Toyota Innova SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 5929

SWOT analysis of Toyota Innova analyses the brand/company with its strengths, weaknesses, opportunities & threats. Toyota Innova is one of the leading brands in the automobiles sector. The table below also lists the top Toyota Innova competitors and elaborates Toyota Innova segmentation, targeting, positioning & USP.

Toyota Innova SWOT, Competitors, Marketing STP & Brand analysis Table
Toyota Innova Brand Analysis
Parent Company

Toyota Motor Company

Category

SUV

Sector

Automobiles

Tagline/ Slogan

All you desire

USP

Luxurious, comfortable, family car

Toyota Innova STP
Segment

SUV Segment

Target Group

Urban families and businessmen

Positioning

Positioned as a multi premium vehicle which provides premium style along with luxury and comfort

Toyota Innova SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Toyota Innova. Strengths are:

1. High brand awareness and market penetration

2. Wide range of available variants for the customers to choose from
3. Good penetration in Taxi and commercial segment

4. Good fuel efficiency both in city and on highways
5. It has a huge market in India, Middle East and south east Asia

Weaknesses

Here are the weaknesses in the Toyota Innova SWOT Analysis:

1. Limited presence in Europe and Americas, which can be good potential markets

2. Big size makes it less preferred for in city traffic

Opportunities

Following are the Opportunities in Toyota Innova SWOT Analysis:

1. Expanding SUV segment to accommodation competition

2. Acquiring collaborations with automobile business entities

3. Augment distribution and servicing network

Threats

The threats in the SWOT Analysis of Toyota Innova are as mentioned:

1. Intense competition in the market with international car manufacturers

2. Competition offering innovative features at lower price
3. New entrants in the same segment with better features and lower price

Toyota Innova Competition
Competitors

Below are the top 3 Toyota Innova competitors:

1. Tata Safari

2. Mahindra XUV500
2. Chevrolet Tavera

The brandguide table above concludes the Toyota Innova SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Toyota Innova. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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