Toyota Land Cruiser Prado SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Toyota Motor Company

SUV

Automobiles

Redefine Roughing it

Monstrous looks, Great performance, off roader capabilities

SUV Segment

Upper class urban families, businessmen

Positioned as a car which stands as a symbol of strength and reliability

Below are the Strengths in the SWOT Analysis of Toyota Land Cruiser Prado:

1. A four wheel drive which gives excellent handling capabilities

2. Provides Best features in class for an off-roader
3. Robust and muscular styling

4. Amazingly spacious and provides great features to the driver
5. India, Australia, UK, Japan are major markets

Here are the weaknesses in the Toyota Land Cruiser Prado SWOT Analysis:

1. Limited availability in Americas and Europe, which are great markets
2. Strong competition in the SUV segment means small market share

Following are the Opportunities in Toyota Land Cruiser Prado SWOT Analysis:

1. High price SUV segment is expanding

2. Acquiring collaborations with automobile business entities to increase market penetration

3. Augment distribution and servicing network

The threats in the SWOT Analysis of Toyota Land Cruiser Prado are as mentioned:

1. Intense competition in the market with German manufacturers

2. Brand perception may defer customers to buy a high priced Toyota car
3. New entrants in the same segment with better features and lower price

Below are the top 3 Toyota Land Cruiser Prado competitors:

1. Porsche Cayenne
2. Land Rover Discovery

3. Mercedes Benz M class