Toyota Camry SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Toyota Camry analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Toyota Camry SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Toyota Camry to benchmark its business & performance as compared to the competitors and industry. Toyota Camry is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Toyota Camry competitors and includes Toyota Camry target market, segmentation, positioning & Unique Selling Proposition (USP).

Toyota Camry SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Toyota Camry Brand Analysis
Parent Company

Toyota Motor Company





Tagline/ Slogan

Beyond excellence


Dynamic design, fuel efficiency, value for money

Toyota Camry STP
Toyota Camry Segmentation

Sedan  Segment

Toyota Camry Target Market

Young executives, Businessmen and families

Toyota Camry Positioning

Positioned as a luxury sedan for executives and modern families

Toyota Camry SWOT Analysis
Toyota Camry Strengths

Below are the Strengths in the SWOT Analysis of Toyota Camry:

1. Good fuel efficiency due to reduced weight

2. Power steering and wide tires which provides good handling
3. Innovative features and applications like weather forecast, keyless access, push button ignition etc.

4. Safety features like airbags and many more
5. Camry is one of the most popular brands in USA, Australia and Asian markets
6. Excellent print ad and TVC campaigns enhanced brand image

Toyota Camry Weaknesses

Here are the weaknesses in the Toyota Camry SWOT Analysis:

1. Unable to attract middle income segment in automobiles

2. Limited sales in Europe and Japan

Toyota Camry Opportunities

Following are the Opportunities in Toyota Camry SWOT Analysis:

1. Expanding sedan segment to accommodation competition

2. Acquiring collaborations with automobile business entities

3. Augment distribution and servicing network

Toyota Camry Threats

The threats in the SWOT Analysis of Toyota Camry are as mentioned:

1. Intense competition in the market

2. Competition offering innovative features at lower price
3. New entrants in the same segment with better features and lower price

Toyota Camry Competition

Below are the top 3 Toyota Camry competitors:

1. Hyundai Sonata
2. Honda Civic

3. Ford Focus

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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