Toyota Corolla SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 8536

SWOT analysis of Toyota Corolla analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Toyota Corolla SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Toyota Corolla to benchmark its business & performance as compared to the competitors and industry. Toyota Corolla is one of the leading brands in the automobiles sector. The table below also lists the top Toyota Corolla competitors and elaborates Toyota Corolla market segmentation, target group, positioning & Unique Selling Proposition (USP).

Toyota Corolla SWOT, Competitors, Marketing STP & Brand analysis Table
Toyota Corolla Brand Analysis
Parent Company

Toyota Motor Company





Tagline/ Slogan

Be envied or envy


Spacious, Innovative utility features

Toyota Corolla STP

Sedan Segment

Target Group

Young executives and Businessmen


Positioned as a spacious and dynamic car for urban utilities

Toyota Corolla SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Toyota Corolla. Strengths are:

1. Elegant and dynamic looks with chrome strips

2. Adequate headroom, shoulder-room and legroom
3. Supportive features for the driver leading to rich driving experience

4. Cruise control enabled which can make driving on highways effortless
5. Corolla made over 40 million sales in one single year
6. Manufacturing units at India, Brazil, SA, Malaysia, China


Here are the weaknesses in the Toyota Corolla SWOT Analysis:

1. Despite being a popular brand, competition ensures limited market share
2. Present only in the mid and upper segment, hence slightly expensive


Following are the Opportunities in Toyota Corolla SWOT Analysis:

1. Expanding hatchback segment to accommodation competition

2. Acquiring collaborations with automobile business entities

3. Augment distribution and servicing network


The threats in the SWOT Analysis of Toyota Corolla are as mentioned:

1. Intense competition in the market

2. Competition offering innovative features at lower price
3. New entrants in the same segment with better features and lower price

Toyota Corolla Competition

Below are the top 2 Toyota Corolla competitors:

1. Honda Civic
2. Hyundai Accent

The brandguide table above concludes the Toyota Corolla SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Toyota Corolla. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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