Toyota Fortuner SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Toyota Fortuner analyses the brand by its strengths, weaknesses, opportunities & threats. In Toyota Fortuner SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Toyota Fortuner to benchmark its business & performance as compared to the competitors. Toyota Fortuner is one of the leading brands in the automobiles sector.

The table below lists the Toyota Fortuner SWOT (Strengths, Weaknesses, Opportunities, Threats), top Toyota Fortuner competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Toyota Fortuner SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Toyota Fortuner Brand Analysis
Parent Company

Toyota Motor Company





Tagline/ Slogan

The world is mine


Muscular body, Sporty exteriors

Toyota Fortuner STP
Toyota Fortuner Segmentation

SUV Segment

Toyota Fortuner Target Market

Businessmen and urban families

Toyota Fortuner Positioning

Positioned as a SUV having sophistication and bold design

SWOT Analysis of Toyota Fortuner
Toyota Fortuner Strengths

Below are the Strengths in the SWOT Analysis of Toyota Fortuner :

1. A combination of luxury and performance

2. Sporty and stylish exteriors
3. Great road presence due to muscular built

4. Spacious and provides great visibility to the driver
5. Branding and advertising is of high quality
6. Available in India, SA, South East Asia, Middle East and Latin America

Toyota Fortuner Weaknesses

Here are the weaknesses in the Toyota Fortuner SWOT Analysis:

1. High price is an issue for Middle class consumers

2. Fortuner is not offered in Japan, Europe, North America, Australasia, or China

Toyota Fortuner Opportunities

Following are the Opportunities in Toyota Fortuner SWOT Analysis:

1. Expanding SUV segment to accommodation competition

2. Acquiring collaborations with automobile business entities like dealers

3. Augment distribution and servicing network

Toyota Fortuner Threats

The threats in the SWOT Analysis of Toyota Fortuner are as mentioned:

1. Intense competition in the market with German manufacturers

2. Competition offering innovative features at lower price
3. New entrants in the same segment with better features and lower price

Toyota Fortuner Competition

Below are the top 3 Toyota Fortuner competitors:

1. Ford Endeavor

2. Honda CRV

3. Chevrolet Captiva

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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