SWOT analysis of Falken Tires analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Falken Tires SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Falken Tires to benchmark its business & performance as compared to the competitors and industry. Falken Tires is one of the leading brands in the automobiles sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Falken Tires competitors and includes Falken Tires target market, segmentation, positioning & Unique Selling Proposition (USP).
Falken Tires Brand Analysis | |
---|---|
Parent Company |
Sumitomo Rubber Industries |
Category |
Tyre Industry |
Sector | |
Tagline/ Slogan |
We Get You Going |
USP |
High performance radial brand |
Falken Tires STP | |
Falken Tires Segmentation |
Automobile Industry, motorsports |
Falken Tires Target Market |
High performance demanding-Truck/bus, SUV and passenger cars, bikes |
Falken Tires Positioning |
High Performance products, All terrain all weather products |
Falken Tires SWOT Analysis | |
Falken Tires Strengths |
Below are the Strengths in the SWOT Analysis of Falken Tires: 1. A Sumitomo Rubber industries brand, native from Japan and later introduced in North America. |
Falken Tires Weaknesses |
Here are the weaknesses in the Falken Tires SWOT Analysis: 1. Not much visibility in Africa and South Asian Countries-emerging economies |
Falken Tires Opportunities |
Following are the Opportunities in Falken Tires SWOT Analysis: 1.They have growth opportunity in emerging economies like India, China, Brazil etc. |
Falken Tires Threats |
The threats in the SWOT Analysis of Falken Tires are as mentioned: 1.There is Stiff Competition from national and international brands. 2. Japanese and US economies are not growing much and have reached a maturity phase 4. Introduction of other transport facilities like metro, monorails and local trains keeping pollution hazards caused by combustion of automobile fuels. 6. Fluctuation of exchange rates |
Falken Tires Competition | |
Competitors |
Below are the top 8 Falken Tires competitors: 1. Yokohama 3. Michelin 4. Bridgestone 5. Pirelli 6. Continental 7. Bridgestone 8. Hankook |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Falken Tires. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.
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