Toyota Land Cruiser Prado SWOT Analysis, Competitors, STP & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Toyota Land Cruiser Prado analyses the brand by its strengths, weaknesses, opportunities & threats. In Toyota Land Cruiser Prado SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Toyota Land Cruiser Prado to benchmark its business & performance as compared to the competitors. Toyota Land Cruiser Prado is one of the leading brands in the automobiles sector.

The table below lists the Toyota Land Cruiser Prado SWOT (Strengths, Weaknesses, Opportunities, Threats), top Toyota Land Cruiser Prado competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Toyota Land Cruiser Prado SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Toyota Land Cruiser Prado Brand Analysis
Parent Company

Toyota Motor Company





Tagline/ Slogan

Redefine Roughing it


Monstrous looks, Great performance, off roader capabilities

Toyota Land Cruiser Prado STP
Toyota Land Cruiser Prado Segmentation

SUV Segment

Toyota Land Cruiser Prado Target Market

Upper class urban families, businessmen

Toyota Land Cruiser Prado Positioning

Positioned as a car which stands as a symbol of strength and reliability

SWOT Analysis of Toyota Land Cruiser Prado
Toyota Land Cruiser Prado Strengths

Below are the Strengths in the SWOT Analysis of Toyota Land Cruiser Prado:

1. A four wheel drive which gives excellent handling capabilities

2. Provides Best features in class for an off-roader
3. Robust and muscular styling

4. Amazingly spacious and provides great features to the driver
5. India, Australia, UK, Japan are major markets

Toyota Land Cruiser Prado Weaknesses

Here are the weaknesses in the Toyota Land Cruiser Prado SWOT Analysis:

1. Limited availability in Americas and Europe, which are great markets
2. Strong competition in the SUV segment means small market share

Toyota Land Cruiser Prado Opportunities

Following are the Opportunities in Toyota Land Cruiser Prado SWOT Analysis:

1. High price SUV segment is expanding

2. Acquiring collaborations with automobile business entities to increase market penetration

3. Augment distribution and servicing network

Toyota Land Cruiser Prado Threats

The threats in the SWOT Analysis of Toyota Land Cruiser Prado are as mentioned:

1. Intense competition in the market with German manufacturers

2. Brand perception may defer customers to buy a high priced Toyota car
3. New entrants in the same segment with better features and lower price

Toyota Land Cruiser Prado Competition

Below are the top 3 Toyota Land Cruiser Prado competitors:

1. Porsche Cayenne
2. Land Rover Discovery

3. Mercedes Benz M class

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Toyota Land Cruiser Prado. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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