Toyota Etios SWOT Analysis, USP & Competitors

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SWOT Analysis of Toyota Etios with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Toyota Etios

Parent Company

Toyota Motor Company





Tagline/ Slogan

World first, India First


Compact, sporty exteriors, spacious exteriors



Sedan Segment

Target Group

Young executives and Businessmen


Positioned as a car suitable for Indian roads and satisfying Indian customer needs

SWOT Analysis


1. Sporty Exteriors and comfortable interiors

2. Adequate legroom and headroom
3. Fuel efficient car along with good performance

4. Provides features like central locking, Electric power steering
5. Good brand presence and advertising


1. Less presence in the international markets due to concentrated marketing efforts in India
2. Competitive segment means limited market share
3. Few issues regarding noise from a few customers


1. Expanding sedan segment to accommodation competition

2. Acquiring collaborations with automobile business entities

3. Augment distribution and servicing network


1. Intense competition in the market especially in the same segment

2. Competition offering innovative features at lower price
3. New entrants in the same segment with better features and lower price



1. Maruti Swift Dzire
2. Tata Manza

3. Hyundai i20
4. Chevrolet Aveo

The table above concludes the Toyota Etios SWOT analysis along with its marketing and brand parameters.


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