Toyota Innova SWOT Analysis, Competitors & USP

Posted in Automobiles, Total Reads: 5051

SWOT Analysis of Toyota Innova with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Toyota Innova

Parent Company

Toyota Motor Company





Tagline/ Slogan

All you desire


Luxurious, comfortable, family car

Toyota Innova STP


SUV Segment

Target Group

Urban families and businessmen


Positioned as a multi premium vehicle which provides premium style along with luxury and comfort

Toyota Innova SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Toyota Innova :

1. High brand awareness and market penetration

2. Wide range of available variants for the customers to choose from
3. Good penetration in Taxi and commercial segment

4. Good fuel efficiency both in city and on highways
5. It has a huge market in India, Middle East and south east Asia


1. Limited presence in Europe and Americas, which can be good potential markets

2. Big size makes it less preferred for in city traffic


1. Expanding SUV segment to accommodation competition

2. Acquiring collaborations with automobile business entities

3. Augment distribution and servicing network


1. Intense competition in the market with international car manufacturers

2. Competition offering innovative features at lower price
3. New entrants in the same segment with better features and lower price

Toyota Innova Competition


Below are the 3 main Toyota Innova competitors :

1. Tata Safari

2. Mahindra XUV500
2. Chevrolet Tavera

The brandguide table above concludes the Toyota Innova SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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