Toyota Etios SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Toyota Etios analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Toyota Etios SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Toyota Etios to benchmark its business & performance as compared to the competitors and industry. Toyota Etios is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Toyota Etios competitors and includes Toyota Etios target market, segmentation, positioning & Unique Selling Proposition (USP).

Toyota Etios SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Toyota Etios Brand Analysis
Parent Company

Toyota Motor Company





Tagline/ Slogan

World first, India First


Compact, sporty exteriors, spacious exteriors

Toyota Etios STP
Toyota Etios Segmentation

Sedan Segment

Toyota Etios Target Market

Young executives and Businessmen

Toyota Etios Positioning

Positioned as a car suitable for Indian roads and satisfying Indian customer needs

Toyota Etios SWOT Analysis
Toyota Etios Strengths

Below are the Strengths in the SWOT Analysis of Toyota Etios:

1. Sporty Exteriors and comfortable interiors

2. Adequate legroom and headroom
3. Fuel efficient car along with good performance

4. Provides features like central locking, Electric power steering
5. Good brand presence and advertising

Toyota Etios Weaknesses

Here are the weaknesses in the Toyota Etios SWOT Analysis:

1. Less presence in the international markets due to concentrated marketing efforts in India
2. Competitive segment means limited market share
3. Few issues regarding noise from a few customers

Toyota Etios Opportunities

Following are the Opportunities in Toyota Etios SWOT Analysis:

1. Expanding sedan segment to accommodation competition

2. Acquiring collaborations with automobile business entities

3. Augment distribution and servicing network

Toyota Etios Threats

The threats in the SWOT Analysis of Toyota Etios are as mentioned:

1. Intense competition in the market especially in the same segment

2. Competition offering innovative features at lower price
3. New entrants in the same segment with better features and lower price

Toyota Etios Competition

Below are the top 4 Toyota Etios competitors:

1. Maruti Swift Dzire
2. Tata Manza

3. Hyundai i20
4. Chevrolet Aveo

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Toyota Etios. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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