Toyota Corolla SWOT Analysis, USP & Competitors

Posted in Automobiles, Total Reads: 6675

SWOT Analysis of Toyota Corolla with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Toyota Corolla

Parent Company

Toyota Motor Company





Tagline/ Slogan

Be envied or envy


Spacious, Innovative utility features



Sedan Segment

Target Group

Young executives and Businessmen


Positioned as a spacious and dynamic car for urban utilities

SWOT Analysis


1. Elegant and dynamic looks with chrome strips

2. Adequate headroom, shoulder-room and legroom
3. Supportive features for the driver leading to rich driving experience

4. Cruise control enabled which can make driving on highways effortless
5. Corolla made over 40 million sales in one single year
6. Manufacturing units at India, Brazil, SA, Malaysia, China


1. Despite being a popular brand, competition ensures limited market share
2. Present only in the mid and upper segment, hence slightly expensive


1. Expanding hatchback segment to accommodation competition

2. Acquiring collaborations with automobile business entities

3. Augment distribution and servicing network


1. Intense competition in the market

2. Competition offering innovative features at lower price
3. New entrants in the same segment with better features and lower price



1. Honda Civic
2. Hyundai Accent

The table above concludes the Toyota Corolla SWOT analysis along with its marketing and brand parameters.


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