Toyota Land Cruiser Prado SWOT Analysis, Competitors & USP

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SWOT Analysis of Toyota Land Cruiser Prado with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Toyota Land Cruiser Prado

Parent Company

Toyota Motor Company





Tagline/ Slogan

Redefine Roughing it


Monstrous looks, Great performance, off roader capabilities

Toyota Land Cruiser Prado STP


SUV Segment

Target Group

Upper class urban families, businessmen


Positioned as a car which stands as a symbol of strength and reliability

Toyota Land Cruiser Prado SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Toyota Land Cruiser Prado :

1. A four wheel drive which gives excellent handling capabilities

2. Provides Best features in class for an off-roader
3. Robust and muscular styling

4. Amazingly spacious and provides great features to the driver
5. India, Australia, UK, Japan are major markets


1. Limited availability in Americas and Europe, which are great markets
2. Strong competition in the SUV segment means small market share


1. High price SUV segment is expanding

2. Acquiring collaborations with automobile business entities to increase market penetration

3. Augment distribution and servicing network


1. Intense competition in the market with German manufacturers

2. Brand perception may defer customers to buy a high priced Toyota car
3. New entrants in the same segment with better features and lower price

Toyota Land Cruiser Prado Competition


Below are the 3 main Toyota Land Cruiser Prado competitors :

1. Porsche Cayenne
2. Land Rover Discovery

3. Mercedes Benz M class

The brandguide table above concludes the Toyota Land Cruiser Prado SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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