Toyota Corolla SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Toyota Corolla analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Toyota Corolla SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Toyota Corolla to benchmark its business & performance as compared to the competitors and industry. As of 2020, Toyota Corolla is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Toyota Corolla competitors and includes Toyota Corolla target market, segmentation, positioning & Unique Selling Proposition (USP).

Toyota Corolla SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Toyota Corolla Brand Analysis
Parent Company

Toyota Motor Company





Tagline/ Slogan

Be envied or envy


Spacious, Innovative utility features

Toyota Corolla STP
Toyota Corolla Segmentation

Sedan Segment

Toyota Corolla Target Market

Young executives and Businessmen

Toyota Corolla Positioning

Positioned as a spacious and dynamic car for urban utilities

Toyota Corolla SWOT Analysis
Toyota Corolla Strengths

Below are the Strengths in the SWOT Analysis of Toyota Corolla:

1. Elegant and dynamic looks with chrome strips

2. Adequate headroom, shoulder-room and legroom
3. Supportive features for the driver leading to rich driving experience

4. Cruise control enabled which can make driving on highways effortless
5. Corolla made over 40 million sales in one single year
6. Manufacturing units at India, Brazil, SA, Malaysia, China

Toyota Corolla Weaknesses

Here are the weaknesses in the Toyota Corolla SWOT Analysis:

1. Despite being a popular brand, competition ensures limited market share
2. Present only in the mid and upper segment, hence slightly expensive

Toyota Corolla Opportunities

Following are the Opportunities in Toyota Corolla SWOT Analysis:

1. Expanding hatchback segment to accommodation competition

2. Acquiring collaborations with automobile business entities

3. Augment distribution and servicing network

Toyota Corolla Threats

The threats in the SWOT Analysis of Toyota Corolla are as mentioned:

1. Intense competition in the market

2. Competition offering innovative features at lower price
3. New entrants in the same segment with better features and lower price

Toyota Corolla Competition

Below are the top 2 Toyota Corolla competitors:

1. Honda Civic
2. Hyundai Accent

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Toyota Corolla. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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