Toyota Fortuner SWOT Analysis, USP & Competitors

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SWOT Analysis of Toyota Fortuner with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Toyota Fortuner (SW4)

Parent Company

Toyota Motor Company





Tagline/ Slogan

The world is mine


Muscular body, Sporty exteriors



SUV Segment

Target Group

Businessmen and urban families


Positioned as a SUV having sophistication and bold design

SWOT Analysis


1. A combination of luxury and performance

2. Sporty and stylish exteriors
3. Great road presence due to muscular built

4. Spacious and provides great visibility to the driver
5. Branding and advertising is of high quality
6. Available in India, SA, South East Asia, Middle East and Latin America


1. High price is an issue for Middle class consumers

2. Fortuner is not offered in Japan, Europe, North America, Australasia, or China


1. Expanding SUV segment to accommodation competition

2. Acquiring collaborations with automobile business entities like dealers

3. Augment distribution and servicing network


1. Intense competition in the market with German manufacturers

2. Competition offering innovative features at lower price
3. New entrants in the same segment with better features and lower price



1. Ford Endeavor

2. Honda CRV

3. Chevrolet Captiva

The table above concludes the Toyota Fortuner SWOT analysis along with its marketing and brand parameters.


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