SWOT Analysis of Toyota Land Cruiser Prado with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Toyota Land Cruiser Prado |
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Parent Company |
Toyota Motor Company |
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Category |
SUV |
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Sector |
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Tagline/ Slogan |
Redefine Roughing it |
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USP |
Monstrous looks, Great performance, off roader capabilities |
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Toyota Land Cruiser Prado STP |
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Segment |
SUV Segment |
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Target Group |
Upper class urban families, businessmen |
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Positioning |
Positioned as a car which stands as a symbol of strength and reliability |
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Toyota Land Cruiser Prado SWOT Analysis |
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Strengths |
1. A four wheel drive which gives excellent handling capabilities 2. Provides Best features in class for an off-roader 4. Amazingly spacious and provides great features to the driver |
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Weaknesses |
1. Limited availability in Americas and Europe, which are great markets |
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Opportunities |
1. High price SUV segment is expanding 2. Acquiring collaborations with automobile business entities to increase market penetration 3. Augment distribution and servicing network |
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Threats |
1. Intense competition in the market with German manufacturers 2. Brand perception may defer customers to buy a high priced Toyota car |
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Toyota Land Cruiser Prado Competition |
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Competitors |
1. Porsche Cayenne |
The brandguide table above concludes the Toyota Land Cruiser Prado SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Toyota Land Cruiser Prado. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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