Toyota Innova SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Toyota Innova analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Toyota Innova SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Toyota Innova to benchmark its business & performance as compared to the competitors and industry. Toyota Innova is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Toyota Innova competitors and includes Toyota Innova target market, segmentation, positioning & Unique Selling Proposition (USP).

Toyota Innova SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Toyota Innova Brand Analysis
Parent Company

Toyota Motor Company





Tagline/ Slogan

All you desire


Luxurious, comfortable, family car

Toyota Innova STP
Toyota Innova Segmentation

SUV Segment

Toyota Innova Target Market

Urban families and businessmen

Toyota Innova Positioning

Positioned as a multi premium vehicle which provides premium style along with luxury and comfort

Toyota Innova SWOT Analysis
Toyota Innova Strengths

Below are the Strengths in the SWOT Analysis of Toyota Innova:

1. High brand awareness and market penetration

2. Wide range of available variants for the customers to choose from
3. Good penetration in Taxi and commercial segment

4. Good fuel efficiency both in city and on highways
5. It has a huge market in India, Middle East and south east Asia

Toyota Innova Weaknesses

Here are the weaknesses in the Toyota Innova SWOT Analysis:

1. Limited presence in Europe and Americas, which can be good potential markets

2. Big size makes it less preferred for in city traffic

Toyota Innova Opportunities

Following are the Opportunities in Toyota Innova SWOT Analysis:

1. Expanding SUV segment to accommodation competition

2. Acquiring collaborations with automobile business entities

3. Augment distribution and servicing network

Toyota Innova Threats

The threats in the SWOT Analysis of Toyota Innova are as mentioned:

1. Intense competition in the market with international car manufacturers

2. Competition offering innovative features at lower price
3. New entrants in the same segment with better features and lower price

Toyota Innova Competition

Below are the top 3 Toyota Innova competitors:

1. Tata Safari

2. Mahindra XUV500
2. Chevrolet Tavera

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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