Toyota Camry SWOT Analysis, Competitors & USP

Toyota Camry

Parent Company

Toyota Motor Company

Category

Sedan

Sector

Automobiles

Tagline/ Slogan

Beyond excellence

USP

Dynamic design, fuel efficiency, value for money

Toyota Camry STP

Segment

Sedan  Segment

Target Group

Young executives, Businessmen and families

Positioning

Positioned as a luxury sedan for executives and modern families

Toyota Camry SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Toyota Camry. Strengths are:

1. Good fuel efficiency due to reduced weight

2. Power steering and wide tires which provides good handling
3. Innovative features and applications like weather forecast, keyless access, push button ignition etc.

4. Safety features like airbags and many more
5. Camry is one of the most popular brands in USA, Australia and Asian markets
6. Excellent print ad and TVC campaigns enhanced brand image

Weaknesses

Here are the weaknesses of Toyota Camry :

1. Unable to attract middle income segment in automobiles

2. Limited sales in Europe and Japan

Opportunities

Following are the Opportunities of Toyota Camry :

1. Expanding sedan segment to accommodation competition

2. Acquiring collaborations with automobile business entities

3. Augment distribution and servicing network

Threats

The threats of Toyota Camry are as mentioned :

1. Intense competition in the market

2. Competition offering innovative features at lower price
3. New entrants in the same segment with better features and lower price

Toyota Camry Competition

Competitors

Below are the 3 main Toyota Camry competitors :

1. Hyundai Sonata
2. Honda Civic

3. Ford Focus