Toyota Land Cruiser Prado SWOT Analysis, USP & Competitors

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SWOT Analysis of Toyota Land Cruiser Prado with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Toyota Land Cruiser Prado

Parent Company

Toyota Motor Company





Tagline/ Slogan

Redefine Roughing it


Monstrous looks, Great performance, off roader capabilities



SUV Segment

Target Group

Upper class urban families, businessmen


Positioned as a car which stands as a symbol of strength and reliability

SWOT Analysis


1. A four wheel drive which gives excellent handling capabilities

2. Provides Best features in class for an off-roader
3. Robust and muscular styling

4. Amazingly spacious and provides great features to the driver
5. India, Australia, UK, Japan are major markets


1. Limited availability in Americas and Europe, which are great markets
2. Strong competition in the SUV segment means small market share


1. High price SUV segment is expanding

2. Acquiring collaborations with automobile business entities to increase market penetration

3. Augment distribution and servicing network


1. Intense competition in the market with German manufacturers

2. Brand perception may defer customers to buy a high priced Toyota car
3. New entrants in the same segment with better features and lower price



1. Porsche Cayenne
2. Land Rover Discovery

3. Mercedes Benz M class

The table above concludes the Toyota Land Cruiser Prado SWOT analysis along with its marketing and brand parameters.


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