Toyota Camry SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 5100

SWOT Analysis of Toyota Camry with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Toyota Camry

Parent Company

Toyota Motor Company





Tagline/ Slogan

Beyond excellence


Dynamic design, fuel efficiency, value for money

Toyota Camry STP


Sedan  Segment

Target Group

Young executives, Businessmen and families


Positioned as a luxury sedan for executives and modern families

Toyota Camry SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Toyota Camry. Strengths are:

1. Good fuel efficiency due to reduced weight

2. Power steering and wide tires which provides good handling
3. Innovative features and applications like weather forecast, keyless access, push button ignition etc.

4. Safety features like airbags and many more
5. Camry is one of the most popular brands in USA, Australia and Asian markets
6. Excellent print ad and TVC campaigns enhanced brand image


Here are the weaknesses of Toyota Camry :

1. Unable to attract middle income segment in automobiles

2. Limited sales in Europe and Japan


Following are the Opportunities of Toyota Camry :

1. Expanding sedan segment to accommodation competition

2. Acquiring collaborations with automobile business entities

3. Augment distribution and servicing network


The threats of Toyota Camry are as mentioned :

1. Intense competition in the market

2. Competition offering innovative features at lower price
3. New entrants in the same segment with better features and lower price

Toyota Camry Competition


Below are the 3 main Toyota Camry competitors :

1. Hyundai Sonata
2. Honda Civic

3. Ford Focus

The brandguide table above concludes the Toyota Camry SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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