Falken Tires SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 27, 2020

SWOT analysis of Falken Tires analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Falken Tires SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Falken Tires to benchmark its business & performance as compared to the competitors and industry. Falken Tires is one of the leading brands in the automobiles sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Falken Tires competitors and includes Falken Tires target market, segmentation, positioning & Unique Selling Proposition (USP).

Falken Tires SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Falken Tires Brand Analysis
Parent Company

Sumitomo Rubber Industries

Category

Tyre Industry

Sector

Automobiles

Tagline/ Slogan

We Get You Going

USP

High performance radial brand

Falken Tires STP
Falken Tires Segmentation

Automobile Industry, motorsports

Falken Tires Target Market

High performance demanding-Truck/bus, SUV and passenger cars, bikes

Falken Tires Positioning

High Performance products, All terrain all weather products

Falken Tires SWOT Analysis
Falken Tires Strengths

Below are the Strengths in the SWOT Analysis of Falken Tires:

1. A Sumitomo Rubber industries brand, native from Japan and later introduced in North America.
2. Good portfolio and brand image
3. Strong urges to provide superlative performance
4. High Focus on Motorsports and all terrain and weather tires
5. Has official tie-ups with brands like Subaru, Suzuki and Daihatsu

Falken Tires Weaknesses

Here are the weaknesses in the Falken Tires SWOT Analysis:

1. Not much visibility in Africa and South Asian Countries-emerging economies
2. Market share is declining with more stiff competition

Falken Tires Opportunities

Following are the Opportunities in Falken Tires SWOT Analysis:

1.They have growth opportunity in emerging economies like India, China, Brazil etc.
2. Their successful branding as the most Eco-friendly tire company may take them a long way.
3. Opportunity to diversify more strategically to mitigate the risk of putting all the eggs in one basket and advertising that also.

Falken Tires Threats

The threats in the SWOT Analysis of Falken Tires are as mentioned:

1.There is Stiff Competition from national and international brands.

2. Japanese and US economies are not growing much and have reached a maturity phase
3. Government Policies w.r.t export duties, import duties, tax levied on automobile industries and economic condition of nation as it determines the sale of automobiles.

4. Introduction of other transport facilities like metro, monorails and local trains keeping pollution hazards caused by combustion of automobile fuels.
5. Volatility of raw material prices

6. Fluctuation of exchange rates

Falken Tires Competition
Competitors

Below are the top 8 Falken Tires competitors:

1. Yokohama
2.Cooper Tyres

3. Michelin

4. Bridgestone

5. Pirelli

6. Continental

7. Bridgestone

8. Hankook


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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