SWOT Analysis of Toyota Fortuner with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Toyota Fortuner (SW4) |
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Parent Company |
Toyota Motor Company |
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Category |
SUV |
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Sector |
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Tagline/ Slogan |
The world is mine |
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USP |
Muscular body, Sporty exteriors |
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Toyota Fortuner STP |
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Segment |
SUV Segment |
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Target Group |
Businessmen and urban families |
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Positioning |
Positioned as a SUV having sophistication and bold design |
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Toyota Fortuner SWOT Analysis |
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Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Toyota Fortuner : 1. A combination of luxury and performance 2. Sporty and stylish exteriors 4. Spacious and provides great visibility to the driver |
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Weaknesses |
1. High price is an issue for Middle class consumers 2. Fortuner is not offered in Japan, Europe, North America, Australasia, or China |
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Opportunities |
1. Expanding SUV segment to accommodation competition 2. Acquiring collaborations with automobile business entities like dealers 3. Augment distribution and servicing network |
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Threats |
1. Intense competition in the market with German manufacturers 2. Competition offering innovative features at lower price |
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Toyota Fortuner Competition |
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Competitors |
Below are the 3 main Toyota Fortuner competitors : 1. Ford Endeavor 2. Honda CRV 3. Chevrolet Captiva |
The brandguide table above concludes the Toyota Fortuner SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Toyota Fortuner . The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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