Falken Tires SWOT Analysis, USP & Competitors

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SWOT Analysis of Falken Tires with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Falken Tires

Parent Company

Sumitomo Rubber Industries


Tyre Industry



Tagline/ Slogan

We Get You Going


High performance radial brand

Falken Tires STP


Automobile Industry, motorsports

Target Group

High performance demanding-Truck/bus, SUV and passenger cars, bikes


High Performance products, All terrain all weather products

Falken Tires SWOT Analysis


1. A Sumitomo Rubber industries brand, native from Japan and later introduced in North America.
2. Good portfolio and brand image
3. Strong urges to provide superlative performance
4. High Focus on Motorsports and all terrain and weather tires
5. Has official tie-ups with brands like Subaru, Suzuki and Daihatsu


1. Not much visibility in Africa and South Asian Countries-emerging economies
2. Market share is declining with more stiff competition


1.They have growth opportunity in emerging economies like India, China, Brazil etc.
2. Their successful branding as the most Eco-friendly tire company may take them a long way.
3. Opportunity to diversify more strategically to mitigate the risk of putting all the eggs in one basket and advertising that also.


1.There is Stiff Competition from national and international brands.

2. Japanese and US economies are not growing much and have reached a maturity phase
3. Government Policies w.r.t export duties, import duties, tax levied on automobile industries and economic condition of nation as it determines the sale of automobiles.

4. Introduction of other transport facilities like metro, monorails and local trains keeping pollution hazards caused by combustion of automobile fuels.
5. Volatility of raw material prices

6. Fluctuation of exchange rates

Falken Tires Competition


1. Yokohama
2.Cooper Tyres

3. Michelin

4. Bridgestone

5. Pirelli

6. Continental

7. Bridgestone

8. Hankook

The brandguide table above concludes the Falken Tires SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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