Renault Megane SWOT Analysis, Competitors, STP & USP

Renault SA

Hatchback

Automobiles

Your five senses prefer a Renault Megane

Dynamic design, fuel efficiency, value for money

Hatchback Segment

Young executives and small families

Positioned as a value for money car which can provide a joyful driving experience

Below are the Strengths in the SWOT Analysis of Renault Megane:

1. A good value for money car

2. Available in multi variants providing more options to the customers
3. Good fuel efficiency and performance
4. Good sales globally specially France and UK
5. Megane RenaultSport  is sports version with 0-60 in 6 seconds and top speed of 240kmph
6. Hybrid electric versions available for cleaner drives

Here are the weaknesses in the Renault Megane SWOT Analysis:

1. Limited market penetration in Americas and other growing markets

2. Market share is stagnant due to presence of other small car brands

Following are the Opportunities in Renault Megane SWOT Analysis:

1. Expanding hatchback segment to accommodation competition

2. Acquiring collaborations with automobile business entities

3. Augment distribution and servicing network

The threats in the SWOT Analysis of Renault Megane are as mentioned:

1. Intense competition in the market

2. Competition offering innovative features at lower price
3. New entrants in the same segment with better features and lower price

Below are the top 2 Renault Megane competitors:

1. Volkswagen Golf
2. Ford Focus