Renault Megane Weaknesses
Here are the weaknesses in the Renault Megane SWOT Analysis:
1. Limited market penetration in Americas and other growing markets
2. Market share is stagnant due to presence of other small car brands
Renault Megane Opportunities
Following are the Opportunities in Renault Megane SWOT Analysis:
1. Expanding hatchback segment to accommodation competition
2. Acquiring collaborations with automobile business entities
3. Augment distribution and servicing network
Renault Megane Threats
The threats in the SWOT Analysis of Renault Megane are as mentioned:
1. Intense competition in the market
2. Competition offering innovative features at lower price 3. New entrants in the same segment with better features and lower price
Renault Megane Competition
Below are the top 2 Renault Megane competitors:
1. Volkswagen Golf 2. Ford Focus
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Renault Megane. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute