Falken Tires SWOT Analysis, Competitors & USP

Falken Tires

Parent Company

Sumitomo Rubber Industries

Category

Tyre Industry

Sector

Automobiles

Tagline/ Slogan

We Get You Going

USP

High performance radial brand

Falken Tires STP

Segment

Automobile Industry, motorsports

Target Group

High performance demanding-Truck/bus, SUV and passenger cars, bikes

Positioning

High Performance products, All terrain all weather products

Falken Tires SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Falken Tires. Strengths are:

1. A Sumitomo Rubber industries brand, native from Japan and later introduced in North America.
2. Good portfolio and brand image
3. Strong urges to provide superlative performance
4. High Focus on Motorsports and all terrain and weather tires
5. Has official tie-ups with brands like Subaru, Suzuki and Daihatsu

Weaknesses

Here are the weaknesses of Falken Tires :

1. Not much visibility in Africa and South Asian Countries-emerging economies
2. Market share is declining with more stiff competition

Opportunities

Following are the Opportunities of Falken Tires :

1.They have growth opportunity in emerging economies like India, China, Brazil etc.
2. Their successful branding as the most Eco-friendly tire company may take them a long way.
3. Opportunity to diversify more strategically to mitigate the risk of putting all the eggs in one basket and advertising that also.

Threats

The threats of Falken Tires are as mentioned :

1.There is Stiff Competition from national and international brands.

2. Japanese and US economies are not growing much and have reached a maturity phase
3. Government Policies w.r.t export duties, import duties, tax levied on automobile industries and economic condition of nation as it determines the sale of automobiles.

4. Introduction of other transport facilities like metro, monorails and local trains keeping pollution hazards caused by combustion of automobile fuels.
5. Volatility of raw material prices

6. Fluctuation of exchange rates

Falken Tires Competition

Competitors

Below are the 8 main Falken Tires competitors :

1. Yokohama
2.Cooper Tyres

3. Michelin

4. Bridgestone

5. Pirelli

6. Continental

7. Bridgestone

8. Hankook