Renault Megane SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Renault Megane analyses the brand by its strengths, weaknesses, opportunities & threats. In Renault Megane SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Renault Megane to benchmark its business & performance as compared to the competitors. Renault Megane is one of the leading brands in the automobiles sector.

The table below lists the Renault Megane SWOT (Strengths, Weaknesses, Opportunities, Threats), top Renault Megane competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Renault Megane SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Renault Megane Brand Analysis
Parent Company

Renault SA





Tagline/ Slogan

Your five senses prefer a Renault Megane


Dynamic design, fuel efficiency, value for money

Renault Megane STP
Renault Megane Segmentation

Hatchback Segment

Renault Megane Target Market

Young executives and small families

Renault Megane Positioning

Positioned as a value for money car which can provide a joyful driving experience

SWOT Analysis of Renault Megane
Renault Megane Strengths

Below are the Strengths in the SWOT Analysis of Renault Megane:

1. A good value for money car

2. Available in multi variants providing more options to the customers
3. Good fuel efficiency and performance
4. Good sales globally specially France and UK
5. Megane RenaultSport  is sports version with 0-60 in 6 seconds and top speed of 240kmph
6. Hybrid electric versions available for cleaner drives

Renault Megane Weaknesses

Here are the weaknesses in the Renault Megane SWOT Analysis:

1. Limited market penetration in Americas and other growing markets

2. Market share is stagnant due to presence of other small car brands

Renault Megane Opportunities

Following are the Opportunities in Renault Megane SWOT Analysis:

1. Expanding hatchback segment to accommodation competition

2. Acquiring collaborations with automobile business entities

3. Augment distribution and servicing network

Renault Megane Threats

The threats in the SWOT Analysis of Renault Megane are as mentioned:

1. Intense competition in the market

2. Competition offering innovative features at lower price
3. New entrants in the same segment with better features and lower price

Renault Megane Competition

Below are the top 2 Renault Megane competitors:

1. Volkswagen Golf
2. Ford Focus

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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