Renault Scenic SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 1298

SWOT Analysis of Renault Scenic with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Renault Scenic

Parent Company

Renault SA





Tagline/ Slogan

More space than you expect; The new Renault scenic, The outdoor type; Change your scenery


Multi-Purpose Vehicle, Spacious and chic



SUV segment (MPV to be specific)

Target Group

Young executives and businessmen


Positioned as a spacious MPV designed with elegance and also provides good engine performance

SWOT Analysis


1. Advanced technology features like regenerative braking, safety camera alerts, weather forecast etc.

2. Spacious and comfortable as it provides adequate headroom and legroom
3. Elegant styling and design
4. Awarded and recognized as Car of the year award
5. Good brand visibility through advertisements and TVCs


1. Recall of a set of cars affected brand image slightly

2. Limited brand awareness in international and growing markets


1. New and expanding segments of crossovers and MPVs

2. Acquiring collaborations with automobile business entities

3. Augment distribution and servicing network


1. Intense competition in the market

2. Competition offering innovative features at lower price
3. New entrants in the same segment



1. Peugeot 3008
2. SEAT Altea

3. Cirtoen C4 Picasso

The table above concludes the Renault Scenic SWOT analysis along with its marketing and brand parameters.


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