Toyota Etios SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 3469

SWOT analysis of Toyota Etios analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Toyota Etios SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Toyota Etios to benchmark its business & performance as compared to the competitors and industry. Toyota Etios is one of the leading brands in the automobiles sector. The table below also lists the top Toyota Etios competitors and elaborates Toyota Etios market segmentation, target group, positioning & Unique Selling Proposition (USP).

Toyota Etios SWOT, Competitors, Marketing STP & Brand analysis Table
Toyota Etios Brand Analysis
Parent Company

Toyota Motor Company

Category

Sedan

Sector

Automobiles

Tagline/ Slogan

World first, India First

USP

Compact, sporty exteriors, spacious exteriors

Toyota Etios STP
Segment

Sedan Segment

Target Group

Young executives and Businessmen

Positioning

Positioned as a car suitable for Indian roads and satisfying Indian customer needs

Toyota Etios SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Toyota Etios. Strengths are:

1. Sporty Exteriors and comfortable interiors

2. Adequate legroom and headroom
3. Fuel efficient car along with good performance

4. Provides features like central locking, Electric power steering
5. Good brand presence and advertising

Weaknesses

Here are the weaknesses in the Toyota Etios SWOT Analysis:

1. Less presence in the international markets due to concentrated marketing efforts in India
2. Competitive segment means limited market share
3. Few issues regarding noise from a few customers

Opportunities

Following are the Opportunities in Toyota Etios SWOT Analysis:

1. Expanding sedan segment to accommodation competition

2. Acquiring collaborations with automobile business entities

3. Augment distribution and servicing network

Threats

The threats in the SWOT Analysis of Toyota Etios are as mentioned:

1. Intense competition in the market especially in the same segment

2. Competition offering innovative features at lower price
3. New entrants in the same segment with better features and lower price

Toyota Etios Competition
Competitors

Below are the top 4 Toyota Etios competitors:

1. Maruti Swift Dzire
2. Tata Manza

3. Hyundai i20
4. Chevrolet Aveo

The brandguide table above concludes the Toyota Etios SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Toyota Etios. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin

Similar Brands in the same Sector: