Renault Megane SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 2250

SWOT Analysis of Renault Megane with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Renault Megane

Parent Company

Renault SA





Tagline/ Slogan

Your five senses prefer a Renault Megane


Dynamic design, fuel efficiency, value for money



Hatchback Segment

Target Group

Young executives and small families


Positioned as a value for money car which can provide a joyful driving experience

SWOT Analysis


1. A good value for money car

2. Available in multi variants providing more options to the customers
3. Good fuel efficiency and performance
4. Good sales globally specially France and UK
5. Megane RenaultSport  is sports version with 0-60 in 6 seconds and top speed of 240kmph
6. Hybrid electric versions available for cleaner drives


1. Limited market penetration in Americas and other growing markets

2. Market share is stagnant due to presence of other small car brands


1. Expanding hatchback segment to accommodation competition

2. Acquiring collaborations with automobile business entities

3. Augment distribution and servicing network


1. Intense competition in the market

2. Competition offering innovative features at lower price
3. New entrants in the same segment with better features and lower price



1. Volkswagen Golf
2. Ford Focus

The table above concludes the Renault Megane SWOT analysis along with its marketing and brand parameters.


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