Renault Wind SWOT Analysis, USP & Competitors

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SWOT Analysis of Renault Wind with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Renault Wind

Parent Company

Renault SA


Sedan, SUV, Hatchback



Tagline/ Slogan

Changing life, changing the automobile


Stylish, Dynamic, low prices



Cabriolet/convertible Segment

Target Group

Young executives


Positioned as a smallest convertible in market with appealing styling and design parameters

SWOT Analysis


1. Available as roadster and stylish convertibles

2. Appealing style and design
3. Small size convertible making it useful for in city drives
4. Excellent advertising and brand visibility
5. Good penetration in the European automobile market


1. Due to declining profits, sales in UK were stopped
2. Unable to capture markets other than Europe as compared to other international roadsters


1. Able to attract customers desiring unconventional cars

2. Acquiring collaborations with automobile business entities

3. Augment distribution and servicing network


1. Intense competition in the market

2. Competition offering innovative features at lower price
3. New entrants in the same segment



1. Peugeot 207 CC

2. Mazda MX-5

The table above concludes the Renault Wind SWOT analysis along with its marketing and brand parameters.


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