Toyota Fortuner SWOT Analysis, Competitors, STP & USP
SWOT analysis of Toyota Fortuner analyses the brand by its strengths, weaknesses, opportunities & threats. In Toyota Fortuner SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Toyota Fortuner to benchmark its business & performance as compared to the competitors. Toyota Fortuner is one of the leading brands in the automobiles sector.
The table below lists the Toyota Fortuner SWOT (Strengths, Weaknesses, Opportunities, Threats), top Toyota Fortuner competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Toyota Fortuner Brand Analysis | |
|---|---|
| Parent Company |
Toyota Motor Company |
| Category |
SUV |
| Sector | |
| Tagline/ Slogan |
The world is mine |
| USP |
Muscular body, Sporty exteriors |
| Toyota Fortuner STP | |
| Toyota Fortuner Segmentation |
SUV Segment |
| Toyota Fortuner Target Market |
Businessmen and urban families |
| Toyota Fortuner Positioning |
Positioned as a SUV having sophistication and bold design |
| SWOT Analysis of Toyota Fortuner | |
| Toyota Fortuner Strengths |
Below are the Strengths in the SWOT Analysis of Toyota Fortuner : 1. A combination of luxury and performance 2. Sporty and stylish exteriors 4. Spacious and provides great visibility to the driver |
| Toyota Fortuner Weaknesses |
Here are the weaknesses in the Toyota Fortuner SWOT Analysis: 1. High price is an issue for Middle class consumers 2. Fortuner is not offered in Japan, Europe, North America, Australasia, or China |
| Toyota Fortuner Opportunities |
Following are the Opportunities in Toyota Fortuner SWOT Analysis: 1. Expanding SUV segment to accommodation competition 2. Acquiring collaborations with automobile business entities like dealers 3. Augment distribution and servicing network |
| Toyota Fortuner Threats |
The threats in the SWOT Analysis of Toyota Fortuner are as mentioned: 1. Intense competition in the market with German manufacturers 2. Competition offering innovative features at lower price |
| Toyota Fortuner Competition | |
| Competitors |
Below are the top 3 Toyota Fortuner competitors: 1. Ford Endeavor 2. Honda CRV 3. Chevrolet Captiva |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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