Falken Tires SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Sumitomo Rubber Industries

Tyre Industry

Automobiles

We Get You Going

High performance radial brand

Automobile Industry, motorsports

High performance demanding-Truck/bus, SUV and passenger cars, bikes

High Performance products, All terrain all weather products

Below are the Strengths in the SWOT Analysis of Falken Tires:

1. A Sumitomo Rubber industries brand, native from Japan and later introduced in North America.
2. Good portfolio and brand image
3. Strong urges to provide superlative performance
4. High Focus on Motorsports and all terrain and weather tires
5. Has official tie-ups with brands like Subaru, Suzuki and Daihatsu

Here are the weaknesses in the Falken Tires SWOT Analysis:

1. Not much visibility in Africa and South Asian Countries-emerging economies
2. Market share is declining with more stiff competition

Following are the Opportunities in Falken Tires SWOT Analysis:

1.They have growth opportunity in emerging economies like India, China, Brazil etc.
2. Their successful branding as the most Eco-friendly tire company may take them a long way.
3. Opportunity to diversify more strategically to mitigate the risk of putting all the eggs in one basket and advertising that also.

The threats in the SWOT Analysis of Falken Tires are as mentioned:

1.There is Stiff Competition from national and international brands.

2. Japanese and US economies are not growing much and have reached a maturity phase
3. Government Policies w.r.t export duties, import duties, tax levied on automobile industries and economic condition of nation as it determines the sale of automobiles.

4. Introduction of other transport facilities like metro, monorails and local trains keeping pollution hazards caused by combustion of automobile fuels.
5. Volatility of raw material prices

6. Fluctuation of exchange rates

Below are the top 8 Falken Tires competitors:

1. Yokohama
2.Cooper Tyres

3. Michelin

4. Bridgestone

5. Pirelli

6. Continental

7. Bridgestone

8. Hankook