Toyota Camry SWOT Analysis, Competitors & USP

Toyota Motor Company

Sedan

Automobiles

Beyond excellence

Dynamic design, fuel efficiency, value for money

Sedan  Segment

Young executives, Businessmen and families

Positioned as a luxury sedan for executives and modern families

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Toyota Camry. Strengths are:

1. Good fuel efficiency due to reduced weight

2. Power steering and wide tires which provides good handling
3. Innovative features and applications like weather forecast, keyless access, push button ignition etc.

4. Safety features like airbags and many more
5. Camry is one of the most popular brands in USA, Australia and Asian markets
6. Excellent print ad and TVC campaigns enhanced brand image

Here are the weaknesses in the Toyota Camry SWOT Analysis:

1. Unable to attract middle income segment in automobiles

2. Limited sales in Europe and Japan

Following are the Opportunities in Toyota Camry SWOT Analysis:

1. Expanding sedan segment to accommodation competition

2. Acquiring collaborations with automobile business entities

3. Augment distribution and servicing network

The threats in the SWOT Analysis of Toyota Camry are as mentioned:

1. Intense competition in the market

2. Competition offering innovative features at lower price
3. New entrants in the same segment with better features and lower price

Below are the top 3 Toyota Camry competitors:

1. Hyundai Sonata
2. Honda Civic

3. Ford Focus