Toyota Innova SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 6398

SWOT analysis of Toyota Innova analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Toyota Innova SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Toyota Innova to benchmark its business & performance as compared to the competitors and industry. Toyota Innova is one of the leading brands in the automobiles sector. The table below also lists the top Toyota Innova competitors and elaborates Toyota Innova market segmentation, target group, positioning & Unique Selling Proposition (USP).

Toyota Innova SWOT, Competitors, Marketing STP & Brand analysis Table
Toyota Innova Brand Analysis
Parent Company

Toyota Motor Company





Tagline/ Slogan

All you desire


Luxurious, comfortable, family car

Toyota Innova STP

SUV Segment

Target Group

Urban families and businessmen


Positioned as a multi premium vehicle which provides premium style along with luxury and comfort

Toyota Innova SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Toyota Innova. Strengths are:

1. High brand awareness and market penetration

2. Wide range of available variants for the customers to choose from
3. Good penetration in Taxi and commercial segment

4. Good fuel efficiency both in city and on highways
5. It has a huge market in India, Middle East and south east Asia


Here are the weaknesses in the Toyota Innova SWOT Analysis:

1. Limited presence in Europe and Americas, which can be good potential markets

2. Big size makes it less preferred for in city traffic


Following are the Opportunities in Toyota Innova SWOT Analysis:

1. Expanding SUV segment to accommodation competition

2. Acquiring collaborations with automobile business entities

3. Augment distribution and servicing network


The threats in the SWOT Analysis of Toyota Innova are as mentioned:

1. Intense competition in the market with international car manufacturers

2. Competition offering innovative features at lower price
3. New entrants in the same segment with better features and lower price

Toyota Innova Competition

Below are the top 3 Toyota Innova competitors:

1. Tata Safari

2. Mahindra XUV500
2. Chevrolet Tavera

The brandguide table above concludes the Toyota Innova SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Toyota Innova. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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