SWOT analysis of Falken Tires analyses the brand by its strengths, weaknesses, opportunities & threats. In Falken Tires SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Falken Tires to benchmark its business & performance as compared to the competitors. Falken Tires is one of the leading brands in the automobiles sector.
The table below lists the Falken Tires SWOT (Strengths, Weaknesses, Opportunities, Threats), top Falken Tires competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Falken Tires Brand Analysis | |
---|---|
Parent Company |
Sumitomo Rubber Industries |
Category |
Tyre Industry |
Sector | |
Tagline/ Slogan |
We Get You Going |
USP |
High performance radial brand |
Falken Tires STP | |
Segment |
Automobile Industry, motorsports |
Target Group |
High performance demanding-Truck/bus, SUV and passenger cars, bikes |
Positioning |
High Performance products, All terrain all weather products |
SWOT Analysis of Falken Tires | |
Falken Tires Strengths |
Below are the Strengths in the SWOT Analysis of Falken Tires: 1. A Sumitomo Rubber industries brand, native from Japan and later introduced in North America. |
Falken Tires Weaknesses |
Here are the weaknesses in the Falken Tires SWOT Analysis: 1. Not much visibility in Africa and South Asian Countries-emerging economies |
Falken Tires Opportunities |
Following are the Opportunities in Falken Tires SWOT Analysis: 1.They have growth opportunity in emerging economies like India, China, Brazil etc. |
Falken Tires Threats |
The threats in the SWOT Analysis of Falken Tires are as mentioned: 1.There is Stiff Competition from national and international brands. 2. Japanese and US economies are not growing much and have reached a maturity phase 4. Introduction of other transport facilities like metro, monorails and local trains keeping pollution hazards caused by combustion of automobile fuels. 6. Fluctuation of exchange rates |
Falken Tires Competition | |
Falken Tires Competitors |
Below are the top 8 competitors of Falken Tires: 1. Yokohama 3. Michelin 4. Bridgestone 5. Pirelli 6. Continental 7. Bridgestone 8. Hankook |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Falken Tires. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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