SWOT Analysis of Toyota Camry with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Toyota Camry |
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Parent Company |
Toyota Motor Company |
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Category |
Sedan |
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Sector |
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Tagline/ Slogan |
Beyond excellence |
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USP |
Dynamic design, fuel efficiency, value for money |
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Toyota Camry STP |
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Segment |
Sedan Segment |
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Target Group |
Young executives, Businessmen and families |
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Positioning |
Positioned as a luxury sedan for executives and modern families |
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Toyota Camry SWOT Analysis |
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Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Toyota Camry : 1. Good fuel efficiency due to reduced weight 2. Power steering and wide tires which provides good handling 4. Safety features like airbags and many more |
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Weaknesses |
1. Unable to attract middle income segment in automobiles 2. Limited sales in Europe and Japan |
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Opportunities |
1. Expanding sedan segment to accommodation competition 2. Acquiring collaborations with automobile business entities 3. Augment distribution and servicing network |
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Threats |
1. Intense competition in the market 2. Competition offering innovative features at lower price |
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Toyota Camry Competition |
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Competitors |
Below are the 3 main Toyota Camry competitors : 1. Hyundai Sonata 3. Ford Focus |
The brandguide table above concludes the Toyota Camry SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Toyota Camry. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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